It is the same sort of problem as trying to find that birthday present for your Uncle Jack, him with the dicky heart and lots of money. The default position would appear to be socks but this would make you disappear into the crowd of relatives. His unending supply of alcohol sort of knocks that option on the head. So unless inspiration comes to your rescue, your cousin will again beat the trend merely because she knows him so well.
It is the same with email marketing. With everyone else trying to muscle in on your market how can you find out just what your customers want? How can you stand out? The way is shown by your cousin. All you need to do is get to know them and for that you need quality email marketing software.
Whilst a database is historical in the sense that it details what a customer has done, its main function is not reporting but forecasting. In the same way, your cousin can use Uncle Jack’s reaction to what he received last year as a starting point in deciding what to give him for this.
You email marketing software will tell you which of your offers your customers ignored, glanced through and got excited about so you will know what to avoid in the future, what you can develop and which particular option was the winner.
When you start you will be able to predict only within certain prescribed limits. Your customers’ responses will be a bit of a surprise. However, these limits will expand after every campaign. As data builds you will be able to divide your customers into groups, refining them as you go on. What your email marketing software will do is provide direction and targeting, becoming more precise after each email marketing campaign. You will be able to click the send button with a steadily increasing feeling of confidence.
Further than that, you will also be able to predict what a customer might respond to positively in the future. And that will give you an edge, even over your cousin.
About the Author
In the midst of a global recession, everyone – especially small business owners – is looking for ways to save money. Sadly, many costs (including shipping costs – just look at upcoming rate increases from FedEx and UPS) have been rising. While the U.S. postal service’s recent application to increase its rates was turned down, it’s a safe bet that they will keep trying until they succeed. Now, mail systems have been in use since at least 550 BC (Persian king Cyrus the Great is often credited with creating the first real postal system), but times have changed – there are better, faster and safer ways of sending information.
SENDING INFORMATION IN THE DIGITAL AGE
While there are many things that still need to be physically sent, the creation and wide adoption of computers and digital media have dramatically changed how information moves around the world. Updates to friends and family, invitations to special events, even postcards are now sent electronically. Email and services like Facebook allow us to send and share smaller amounts of information with each other, but there are times when a more powerful or secure file transfer solution is needed:
Sending video to friends and family
Insurance agents transferring client or policy information to a partner firm
Architects or designers needing a client’s feedback on plans or designs
Film or television producers receiving edited files
Lawyers sending large legal documents
There are too many kinds of documents, media or files to list, but you get the idea. Almost everyone has switched to email when it comes to general correspondence, and it even works for sharing small files. This has saved individuals and businesses millions of dollars in postage and postal supplies (envelopes, mailers, etc) and has helped contribute to the decline of the U.S. Postal Service (and others) as demand for their services has dropped dramatically.
However, email often doesn’t work for the above-mentioned business file sharing applications – very often either the sender’s or receiver’s mail servers will bounce messages that are considered too large (generally in the range of 10MB). This isn’t an issue for the average PDF document or small video clip, but what if you’re sending design files to your printer or a video to your editor? Burn it to a CD or copy it to a USB key and then mail it?
SEND YOUR LARGE FILES LIKE THE C.I.A. – IN THE 60′S
There are a number of issues associated with sending digital content via physical media:
Cost: as mentioned earlier, shipping costs are rising, and this will apply across the board – whatever the size of the package
Reliability: even the most trustworthy, skilled and professional courier cannot guarantee that your information will arrive at its destination safely and on time. Bad traffic, sudden Nordic volcanic eruptions, and a host of other potential hazards lie in wait. And this is assuming the courier does their job…let’s face it, there are a lot of stories of disgruntled or unbalanced Postal employees losing, stealing or otherwise tampering with the mail. There’s a reason the phrase “going postal” was coined in the first place!
Security: you could certainly encrypt the data on the disk – but you’d need to get the key to your recipients first anyways. And it won’t matter if the disk doesn’t make it there to begin with.
So, it is possible to go “Old School” and send an encrypted disk or USB key via special courier – and while it’s more reliable than sending it in the mail, there are easier, less James-Bondian methods available.
SEND VERY LARGE FILES ONLINE
Online file transfer services let you send large files over the Internet by having you upload your files to their servers and then sending your intended recipient a link that they can click on to download the files. It’s even easier than it sounds, and it’s a lot more secure and reliable than either the mail or couriers. It saves on costs (couriers are expensive – especially if you’re sending something overseas) and lets you track exactly who has been uploading and downloading your files.
About the Author
Juan Rojas is the Search Engine and Marketing Consultant at FilesDIRECT – THE premiere online file transfer service, providing simple, secure and affordable cloud storage and large file transfers. Get a free trial at http://www.filesdirect.com/signupPlanSelect.aspx?promocode=30days
One of the great things about the Internet is that it provides a cost effective way for you to set up a new business. You don’t have to spend a lot of money to get a great website to sell your goods and services through. If you are thinking about setting up your own online business then you will need the services of a professional SEO company.
Why do you need SEO?
Business on the Internet is extremely competitive these days. There are millions of websites all vying for the attention of consumers. You will need to employ the latest tactics and methods in order to stay ahead of the crowd and drive traffic to your site. A good SEO company will be one of the most important support services you have to make sure your website is performing well.
Recent research has shown that top search engines (such as Google) field over 90 million searches from Internet users every day. This means that as many as 80% of all online users are going through search engines to find the information that they need. It is also a fact that most consumers will select the company they need from just the first and second pages of the search engine results. This means that it is vital to your business to achieve top rankings results, otherwise your customers could be going to your competitors.
SEO is all about making sure your website is as search engine friendly as possible. A good SEO company will be able to help you achieve good search engine ranking results so that you can attract customers to your website.
Choose Your SEO Company
Each online business will have its own targets. You need to be able to choose an SEO company that can help you to reach your goals. SEO is a complex field and requires a good working knowledge of both the technical aspects of the Internet and modern marketing practices. Even if you are an experience web user you will probably not have the SEO experience needed to make sure your website can stay ahead of the crowd. This is why you need to choose a professional SEO company to take care of this side of your business for you. They will be able to provide experienced SEO specialists to implement successful strategies for your website. Here are two important tips to help you choose the right SEO Company:
- Direct Contact – you need to be able to talk to your SEO provider in person. This would normally be through telephone or video conferencing. Make sure you choose a company that can provide personal and direct contact options. This will allow you to discuss your business requirements and targets for your website thoroughly. It is very difficult to communicate your needs through email or LiveChat services alone.
- Diverse Strategies – make sure your SEO Company can offer a diverse selection of strategies for your website. This should cover a broad range of different tactics that will work together to optimise your SEO. Top services will offer packages that include newsletters, articles, press releases, keyword research, content management, blogging and more.
About the Author
A professional SEO company will be able to work closely with you to improve your SEO results. This can have a powerful effect on your website and help to boost traffic and sales.
Its 2009 Stupid
Recently it was Line7 sinking and Pumpkin Patch uprooting in North America. No doubt the weeks ahead will further add to the litany that is the Recession 2009.
Even the old saying ‘If you keep doing what you’ve always done, you’ll keep getting what you’ve always got’ has become a misnomer in the current climate. Now it’s more like ‘if you keep doing in business what you’ve always done, you’ll get nothing.’
An interesting example of one company recognising and responding to the need for change is a relative newcomer with a pithy name, Spamdunk. The Wellington based business is focused on the sales of off-site anti-spam services to the world and is experiencing rapid growth in the tight IT sector.
“The global recession forced us to look very hard at what we were doing” says Nick Lissette, General Manager of SpamDunk. “Cutting prices isn’t enough, everyone, including us is doing that. SpamDunk looked at how we could better package and deliver our product. By making buying our service as simple as possible we reduce customers hidden purchasing costs as well as slashing their bill – we call it FMCG IT. We apply the same principles to IT sales to those used in supermarket product sales”.
The concept is an interesting one. By simplifying IT services and making the buying decision fast and simple, the customer can reduce internal costs and time spent on evaluating, implementing and running IT services.
“We are removing the jargon, complication and IT ‘dark arts’ without compromising the effectiveness and robustness of our service ” says Nick ” And in doing so customers tell us we have made the proposition easy to understand and implement. In several recent cases our pricing and packaging has helped customers avoid the tender process would have cost the customer time to implement and manage.”
SpamDunk adopts an off-site email filtering model for blocking Spam. This has helped SpamDunk capitalise on the growing number of businesses who are outsourcing technologies to reduce costs and relieve stress on internal IT staff. SpamDunk are not the first company in the world to offer anti-spam to the market as Software as a Service (SaaS) but believe their focus on simplicity, quality and price with a healthy dose of creative spark and personality is what the market wants.
This difference is readily demonstrated by their website (www.spamdunk.co.nz) which features segments by Russian Brides, ‘Viagra Alike’ salesmen and the rapidly becoming infamous (due to a highly collectable T-shirt run) Dr Geoffrey Obed, the Nigerian banker with and offer you just might take!
The result of Spamdunk’s unique marketing is the acquisition of a high profile customer base which includes New Zealand’s largest tertiary institutions, Government departments and members of New Zealand’s top 100 CIO list.
FMCG means volume and volume pricing. As Nick Lissette points out, today all bets are off when it comes to the traditionally sacrosanct IT budgets. Every department in any business is being told to sharpen up and Spamdunk have positioned themselves to both assist and benefit in 2009.
About the Author
Email template designs are visually appealing for your emails, but making one from scratch could become a pretty laborious job specially if you have other things to do. One method for going around the “laborious, start from scratch” problem of making your own templates is by using free templates available online as springboards for your own email template design.
But before talking more about this matter it’s important to remember that it’s only allowed to edit the codes of the template when you got it for free. Otherwise, you may face copyright infringement problems if you do edit templates that are being sold online.
Before you even start thinking about editing codes on the template, it’s important to have a visual plan on the template that you’re building. A planned output will help you pick the free template that’s closest to your design. This in turn will help by minimizing the time it takes to edit the whole template which is the whole point of why you choose to build it this way, right?
After brainstorming and downloading the template, it’s time to comprehend the codes of the template that you’ve downloaded. Different web programmers have different styles or techniques on how they design their codes so understanding the codes first before editing anything makes you even more efficient and less likely to commit errors along the way.
After you’ve finished editing the codes, it’s important to check its compatibility with different browsers. This is a necessary safety precaution even if the very essential codes we’re just copied from a template made by a professional who’s work has already been checked for browser compatibility.
So that’s it, having an email template design doesn’t necessarily mean that you have to build it from scratch. All you need are the necessary and basic skills to edit an existing email template.
About the Author
To know more about Free Email Templates Design, visit http://EmailTemplatesDesigner.com Today!
The USENET often instills a bit of fear into a new user but it really is not as daunting as it first seems. You should approach the USENET as a hybrid between email and a forum discussion group. It has been around for many years now and is actually older then the internet itself. Today, the USENET has evolved into a popular method of discussing topics and for exchanging binary files online.
One of the primary pieces of knowledge you will need if you are interacting with the USENET is how to download files. It is not quite as simple as point and click like the internet allows, as you do need some technical knowledge. The reason for this is the USENET was not actually designed with file transfer in mind. Do not be nervous about the fact that it is not a simple point and click to enable download, it takes just a few minutes to learn how to download from the USENET and when you do pick up this knowledge you are then able to download files faster and more securely than before.
Your first step is to learn about the files that you will be downloading, these being NZB files. These are specific to the USENET and will contain the information or media you want to download. Firstly, you would search for the file you are looking for. As an example, we can search for ‘independence Day’ on binsearch.info.
We type in the name and the search parameters in the boxes and search. We get plenty of results back that include the movie. To download, we simply tick the box and select create NZB at the top. This will then save the file onto your computer. You also need to get a USENET client, as a NZB file is useless without one. The client will allow you to open the file once you have it. You also need a USENET account as this will allow you to download the file. Once you are all set up, then you are ready to go. You can search for everything and anything on the USENET and will no doubt come back with hundreds of results.
To make the process as easy as possible, you should opt for a paying premium service. It really is worth learning and paying the small amount of money to get access to the USENET for all the use that you will get out of it. Once you have downloaded a couple of times, you will be able to fly through the process and will soon wonder how you ever managed without USENET file downloads!
About the Author
One of the big mistakes I see most affiliate and network marketers make is directly promoting their affiliate program or opportunity with email opt in marketing, they never promote themselves. They are busy building someone’s list. Now I don’t know if this has happened to you but I’ve been there, done that and bought the t-shirt. Yeah I spent months building a large email mailing list in a program and was quite happy too but then the business closed shop. Ouch?! Not sure about you but I won’t do that again. Now everything I do promotes me first. That way if someone pulls the plug or I decide to move on I still have the relationships I have built.
Now this is what I will advice any network marketer or affiliate marketer to do – any email opt in marketing that you do must work towards building your own list. I want to instill in you the great necessity of putting your own list building efforts at the forefront of every business action you complete online from now onwards. To be honest with you, there is nothing you will do that is of more benefit to you than building your own list.
Of course email opt in marketing and list building come with their own challenges. It is not only to find people and send them to your opt in form. One of the greatest challenges any online marketer faces is getting visitors to their website. Forget how well written the web copy is or how enticing the squeeze page is. How to get visitors there is an affiliate marketer’s nightmare. Why do you think there are so many advertising mediums in different shapes and forms? Well enough about that, our concern is how do you build your email opt in list and stop building someone else’s.
This is what you need to have in place, your own autoresponder (at the very least) and your own site. An autoresponder is the backbone of email opt in marketing. When you have this two in place you need to send people to your opt in page to get them to opt in to your email list. Now realize I have not said anything about the affiliate program you’re promoting yet. There is nothing you will do that is of more benefit to you than building your own list.
Next, after having the above in place (I recommend to have both an autoresponder and an opt in page) send every visitor you can to your opt in page. Don’t promote your affiliate link until you have email opt in subscribers. Don’t sign off your post at a forum with your affiliate link, use your own opt in page link. Don’t buy advertisement to directly promote your affiliate link…Have I said enough yet? Use the power of email opt in marketing to promote your affiliate link. In other words only promote your link through a set of emails you send to your subscribers using your autoresponder.
One last important thing, well not last, I want stress is this: everything you do must work towards building your own list. A list is your real estate. You need to have that mindset as you grow your business. Your number one objective, no matter what program you are in, whether you are doing network marketing or affiliate marketing, build your own list first. With your list, email opt in marketing is a beauty, because you can build a relationship with your subscribers unlike if you had just sent them to your affiliate program.
So there you have it, I could share with you some more especially how you exactly build your list or what you say to your subscribers however due to limitation of time and space I can’t. But don’t despair, go to my resource box and click on my link to learn more.
About the Author
Gain access to an unbelievable free online course that will show you how to grow your list, provide your readers with the content they crave and start making more money than you ever expected from your list.
Claim your ecourse here right now: —> http://www.learntocreatemoney.com/JDB/21Tips.html
Tirelo Besele also invites you to visit his blog at http://www.learntocreatemoney.com/blog
Email marketing software is a computer application which gives people the ability to send bulk emails.
The software is intended to be used by businesses wanting to communicate with current and potential customers through newsletters and promotional material. The software should be used to contact subscribers that have chosen to opt-in to a company’s email marketing, but the software can also be used to send unsolicited emails.
The main reason for the software is it includes a database which is able to store contact details, provide campaign statistics and give companies using the software a message history so they can see what has been sent. The price of the software ranges from free to hundreds of pounds, but depending on whether or not a company is employed, you may have to pay a monthly fee.
The features of most email marketing softwares are similar in that they assist the user in the organising of contacts, creating campaigns and the scheduling of communication. As an extra, some softwares provide an “unsubscribe check” feature in compliance with anti-spam laws.
Other softwares that can be provided include tracking functions which allows the user to see details such as how many people have opened an email, how many emails have bounced back, how many links in the marketing email have been visited and even how many direct sales have come as a result of the message being sent.
There are obvious advantages to investing in email marketing software, these include speeding up the process of marketing through personalised email messages. Most internet users check their email daily if not more so which means marketing by email will ensure your message will be seen.
Some pieces of software provide email templates, so the program can even be used to make a businesses communications appear more professional.
About the Author
Statistics is not a dirty word. We all remember taking that boring class in college – no offense; maybe some of you actually enjoyed it. Funny, how things change. Now that very word takes on new meaning – it is the key to our survival in our email campaigns. We need to maintain our edge in this stress filled, highly competitive world we call internet marketing. Knowing what works and what doesn’t, determines it all.
If you are like me, you may not enjoy dealing with numbers, stats, and results. But such is life. If you don’t track your e-campaigns, or your mass direct mail marketing, your future efforts may just go down the toilet.
Without obtaining specific results, measuring campaign to campaign, how can we ever hope to be succeed? We need to make the necessary changes needed to move on a continuous and positive path.
Faith and prayer may soothe the soul, but only knowledge and statistics increase our bottom line.
There is no better tool than email campaign software when wanting a first-hand and professional tool to measure our stats and progress. There are no easy alternatives, and no shortcuts. You need the best technical tools available in order to be a successful marketer. This is our expertise, offering our clients the best options and teaching them how to optimize their results.
We are always on the move to help our clients improve and grow.
For some strange reason, people think that by sending out hundreds of newsletters someone will eventually join or click through within the newsletter. Unfortunately, that is not true. You newsletter may not even reach the inbox and even if it does, may end up in the trash bin. There goes all your hard work – doesn’t make any sense and definitely is an unproductive approach. Don’t you want to know who opened up your email, and if any of the links or call to action were clicked on?
Why would you want to repeat a failure? Can you afford to play Russian roulette with your business and livelihood? I don’t think so. I certainly can’t. Tracking your email marketing campaigns results in campaigns made stronger, resulting in better focus and visibility.
Tracking lets you see:
* who opened your email campaigns
* what was the percentage of opened mail?
* what links did they click within your newsletter or email campaign?
* how many people opted to subscribe/unsubscribe?
* if you are attracting new subscribers?
* subscriber comments
Active Trail believes that an informed client becomes a successful one. Isn’t that what it’s all about?
About the Author
Joyce Kuras – SEO email marketing content writer –
Active Trail Software
List building is vital in building a sustainable internet marketing business, one which will carry on reaping rewards for many years. However, it’s an area of online marketing which many fail to implement and those that do, get it horribly wrong. The trick is to learn correct list building techniques from the get go and many will fumble around in the dark for months, even years trying to get it right. There are many good learning environments on the web such as Portal Feeder 2.0, which include list building as a vital component of their training program and students are taught the correct techniques from the very beginning.
How many budding online entrepreneurs have given up after lots of trial and error and many thousands of dollars later simply because they were left to figure it all out by themselves? Eventually, many declare enough is enough and throw up the white flag. Who can blame them? Whenever you hear “the money is in the list” there is no doubt that it is. But there is no money in a list if it’s an unresponsive and untargeted one. Let’s take a look at some of the mistakes you need to avoid before commencing your list building activities. Untargeted Lists this is one of the biggest mistakes many will make. Creating a general list is fine if you like to send them interesting tidbits every now and again with nothing to sell but for money making purposes, this is not ideal.
A targeted audience in a definite niche will be more likely to buy from you again and again than just a general list with no interest in what you have to offer. Even more important, your specific niche needs to contain products which are of a repeat nature, not one off items. These are products of a consumable nature such as health items. Vitamins and supplements are ideal; everyday use products such as coffee and products which people use as a solution to a problem. If you’re targeting the internet marketing crowd then e-Books fit the bill nicely. In fact, e-Books are excellent list quality products in just about any market provided they will provide some type of solution to the consumer.
Quality Content Once your list starts to take shape, don’t pepper them with offers on a consistent basis. If you do this, you’ll find many hitting the unsubscribe button in a hurry. Instead, build a relationship with them. Offer quality content via your emails. Start a newsletter which offers helpful tips and solutions. Over deliver in terms of service and when it’s time for you to make an offer, you’ll find they’ll be more responsive to it simply because of the credibility you’ve built with them. As a rule, 3-4 offers a year is an ideal number. Any more and you will be stretching friendships. Some may ask how you can make a decent income with just 3-4 offers a year. Once you have one list developed, building a second one becomes so much easier. Think of the income potential from a dozen such lists.
About the Author