You still have the simplicity and timelessness you have come to expect with traditional Christmas cards when you send Christmas ecards this Christmas season. Christmas is the one time of the year when you try to send a greeting card to everyone you know and choosing traditional greeting cards can be very time consuming if you don’t want to buy packages of cards that have the same design and message.
When you search the numerous designs of ecards with a Christmas theme, you will easily see how you can create a unique card for everyone on your list. Some of the sites offering free ecards also give you the option of sending the same card to multiple recipients at once.
The personalized feature of Christmas ecards allows you to include a message just for the recipient. You can choose the Christmas carol and the animation for each card, which can be inspirational, funny, romantic or simply a cute ecard that catched your attention.
There are also sites that let you upload your own photos for a very inexpensive price. When you do pay the small fee for sending the Christmas ecards, you also have a wider option of choices in the cards you can send.
When you send an animated, musical Christmas ecard to a friend or relative, you will surely brighten his/her day. This will show them that you are thinking of them at this joyous time of the year.
It is a way of keeping in touch with friends whom you haven’t seen in a long time and with those who are far from home at this time of the year and more than likely missing everyone back home. When they receive your card, it may spark a phone call in return as they call to thank you for the lovely gesture.
Although the recipients won’t be able to print off the Christmas ecards you send, they can save them to a folder on their computer and show them to their visitors in this way. This is why it is important to search for just the right ecard to match each person. They will want to keep it for a long time and what better place to store it than on their computer?
On whatever site you use for sending your Christmas ecards, you have the opportunity to preview the card before you click “Send”. This way you get to see what the recipient will see when he/she opens the email. This is also an opportunity to read the message you chose to make sure you don’t have any spelling mistakes or words omitted that really should be included.
Choose cards with traditional Christmas pictures, such as Santa, reindeer, stars, wreath, a Christmas tree or a stocking hung on the fireplace. You can also choose international ecards for Christmas with the greeting in various languages, such as Joyeux Noel or Felix Navidad.
With the many options you have in choosing Christmas ecards, the whole family can get in on the act and the art of choosing the right card for the right person can become a family activity that will bring you closer together.
Let the children choose the ecards for their grandparents and let them type in their own message, whether the words are spelled correctly or not. This will make a unique card that you certainly won’t be able to buy in any store.
About the Author
Sarah Martin is a freelance marketing writer based out of San Diego, CA. She specializes in technology, society and culture. For a wide variety of ecards including Christmas ecards, please visit http://www.care2.com/.
Opt in email marketing can be a very lucrative way to make money online. The
sad thing is that many either don’t know how to start or go about it the wrong
way. In this article I am going to give you a few pointers on how to start an
opt in email marketing campaign, what products or services you should promote
and how to keep your subscribers happy.
First of all, what is opt in email marketing? Let me sum it up this way: Opt
in email marketing is the art of building a relationship with individuals who are
either on your list or will be, providing them quality content and supplying them
with solutions to their problems. First, you need to get people on your email
list and here’s how.
First of all, you need to get an autoresponder service to handle your email list.
I personally use aweber.com. Once you have an autoresponder you need to
build an opt in form to collect email addresses. Any reputable autoresponder
service will show you exactly how to do this. Now all you have to do is put the
form on your site and your ready to go.
To get people to join your list you need to give them something of value for
opting in. If you are just starting out and don’t have anything to offer you
can try these things. One, you can go to surefirewealth.com and sign up for
a membership. They have plenty of products you can give away for free as
your opt in bonus. Two, you can go to sourceforge.net and find something
for your prospective email list members. This is an open source site where you
can find all kinds of free software to download and use under the GPL. Finally,
you can create your own bonus. Here’s how.
To create your own bonus you can get a collection of articles from sites like
ezinearticles.com dedicated to a certain niche or topic. You can choose about
5 articles and put them all into a pdf along with the author’s bio box. It is very
important to give credit to the authors when you do this. Now you have your
very own bonus to give away.
Now that you have a few subscribers you now need to provide useful content
to them. If you can’t come up with content yourself you can either hire someone
to write articles for you or again, you can go to an article directory and find
articles to either send out in your email’s or post on your blog if you have one.
If you choose to use other people’s content you again need to give them credit
by publishing their author bio box.
Now that you are providing quality content you need to find products and services
that your subscribers may be interested in. One of the best places to find
these products is at clickbank.com. You can sign up for free there and then
search their marketplace for a product that will fit into the niche you are involved
in. So let’s say your niche is golf. You can cruise on over to clickbank and
peruse their marketplace for golfing products you can offer to your opt in email
marketing list members. Easy enough right?
Here is a quick tip on how often you should send out a promotion to your list. You
should follow a 5/1 ratio when promoting products to your list. For example, you
should send out 5 pieces of quality content and then send out a promotion for
something you are an affiliate of, I.E. a certain golf product you found at
click bank. This will keep your list members happy and they won’t feel like your
just out to sell them something.
Opt in email marketing is a way to a very lucrative business online. You just have
to make sure that you always provide much more quality content than product
offers. You will have some people unsubscribe from your list from time to time.
Don’t let that discourage you. This is natural and happens to everyone who is
involved with opt in email marketing. Just remember, the more you give the more
you will receive.
About the Author
For more information on the latest hot tips in the marketing industry simply head over to my blog to learn more: http://www.marketingdossier.com/blog. Be sure to sign up for our newsletter!
Email Marketing, as the name suggests, is the marketing done through emails. It is the business of presenting, advertising and selling a company’s products through the electronic mail. It is a powerful and cost-effective means to marketing for both established businesses or new start ups. As Internet Marketing grew, the potential of eMail Marketing was realized and capitalized on by all and sundry.
Vis-a-vis conventional marketing, eMail Marketing is as easy as ABC (after all, isn’t is wonderful that your audience finds your communication right in his/her inbox; a far cry from the ‘salesman-at-the-door’ and otherwise)! Emails could be sent to acquire new customers, retain old customers while reinforcing the relationship or it could be advertisements within the eMails of other companies sent to their customers. Email Marketing has many advantages. It is a cheap and cheerful method. Our first port of call on the internet is of course our email! It has a wide reach and is easy to track. It ensures a higher ROI when done comprehensively. Now, what more could one ask for!
However, it has a flip side too. SPAM (unsolicited bulk emails) is an anathema to everyone (except the progenitor of course) and it is often difficult for the recipient to separate the wheat from the chaff, which means your innocuous emails may get the axe (and it often does). As if this is not enough, your legitimate emails may sometimes get blocked! Also,it is important that your emails adhere to the applicable rules which regulate SPAM. Above all, these disadvantages are merely illustrative and not exhaustive!
The above account should make it clear that a comprehensive and successful eMail Marketing Campaign would (read ‘will’) inevitably require a firm with expertise and prowess. ePurple Media has an impressive track record of eMail Marketing, among other things. We tailor-make your eMail Marketing Campaign and manage everything – copy writing, creative designing, management & delivery, live reporting, Viral Marketing and the like; from conception to execution. When business is good, it pays to hire us; when business is bad, you have got to hire us!
About the Author
Aisha Danna is an advertising copywriter and consultant specializing in Search Engine Optimization, Marketing, currently assisting ePurplemedia, in delivering effective Online Marketing Services Seo Services, Contact at marketing(@)epurplemedia.co.uk
So, you’re on the edge of starting an marketing strategy but are completely overwhelmed by the software choices out there. Which is the best? Which is the best for you?
We’re here to help and walk you through the most important, most critical criteria to consider before signing your life away to an e-mail marketing software company.
Before you start down this potentially thorny path, figure out exactly what you want out of your email-marketing campaign.
Always start with the mission of your business. What do you do? What do you provide? What kind of experience you want your future subscribers to have?
So, without further ado, here are some questions to ask yourself before choosing an email marketing software:
What do you want to achieve out of the email blast?
Where do you want to drive traffic to? Website? Physical store location? Social media sites?
Do you want to inform your subscribers about industry trends and news?
Do you want to use the email blast as a way to announce new products?
How about offering promotions, discounts or coupons?
Do you want to have to ability to receive subscriber feedback through surveys?
Ultimately, also consider how an email marketing campaign will affect your bottom line. Will it increase sales? What are you hoping to achieve? Do you want to raise brand awareness, grow your customer base or reach new markets?
Essentially, lay out clearly and thoroughly what you want out of your email marketing software even before looking. This will help you make an informed decision while supporting your business.
Okay, all that is covered, let’s move on to what to really look for in email marketing software. As with anything business-related, put your potential vendor through the paces.
Criteria 1: Is it easy to use?
Time is valuable. Your time is valuable.
Ensure that whomever in your business ultimately uses the new software is easy and doesn’t chew up their time.
Email marketing software systems aren’t meant to be clumsy. Get in and get out as fast and effectively as possible.
Criteria 2: Can you customize it?
Are there standard email design templates? What about a function that allows you to create
Some businesses may one need, and quite frankly, want a standard email design template to work with.
But not having the option to customize templates is a big no-no.
Even if you don’t use it immediately, having the option down the road to customize is incredibly valuable.
After you’ve selected your email marketing software, take the time to customize. Design your email marketing campaign to reflect your business. Since, if this is your first foray into the awesome world of email marketing, then start off with a bang and on the right foot.
Criteria 3: What is the cost?
Is there a flat rate, say, for monthly or yearly use? Is the price depended upon the number of subscribers in your list? Are you able to create a plan that works for your bottom line?
Is there a clear upgrade system that is laid out and understandable?
Use the example of mobile phone carriers: many customers are shocked when they open their bills because of all the hidden charges. The best email marketing software companies lay out all of the costs upfront rather than playing hide-in-seek.
Figure out internally how much of your overall marketing budget is allocated to email marketing. Keep in mind, industry insiders are saying that for 2011, budgets are increasing from email marketing campaigns because of their incredible return on investment, effectiveness and total value.
Criteria 4: How is it managed?
How easy is it to access your account? Can you change or update your email marketing campaign on the fly?
Is there any oversight from the email marketing software company into your account?
Essentially, how easy is it to get in and out of your account?
Know that you’re in charge of your account. If you want to get into it at, say 3 AM, can you?
The next part of our series dives a bit deeper into the criteria to consider when comparing email software options.
About the Author
SimplyCast.com is a leading provider of interactive marketing software and services for organizations worldwide. SimplyCast’s all-in-one solution helps users automate email, survey, event, SMS, fax, Twitter and autoresponder marketing needs to effectively reach customers on their preferred mode of communication.
For more information about SimplyCast’s email marketing solution, including our free 750 contact-based plan, visit http://email-marketing.simplycast.com or call 1.877.312.4979.
So, you have already subscribed to an autoresponder service, and you have written some follow up messages that can be sent out for a period lasting for many months. You have secured for yourself and for your online business a stable pool of potential customers with which you can advertise your latest products and packages, and from which you can pick up a lot of sales that will contribute to the success of your various campaigns.
But this isn’t the only way by which you can earn from your mailing list. There are other methods you can implement that will monetize your email marketing campaign and increase your bottom line profit by as much as 1,000%.
Let’s take a look at 6 fantastic ways by which you can monetize your mailing list.
* Sell solo ads. Solo ads are advertisements that other internet marketers will pay for. How much you can charge will depend on two things: the size of your mailing list; and the response rate of the same. A mailing list of 20,000 subscribers with a response rate of 5% can easily charge $500 to $800 per solo ad.
* Sell line ads. Whereas solo ads will give the advertiser an entire email message to promote his products, a line ad will only be displayed in a line or two of a particular message you will send to your subscribers. Again, how much you can charge for a line ad will depend on the same factors that will determine how much you can charge for a solo ad. However, by their very nature, line ads command a lower price than solo ads, with all the other things being equal.
* Sell sponsor ads. Sponsor ads are introductory messages that introduce an issue of your eZine. You may have encountered these before with the newsletters you’re subscribed to. The words “Today’s Issue Is Brought To You By XYZ Company, Your Provider Of Online Business Needs” would be a generic template for sponsor ads. Just like solo and line ads, how much you can charge for sponsor ads will depend on the size and the responsiveness of your mailing list.
* Promoting your affiliate links. Affiliate marketing has long been hailed as the easiest and fastest way to earn some profit in the World Wide Web. The number one concern of an affiliate is how to promote his affiliate links. But if you have thousands of subscribers, you’d be able to reach thousands of people and expose to them your affiliate links… with just one email! This is the reason why many internet marketing veterans have said that email marketing and affiliate marketing go hand in hand. If you have enrolled as an affiliate of a particular affiliate program, the best way to promote your affiliate link is through your mailing list.
* Back selling older products. Some online businessmen believe that their mailing lists are venues for the promotion of their newest offerings only. This would terribly restrict the power of email marketing. You can always promote products that have long lied dormant in your inventory. This can be done through clever back selling tactics. You can share a valuable piece of information, for example, then provide a link to the sales page of an old product of yours, one which is relevant to the topic you discussed. This way, your content has pre-sold the product, and your chances of bagging some backend sales would be great.
* Charge subscriptions. Some eZines or digital newsletters have amassed quite a reputation for themselves. If your eZine or newsletter has established a history of excellence in delivering premium information, then you can consider charging a rate for your subscription.
About the Author
LiquidShark.com, who offers “Easy Solutions for your personalized email, website, hosting, podcasting, & blogging needs!,” offers a new enhancement to its Web-based email product–short message service (SMS) integration, also called text-messaging service. The new feature lets subscribers to LiquidShark.com’s Web-based email instantly send text messages, as well as standard email.
With the texting feature in LiquidShark.com’s Webmail, moms can instantly send reminder emails to kids and text them at the same time so they don’t forget homework. Sports fans can catch the latest scores and chide their friends who are at the game. All of this from your desktop–which means no clumsy thumbing in messages on your wireless phone anymore.
Here’s how it works: LiquidShark.com customers can access their Web-based email accounts as they always have, but now a drop-down menu gives an option to select email only, text message only or both. A simple cell phone field in the user’s address book drives the feature. In addition, LiquidShark.com includes a function that allows users to keep within the 160 character limit required by cell phone carriers for text messages.
David Butler, President of LiquidShark.com, is just blown away by this new technology his company just introduced. “We just released this instant messaging software and a few days later I start receiving texts from my father. He was so excited that he now could get me no matter where I am in the world.” This technology definately is ideal for families, business, corporations and the everyday person.
For more information about LiquidShark’s email product, visit http://www.liquidshark.com
LiquidShark, Inc. is the owner of the website http://www.LiquidShark.com. The website provides domain registration, hosting, blog, and website solutions to the public. David Butler serves as president of this corporation and can be reached at firstname.lastname@example.org with any questions concerning this release.
www.liquidshark.com© 2007 LiquidShark, Inc. All Rights Reserved.
About the Author
David H. Butler has been consulting on internet commerce since the mid-1990′s. He writes for various sources on web promotion, online marketing, hosting, domain registration and linking. The advice and commentary he has distributed is regarded as “expert advice written for the benefit of the readers.” His professional experience includes several high-level executive positions at Sony Corp., Merrill Lynch, and UBS Financial. He current
Most agents would love to have a profitable business supported entirely by referrals but building and maintaining contact with a large database of past clients takes ingenuity, some work and the right Web focus.
Think of Your Website as a Tool
Instead of thinking of your Website as some kind of magical collection of html pages that might somehow drop buyers in your lap, think of it as a tool to help you build a massive database of potential referrals.
Do Not Ignore Email
Remember, email is an Internet marketing strategy too and a pretty darned good one. For those of you who can remember back before the Internet direct mail was a very effective marketing strategy for those who used it well. Today, snail mail is pretty expensive and should only be used in specific cases. Instead, think Email. Now, you can email your message to 1000 people or 10,000 people at no cost. The trick is, of course, to collect all those email addresses and then keep in touch with them on a regular basis with a meaningful and helpful message.
Your Real Estate Web Design Tool
Naturally you are going to want to include on your Website all the usual things that buyers and seller have come to expect. However, just about everybody with a Website manages to do that. What you need to do is make sure your Website–this tool–is a powerful collector of Email addresses. In order to entice visitors to give you their name and email address, you have to make very good offers. Your offers can include some of the offers used on most other real estate Web designs, but if that is all that you do, you will not get very far.
Some Interesting Offers
Offering to provide folks with automatic email updates of new listings as they come on the market is not exclusive but it is very important and you should include this offer on your site. If you have a custom IDX this will undoubtedly be build into the search function on your site. But you want to go beyond this. Think about offering updates of recent sales. All homeowners want to know what homes in their neighborhood have sold for. This is true whether they are thinking of selling or not. Another idea might be to restructure the old, stale FREE CMA offer. Think of this in modern, Internet terms if you want to excite the modern, Internet oriented audience. In addition, there is nothing wrong with the tried and true newsletter as long as you keep it modern and relevant and avoid canned content. Would it not be embarrassing if the people you are trying to win over receive the identical newsletter from two or three of your competitors?
Promote Your Website
Once you know your goal, which is to build a monster database and keep in touch relentlessly, the name of the game is to promote your Website any which way you can. Certainly use SEO to get top search engine placement in the free section. Consider paid placement as well but do not forget to send out flyers to all homes in a certain radius of any listing you take or any sale you make. Re-think Refrigerator magnets that remind folks they can find recent sales data on your Website. Stop focusing on how great you are and how experienced you are and instead focus on their needs and interests and how you not only can but are meeting them.
About the Author
Best practices for e-mail marketing
Business use of email has increased dramatically the past 2 years, with many workers checking their email constantly throughout the day. A study from the Gartner Group showed that 42% of users check their business e-mail even while on vacation, and 23% check it on weekends. During the workweek, 32% check their e-mail constantly throughout the day, and 53% check their e-mail six or more times a day. This is the good news.
The bad news is estimates that by 2005 the average e-mail recipient will receive 1,600 commercial e-mail messages, as well as 4,000 other e-mails in their inbox. How do marketers cut through the clutter?
Permission boosts response rates. Give the client the perception that they are in control of the messages they are receiving.
Target your messages
Not only do you generate better response for the initial mailing, it builds credibility with clients so that they will read future e-mail. The main point is to avoid e-mail fatigue.
Whether sending content or promotional info, don’t send fluff. Make sure your copy is well written.
Where possible segment your list and personalize according to your client’s profile, to add personalization beyond simply addressing them by name. For example, if you have five types of clients, use “dynamic personalization” to customize your feature/benefit points to the client (e.g. Law Librarians vs. Legal Secretaries).
Monitor and limit quantity and frequency of mailings
General guide for frequency is one email message a month to stay in the client’s mind, and max once every two weeks. This guideline is only for marketing email, and doesn’t include other customer service or confirmation emails you might be sending. Other factors impact your client’s tolerance, such as the level of relationship they have with you, how many other marketing communications they receive through mail, advertising, etc. If you can’t control other messages, at least be aware of the risk of email fatigue, and keep those messages targeted!
Fitting E-Mail into your Marketing Mix
Speed, ease of response, and cheap production costs make e-mail ideal for:
customer relationship communications (e.g. a newsletter)
relationship-building customer service e-mails
It can also really boost response when used in conjunction with your other communication vehicles, such as PR, advertising, postal mail, or telemarketing. Email excels in offering levels of personalization and segmentation that can be cost-prohibitive with print.
Comparison of E-Mail vs. Postal Direct Mail
Strengths of e-mail:
Speed of response – find out how your campaign is doing within hours instead of weeks
Reduced production time
Increased testing capabilities
Potentially more cost-effective than print
Ability to track every single action and tie it back to a single user
Ability to increase campaign reach through forwarded email (tell-a-friend or viral marketing)
Can create dialogue with your customer
Easiest and quickest way to get customers to come to your site to fill in your database (vs. collecting paper forms and business reply cards).
Weaknesses or Differences:
Up to 50-80% of response is generated within 48 hours and up to 90% within a week. Compare to postal campaigns where it can take two months to receive 85% of response, with peak response typically in week three and four. However, some marketers are finding customers hanging on to their emails, especially newsletters, and generating up to 20% of their responses two to four months later.
Like postal mail, a targeted, opt-in list is the key to response, but seems even more important with email. Whereas postal campaigns one can argue the importance of list, offer and creativity is balanced, with email it is still weighted to your list and offer. With the increase of spam, expect your customers and subscribers to demand better creativity to cut through the clutter. Bad creativity can kill response. Read on for details.
Planning your email campaign
Just as important as the actual email and offer itself, you need to plan the following:
Where do you want recipients to go when they get your email? Do you need to design a landing page?
If you are designing a specific campaign, then, yes, you want to create a landing page for them that reinforce the offer and encourage them to close an appointment. Coordinate your landing page with your email, i.e. use the same design, wording, etc. Continue the copy started in your email. Repeat the promotion and your call to action.
Where will replies be sent? Who will respond to them? What questions could be answered in the email instead of making clients ask for information?
Is there any information in the email that could not be forwarded to a recipient – e.g. a special offer only for that group of clients? If so, be sure any specifics are covered in the email.
Bouncebacks and Undeliverables
Every email campaign generates undeliverable mail. A soft bounce is when the address is good, but is getting bounced back by the recipient’s mail server because it is too busy or the mailbox is full. If you are using a service provider to send the email campaign, they usually allow for four tries over 48 hours and then consider the email undeliverable.
A hard bounce is when the recipient’s mail server responds that the user is no longer at that address or is unknown at that domain.
A service provider will flag these addresses as undeliverable and not mail them (so you do not incur mailing fees). A download of these addresses should be taken to update the internal database. If the client warrants the cost, a call out or postcard requesting an updated email address can be sent.
Do not miss an opportunity to test an element of your campaign in order to understand how your customers respond to email. Don’t base results only on clickthroughs (unless it’s just an awareness campaign). Base your results on final actions, which are usually sales.
These are just some of the things you can test:
Creative: tone, content, copy length, layout
HTML vs. Text
Landing pages – layout, copy
Time of day/week – for B2B generally this has proven to be Tuesdays and Wednesdays between 10am-11am. For consumers you may find a spike in the evenings and if you email Fridays or on weekends.
Test email vs. print, email in conjunction with print.
Email as part of initial sales cycle instead of phone or print. Find out when a customer needs to talk to a human being.
Text email must be in ASCII format, and preferably 65 characters per line. This means no bold, no underline, etc. For formatting it’s very restrictive, but with some imagination you can create a layout that’s easy to scan and read.
URLs within a text email must be on their own line for them to work properly as a hotlink. Don’t forget to include the full URL with “http”, e.g.: http://www.abccompany.com/landing_page to make sure all email programs will display your URLs as a clickable hotlink.
What you need to know about HTML
Depending on your audience, 50-90% of subscribers today can read HTML. Consumers are more likely than business customers to be able to read html, due to corporate measures to lower bandwidth requirements and exposure to viruses.
HTML can increase response rates by up to 50%. HTML for Business-to-Business has gone in and out of favour, but is generally now preferred. The only way to know is to either offer your subscribers a choice of formats or test it.
Not everyone can read HTML, so if you are sending HTML you also want to create a text message. Most email marketing software programs can send a multi-part message with a bit of code that ‘sniffs’ what email program they are using and delivers the appropriate version, either text or HTML.
Message size should be kept low, preferably under 35k to ensure quick loading speed. Graphics are actually stored on the marketer’s server, so the delivered message only includes the HTML code. But extensive use of colour, formatting and graphics all add code which increase message size. Some corporations will block messages over a certain size.
In some situations, customers prefer text, even if they can read html. It’s nice to offer the choice if possible.
Creative Elements of a Promotional Email Campaign
The following elements are all part of the design the email for your campaign and should be considered during planning and creative production.
Your subject line not only drives or depresses response rates, but can be used to set the tone of your email to solicit a desired action. For example, a simple relationship-building message from an online retailer saying thank you to customers before the holiday buying season had the same content, but 2 subject lines. They each generated similar clickthrough numbers, but look at the difference in conversion rate:
“Thanks, June” – virtually no sales
“June, we’re open if you are” – double the sales
Why? The first created a passive environment where the recipient didn’t need to do anything, whereas the second implied an invitation to visit the store, encouraging “the shopper within” to come and browse.
The actual email address from which your campaign is sent. If you are using a third party email marketing service provider (also called an ASP-application service provider) and have not set up a sub domain for them to use, you will see their domain name.
For example, if you are using an agency or service provider, the Sender and From address displays as:
ABC Company [ABCCompany@agency.provider.com]
If your budget permits, set up your own domain to enforce the brand and the trust it generates, eg:
ABC Company [email@example.com]
“From” display address
In your email program, this is whom the recipient sees the email is from. You can select to display a formal name, eg. ABC Company Inc. Or just the email address. Best to use a name that is trustworthy and relevant to the recipient, such as your company name, which continues your brand enforcement: e.g. ABC Spring Deals. Or test using a real person’s name. Be careful with the From name, so you aren’t confused with spammers.
“Reply” address – similar to your from address above. It’s best to have an internal address to send replies to. For tracking purposes you might want to set up a separate address, but have the response go to your Customer Service department.
Communicating the offer
With print you can spend some time in your letter talking about features and benefits before getting to the pitch. For e-mail promotions you need to have your main feature/benefit points, offer and call-to-action, and URL within the first 10 lines or 2 paragraphs of your email. You want clickable links to appear above the fold – i.e. in the preview pane – of your recipient’s email program. This means you only have a couple seconds with email to grab the reader’s attention.
All emails need to include unsubscribe information. This is standard practice, which customers expect from a reputable company. It reminds them that you respect their privacy and reinforces their feeling of control over the email they receive. As marketers we want that reinforcement to be sure they read our mail!
Customers should be able to unsubscribe easily and on their own, but remember there will always be some who reply to the email instead, so make sure you have someone in place to handle replies.
Long or short copy?
There is debate among email marketers, many claiming short is best, but both have proven effective, depending on the audience and the offer. My own tests have shown that longer copy can generate higher average sales, but also lower response rates.
If longer copy is needed to sell the product, then use it. The more you can complete the selling process in the email, the better your conversion rate. The advantage of email is that you can test your copy before rolling out to your whole list.
Links to your landing page
For promotional email, include one link above the “fold”; 50% of responders click on this first link. Be sure to repeat the link at the end of your message, 25% of responders click on the last link. The rest click on the middle links.
You should build a separate landing page whenever possible to guide your user through whatever action you want them to take. There is nothing worse than have a call to action in your email and then providing a link to your website home page.
Why? It’s confusing to the user; they had one message in the email, then on your home page are suddenly confronted with a different message. They will get distracted from what you wanted them to do.
If you are selling one product, have the links in your email take them to a page with only that product. Continue the same design and copy tone from your email to your landing page. Repeat key elements of the offer, but don’t make them wade through the whole spiel again. Think of email to web as one seamless process.
For more information please see http://www.unilabplus.com
About the Author
Director of Unilabplus Ltd, a London-based online business management software house.
When it comes to building an effective list, there are really 4 main components you need. First you need access to an email service so you can create a web form that collects names and email address. The most common one in the internet marketing world is Aweber. If you are a complete beginner when it comes to list building and email marketing, then they are the way to go. They make it very easy for you to set up everything you need. You can learn more about aweber and other email services in the email marketing course income instruments.
The second thing you need is something to give away. The most common thing you see given away is a short report. That’s because they are really quick and easy to put together. In fact, you really don’t have to put one together yourself. Just find one with giveaway rights and you can use it to entice visitors to give you their name and email address. However, I am not the biggest fan of this method because most reports with give away rights don’t allow you to change anything. So basically the person who wrote the report will be benefiting because of the links and information they have about themselves in the report.
The third thing you need is a squeeze page. The squeeze page is where you will have your web form and free report for visitors to see. Your squeeze page must have an attention getting headline if you want people to opt in to your list. You have to get them excited about what you have to offer. Otherwise they will just exit out and move on to another site.
The last thing you need is traffic. This probably the most important part once you have everything set up. You see, it doesn’t matter if you have the greatest squeeze page and are offering the best report to ever be written, if no one knows about it its useless. That’s why generating the right kind of traffic is so important.
The email marketing course income instruments actually comes with a software to help you generate traffic to your site. The software, known as stealth income software, works by helping you automatically get your site ranked in the search engines. Of course when you are ranked in the organic searches, you will be a ton of traffic for free. And that’s one of the things that makes the software so powerful. It eliminates some of the tedious work that comes along with traffic generation.
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Email marketing is right really widespread but this does not mean all small business owners know how to run an operational email marketing campaign. However, individuals who are well versed in the field of the area under discussion and give birth to experiencing using widespread strategies effectively are likely to achieve a mammoth gain concluded their competitors who prepare not give birth to these skills. This article spirit provide functional in order on behalf of small business owners who are in suspense to mend their sales before website traffic through operational of it.
If you prepare not give birth to a prodigious deal of in order in the region of email marketing and prepare not fully understand the values involved lone of the greatest ways to coordinate a really operational email campaign is to hire a consulting stiffen with a proven track EP in the field of promoting small business to assist you in the field of your endeavour. Similarly to traditional marketing such at the same time as broadcasting, television and print media, the widespread strategies governing are changing constantly. At the same time as a small business landlord you likely already give birth to sufficient to deal with wearisome to stay up to engagement on small business practices so as to you prepare not give birth to the schedule, energy before finances to and stay up to engagement on the most up-to-date changes in the field of email marketing.
On behalf of this logic it is certainly advisable to hire an expert in the field of this industry who can heap himself packed schedule to keeping up to engagement with the as a rule of its operational strategies and manipulative an its campaign on behalf of our small business to help you accomplish your small business linked goals. However, selecting a consultant from the many options accessible can be present downright overwhelming. In the field of wide-ranging you be supposed to look on behalf of a consultant who has a prodigious deal of experience, a proven track EP, listens to your questions carefully, explains concepts simply and makes your project a priority.
A new widespread strategy on behalf of email marketing is to offer an email correspondence lessons on an area under discussion attentively linked to your website before the products and services you offer. These correspondence courses would be supposed to include a figure of brief segments, provide functional in order, be present of importance to your intended audience and be supposed to and help to promote your small business in the field of a few way. The simplest way to promote your small business devoid of having your correspondence lessons deemed to be present spam is to consumption a soft go method to subtly urge readers to tell somebody to leverage before visit your website on behalf of additional information.
Publishing and distributing dot e-newsletters is a new case in point of an email marketing strategy which can be present highly operational. An e-newsletter is very parallel to a newsletter which is printed and strewn by regular methods such at the same time as mail technique. The bulk of an e-newsletter is supposed to be present quality content in the field of the form of featured articles, brief articles containing functional tips before item for consumption reviews. The e-newsletter can and contains graphical elements. These elements can simply be present graphic designs before they can be present graphics which and dish up at the same time as associations. The associations can train traffic to your website before to other websites. Decisively, your e-newsletters are supposed to contain a few type of soft go sales method. It is of great consequence to not tell somebody to the sales pitch blatant at the same time as this can consequence in the field of the e-newsletter being considered spam. Decisively, the e-newsletter is supposed to contain a call to act urging the readers to either tell somebody to leverage before visit your website.
Anyhow of the method of email marketing you opt to employ, lone of the as a rule of great consequence strategies is to evaluate the effectiveness of your offer on a regular basis. This is essential as an element of your email marketing campaign which is not working to be supposed to present weeded given away. Too elements of your marketing campaign which are enjoying an anticyclone degree of triumph be supposed to present utilized additional often. On behalf of case in point if you notice nearby is a spike in the field of sales before website traffic both schedule you publication an e-newsletter, it might be present advisable to get down to it issuing e-newsletters additional often. This type of evaluation and advice can bear a moderate triumph into a mammoth triumph.
About the Author
Andy Teoh – Internet Marketer