Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.
As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals.
Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.
Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.
If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.
About the Author
“I wanted to build my own successful online business. But with all of the information out there online it only confused me more. My thoughts were that there needed to be a site that focused on how anyone regardless of their experience level could find useful information at one location that would help them get started in their own business.” Keir Smith, bestinternetmarketingnews.com
List Building – Why Is It So Important?
Are you successful with your Internet business?
Better yet, do you think you are successful with your online
When most online entrepreneurs are asked with these questions,
they often brush it off. This is because most of them, who have
not yet realized the right way to succeed in Internet Marketing,
continue to believe that the mere fact that they have a website
is already enough to succeed on the Internet.
The truth is, they all end up very upset because they fail to
realize the secret behind the success in Internet Marketing.
Having a website is not a guarantee that your online business
will succeed. How will you succeed if people will not realize
that your business exist online? The key to Internet Marketing
is to get your business noticed.
An effective way to do this is to build an opt-in list. In fact,
most of the people who are already experts in Internet Marketing
will tell you that building a highly targeted opt-in list is the
most effective and important tool in Internet Marketing.
Basically, an opt-in list is a list of email addresses of people
who have agreed to obtain any kind of information from online
businesses like you. The term “opt-in” means that you have their
permission to send to them whatever newsletters, brochures, or
promotions that you have in your online business.
It is extremely important that you have their permission first
before you send them information because unsolicited emails will
be regarded as spamming, which is an illegal activity on the web.
Because of the feasibility of building an opt-in list on Internet
Marketing, most of the online entrepreneurs consider it as the
most treasured tool online. They need this list in order to get
the consumer’s attention and sustain interest.
By creating an opt-in list, you will be able to maintain solid
contact with your previous buyers at the same time boost your
sales because of the fact that you have a sure target market
always ready to purchase items from you.
An opt-in list is considered to be the most important item for
any Internet Marketer. In fact, if in case something bad happens
like emergencies and catastrophes and they could only save one
item, it would be their opt-in list saved on a backup disk.
Just imagine how Internet Marketers value their opt-in list…
If this is the case, then it must be really something, right?
So, for people who are not yet aware of the importance of building
a highly targeted opt-in list and would like to know how to build
them, here are some tips that could be very useful.
1. Decide on your niche market or your target market.
It is extremely important to know your target market in order
to focus on something. It would be really confusing and time
consuming if you will build an opt-in list with no particular
market in mind.
Moreover, having a niche market would bring more focus on your
marketing campaigns and would derive better results because you
have directed your emails to people who would most likely be
interested in them.
2. Be sure that your selected target market is available on the
The mere acquisition of a niche market is not a guarantee that
you can already start building your opt-in list. Since, the
concept of opt-in list is specifically generated to aid in the
growth of the Internet Market of a particular entrepreneur, it
is important to have a niche market that is available through
The concept is basically simple, how can you promote your online
business if your niche market is not available in the Internet?
Hence, it is extremely important to verify if your target market
is available online.
3. Verify if your chosen target market is an income-generating
Building a highly targeted opt-in list will just go to waste if
your niche market is not generating any income at all.
Try to verify their income-generating potential through the search
engines, wherein you will find some paid ads related to the keywords
you have searched. This would only mean that if somebody is willing
to pay to advertise focusing on the same target market that you have
in mind, chances are, you will be able to reap positive results on
your target market.
4. Generate solutions to the problems of your target market by using
Using forums will help you determine the underlying solutions that
will answer to most of your target market’s problems.
Through their posts and threads, you will be able to identify your
target market’s problems and will be able to come up with great
solutions. That, will also come very handy when you start building
your opt-in list.
Indeed, the success of an online business or your Internet Marketing
efforts greatly depend on your opt-in list.
As they say, the money is in the list, that’s why most businesses
consider their opt-in list as gold.
About the Author
Email marketing is very powerful in reinforcing your brand, your business’ image and in encouraging sales. Take note that businesses utilize email marketing in order to produce new customer leads, produce awareness and recognition for your service or product. Similarly, it helps up-sell and cross-sell to existing customers, increase traffic to your site, educate customers, produce product sales or promote events.
If email marketing is compared to conventional snail direct mail, one could clearly see the advantages of the former. For one, snail mail would require that the printing costs and postage be added in. However, the former removes these factors whilst at the same time increase your message’s delivery speed and convert sales.
According to the 2003 US Census Bureau Data for ecommerce, 14% of the more than $100 billion online marketplace was powered by commercial email.
In every communication started via email marketing, there will always be two sides: the receiver and sender. Essentially, the sender desires to reach an audience as well as project a positive image of the business or the brand. They similarly want to further promote their services and products in order to increase their visibility and sales. In order for this to be accomplished, it would be best if one knows the target market’s demographics (such as sex, age, income, geography), the interests of the audience (discounts, updates, news) as well as the value a business will provide a prospective consumer.
When you understand the individual using the email address, you can then easily create a program that very much appeals to the needs of your prospective customers.
Also, email marketing is steadily growing despite regulations imposed by government. According to DoubleClick vice president and strategic services general manager Eric Kirby, the reason for the growth is due to consumers valuing permission based email. Also, premier companies are quickly evolving their email systems and programs a lot quicker.
All in all, email marketing is here to stay. It would be best to accept the challenges and benefits it brings and use the advantages it provides to the hilt.
You can learn more about making money online for free at the Internet Income Academy.
The Internet Income Academy is the #1 place to learn how to make money online.
About the Author
Curtis Andrew is an internet marketing guru and creator / author of IIA (The Internet Income Academy). He is also an excellent online teacher for those who are genuinely interested to make real money.
The most important asset of an Internet Marketer is his or her list of subscribers, the opt-ins. Nevertheless, efforts are needed to be taken so that you can build your subscriber list and improve the size of it every day. There are several ways to have your e-zine successfully published and they are:
You can exchange sponsor, feature, or solo ads with another e-zine publisher to promote each other’s newsletter. This is one of the most effective ways for promoting your e-zine, gain publicity, traffic, as well as generating a greater income through increasing your list of subscribers.
It is a win-win situation for both of you, but make sure the ad-swapping is done at least 3 issues continuously to have get the best response. Similar to selling a product, following up is important to get people interested in something you promote.
2. Offer a bonus for signing up
This is a good way to increase your opt-ins. You can increase your subscriber conversion rate by giving away a free bonus to your visitors with a condition – that they need to sign up for your e-zine or newsletter.
You can increase the urge and value for your bonus by setting a time limit so that only people who subscribe during the period of time will be able to receive your bonus.
3. Write articles
Writing articles and submitting them to article directories help you gain traffic and establishing yourself as an expert in your field. To do this, you just need to add an appropriate resource box/signature after each of your article, saying that people can subscribe to your newsletter – state a price, but they can get it for free. Put a link and direct them to your opt-in page.
You don’t even need to sell them anything yet, just focus on building your list and only promote your products to these subscribers later on.
4. Have a private policy for your e-zine
To do this, simply include a statement that tells people that you will not rent, sell or give away their information to any third party. This helps to build your relationship with your subscribers as well as allowing them to trust you more.
5. Submit your e-zine to e-zine directories
Submitting your e-zine to these directories helps increase the number of subscribers to your e-zine and also help you find more people to advertise in your e-zine or swapping ads with you. Do this correctly and you can get targeted subscribers and much more partners for building a huge subscriber list.
6. Posting in discussion boards
You can find high traffic discussion boards related to your niche and promote your e-zine through your own signature. Try and post more often to these discussion boards, contribute useful information, and people will be keen in subscribing for your newsletter.
About the Author
Mark Flavin Is An Expert On Making Money Online & All Work From Home Topics. Find Out How Mark Makes His Living Online At http://markflavin.com/index.html
Marketing online may seem easy, but it is much harder than you can imagine. Statistics show that 20 percent of the internet marketers are making 80 percent of the income. This leaves only 20 percent of the income for 80 percent of the rest of you.
You can be successful online if you follow the internet marketing tips listed below.
1. When you are choosing which product or service to promote it is important that you choose the product or service that will be able to sell and not the one which you will get the most commission with. For more detail visit http://www.tube-traffic.com if you promote something that is not wanted but has a high commission rate you run the risk of not selling any products at all. Likewise though, if you sell a product that is wanted with a decent commission you have a higher chance of making money.
2. If you are going to enter into a field it is important that you become an expert in that field. If you become a credible source on a subject on the internet people will begin to trust your opinion and you will be able to sell them the product or service you are selling.
The best way to become a credible source in your field is to write articles on your field and distribute them through a variety of article directories. Another way is to go through forums and help people who ask for it. Both of these ways are great to show that you are knowledgeable in your field and are good ways to get traffic to your site and promote your product.
3. Another good way to promote a product is to provide a testimonial of it. If you have tried the product or service than putting your own testimonial of it on your site is a great way to promote it. For more detail visit http://www.auto-hits-machine.com if you have not personally tried the product you should find reviews of it and place them on your site.
4. one of the most important internet marketing tips that you should memorize is traffic is key. Traffic is the key to having a successful web site and a failure. You will not see the results that you are looking for without a good stream of traffic to your site.
Search engine optimization is one of the best ways to generate traffic to your site. So that you appear on search engine searches every one of your web sites needs to be optimized for a specific keyword.
If you want to be one of the people in the 20 percent that are making 80 percent of the income than you need to follow these internet marketing tips.
About the Author
All the email marketing service providers make email marketing sound so easy, but the other day, when I tried putting together my first newsletter campaign, I realized that I had no idea what a A/B split test was, whether I should embed my images or not, if the subject line I’d chosen was going to make it through the spam filter, how to personalize my newsletters, and the more I thought about it, the longer the list grew. And then all that jargon! Click-throughs, bounces, triggers….
So I decided to learn from other people’s expertise, making the most of FREE email marketing tips and maximising the benefits from many of the markets best practises for this marketing tool.
If you are like me and usually look to at least “feel” like an expert before taking the plunge (in this example speaking of email marketing however; this applies more often than not to most elements of business life) then I would most definitely consider making use of any online free email marketing learning tutorials, advice and general hints/tips that you can get a hold of.
As a quick overview best practises can include the following (I have deliberately ignored the legal email marketing requirements, anti-spam, remove form mailing handling etc. as this is geographically specific so I am assuming that you will be looking into this prior to running a campaign):
- Make the best of the subject line – this is the first thing that any potential email respondent will see. There is so much information out there regarding this however; at a high level I would consider seeing this in the same light as the title for a PPC advert
- Using the “from” field – this may seem like a very small consideration but, who the email is from can affect the amount of emails that get through spam filters and is proven to have a direct effect on open rates
- Ensure that you research the target market and look at any industry/demographic information that you can get your hands on in relation to highest periods of availability to open emails, days of the week when staff open emails the most. Commonly Friday and Monday prove to be the worst days for response rates and Tuesday/Thursday the best but this will differ from target market to target market.
Hopefully the aforementioned has given you a taster into the realm of email marketing, for more information review the email marketing tips link at the start of this article.
About the Author
Have you ever sat in front of your computer and wished you
could show someone else what appeared on your screen?
Maybe you were experiencing a problem, or couldn’t figure
out how to make something work, but you knew if someone
else could see what was happening on your screen, they
could help you fix the problem immediately.
Ever had a phone conversation with someone about a
particular business topic, but you just couldn’t “connect”
with your ideas because it was too hard to explain over the
Now, visualize jumping on the phone with that same person
and literally sharing your computer’s desktop to
collaborate, discuss, and create virtually anything
together, even if you are separated by thousands of miles.
Though this may sound like an episode of Star Trek, remote
computer sharing is actually a daily business reality.
Imagine you need to take a trip and you either don’t want
to or can’t take your computer.
The thought of emails piling up for days makes you crazy
and you also need to monitor some things on your pc.
Instead of trying to lug your laptop (or fit your desktop
into your suitcase), you can use “remote desktop” software
that allows you to access your computer through the
Internet from any other computer in the world.
One of the most common remote desktop services is
GoToMyPC.com, which provides a safe and secure way for you
to go down to the local internet café, log on, and access
your office or home computer just like sitting at your own
Now, before you panic and think anyone can access your
computer, let me explain security.
First, you log in to the GoToMyPC.com website with a
username and password.
Once logged in, you then click a link to log onto your PC,
which will then ask you for another password.
GoToMyPC.com has even thought of a solution for those of
you worried about people looking over your shoulder as you
enter your passwords on a public computer or if the
computer you use might carry a keystroke logger.
Before leaving home, you can program in a series of up to
99 passwords that only work one time.
This means even if someone watches you log into your
computer or records your keystrokes, the password you used
won’t work again.
If a would-be thief tries to access your computer too many
times, GoToMyPC.com will shut down all access attempts to
The benefits of remotely accessing your PC from the road
are numerous, but the bottom line is that it enables you to
use your computer from the road like you never left home.
For example: while traveling to a conference this weekend,
my wife (and business partner) accessed our office computer
from my laptop and, instead of the usual pile of 4,000
emails that would normally await after 5 days away, we just
picked up this morning like we’d never been gone.
The same company that offers GoToMyPC.com also offers a
service called GoToMeeting.com which allows you to remotely
host a meeting where multiple users can share and
collaborate on a single computer desktop.
This service makes it super simple to provide online
training, do software demos, and even make complete sales
I personally use both of these services and find them easy,
reliable and well worth the price.
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About the Author
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use fr^e articles to quickly drive thousands of targeted
visitors to your website, affiliate links, or blogs…
Why do a lot of businessmen use direct mail? Well, it’s because a lot of the consumers nowadays are much more up-to-date and sophisticated than before. Advertisements from television, radio, magazines, and internet are just everywhere so, it is of much difficulty to catch people’s attention. So, the question that is bothering most businessmen is how to effectively reach their target customers without spending their entire advertising budget especially if they don’t have that much. The most practical answer to that is through direct mail.
The emergence of direct mail marketing is quite beneficial nowadays. It’s the only kind of advertising that can directly pinpoint the target clients and can give immediate response rates. So by using direct mail, there’s not much of a waste of resources and time. Unlike the other forms of media, direct mail gives an opportunity to really have a more personalized interaction or encounter with your target audience. If you have a “landscaping business” for example, in direct mail, you would only be advertising to people who are interested in such business and not advertise the same business to “apartment dwellers” as well, which are commonly happening to other forms of advertising.
Direct mail gives you full control of your budget because you can exactly trace how many pieces you have sent out during the whole campaign and who received them. You will know also how much everything costs which makes everything easy to calculate the cost-per-order or the cost-per-response. With this kind of advertising, repeat business and income that the sequence of mailings has generated for the benefit of your business can even be tracked with much ease and convenience.
Another thing that you have to consider in direct mail marketing is to make use of the same source for printing and mailing. Maybe you’re now asking why. Well, the reason for doing so is for you to avoid finger pointing between the two companies should you use two separate firms for printing and mailing. The best thing to do is use one company for both so that if there’s any trouble or delays, you can only refer your complain or receive an update from one company.
Another reason why you have to get the service of one company for both the printing and mailing process is that you can receive more guidance when it comes to your printing layout so that it would comply to the guidelines imposed by any mail house. So, instead of changing the print outs over and over again to pass with the mailing standards imposed, you wouldn’t have to do that anymore if you use just one company for both processes.
These are just few of the guidelines that you have to remember when doing direct mail marketing. If done right, for sure it can become the best marketing tool that can generate more income and boost more profit compared to other forms of advertising.
About the Author
Nitesh Patel is a blogger and also content service provider for various website. His work is related to blog setup and customization if you want more advice or need help with content and blog you can contact me on my website Redefining Technology.
Unfortunately a lot of people have negative attitude toward their life. They imagine those problems, limitations and difficulties are their lot in life – and that is what they precisely attract to themselves.
But most people use creative positive thinking in a relatively unconscious way.
This is how to succeed…
• Stay positive and focused on the big picture.
• Believe you really can and are able to attain success.
This belief is significantly important. This is how your creative imagination can produce whatever you want!
When you study the lives of successful people, you discover they had a very firm direction set in their mind. They developed a simple plan for getting where they wanted to go.
With positive belief in themselves, they worked towards their goal… and eventually attained it! This is how to turn your dreams into reality.
This is vitally important secret…
You can use your mental powers to get whatever you want!
This is how goal setters continually achieve their goals…
• Instead of looking for all the reasons they can’t make it, they look for all the reasons that they CAN.
• They pursue ideas and follow through to their success.
These people have a solid, unwavering belief that it WILL happen, and they are willing to do whatever it takes to get there. They use all of their powers to move forwards. They refuse to quit, no matter how many times they are knocked down. This kind of thinking is how to make your mental powers stronger and instantly make more money.
Here is a simple analogy I used many years ago which worked for me…
If you were driving a car and aimed it at the brick wall – you’d hit it wouldn’t you?
• If you focus on what you DON’T want – you head towards and hit that – the brick wall!
• If you focus on what you DO want – you head towards and hit that!
Spend your days with positive thoughts about what you DO want and you will always be heading towards what you want – even when a spanner is thrown in the works, you will still be heading towards what you want – just a bit slower!!
Believe me, I know what I’m talking about on this, I have proved it time and time again. Even when something totally unexpected happens, more often that not, it turns out to be a blessing, continually steering you towards whatever it is you are after. Whether it’s a book you want publishing, or a boat you’ve set your heart on, or a home, a family it’s completely irrelevant – this principle of focusing on what you DO want will get you the most amazing results.
So, if you want to make say, $100.000.00 a year from your business – focus on it and you WILL achieve that. And if you want more than that – you’ve got it – focus on that!
Visit http://myonlinerevenue.co.cc for more
About the Author
Our Vision is To Help You Grow!
Affordable Email Marketing is a fantastic way to market your business. It is used by every top marketer to bring traffic to websites as well as to stay in touch with your customers and to promote special offers which you have from time to time.
You can either send out an email announcing what offers you have, or you can send out a newsletter with informative content so that people can learn as well as join your special promotions. Keeping the customer interested is vital with the newsletters. You need to think about what you send out.
Here are some tips to help with Email Marketing:
Do not spam. You are not allowed to send unsolicited emails.
Entice the email to be opened. Many emails get lost in inboxes. Start each word with a capital letter, leave plenty of white space, add text symbols, ask powerful questions. Also, do not use the word free or claims that are exaggerated.
Make your offer believable and do not make unrealistic promises that you cannot keep.
If you offer a discount make it affordable for you. But also make sure it is a large discount to entice them to take up the offer.
If you want people to respond to your email or RSVP you need to send follow up emails, leave an interval between the emails to give enough time for them to read and respond to the email. Also keep it fairly short and not too long or else you will lose the customer. But above all, make it exciting to read.
If it is good information and direct and to the point, your prospect will want to read more. Have a follow up email or a short e-course. These can be very effective and an Affordable Email Marketing plan will help build your business fast.
To Learn More Marketing Strategies That Will Propell Your Business Visit.
© copyright. Wing Family Trust. All rights reserved worldwide October 2009
About the Author
Anthony and Maricar Wing are internet marketers.Anthony is former marathon champion and he is also, a naturopath and
masseur,specializing in sports injuries since 1979. Maricar is a teacher with a degree in Physics and Chemistry.
Both have a passion for health and wellness and building profitable internet businesses.They have created a newsletter to get people started fast to make money online.
Affordable Email Marketing