How I Escaped Database Hell!

(How an old 1996 database version kicked the tail end
of Microsoft Access 2000!)

Dear Reader,

Why is it that I feel like I’ve been to hell and back?

If you email your prospects or customers, or if you know you
should but don’t, hopefully my experience will be of value
to you.

Does any of this sound familiar?

I had a list of names and email addresses I desperately
needed to send emails to. These were people who signed
up to resell my product, “The Amazing Formula That Sells
Products Like Crazy.”

I had a ton of duplicates in my list. For some reason,
people sign up multiple times. Yet, I only wanted to send
them one email.

Emailing your list of associates, customers and prospects
is absolutely essential. I felt humiliated that a stupid
database problem was preventing me from contacting my
associates on a regular basis.

My list was in this format:

12234 firstname lastname email

The data was listed on a password protected web page. I
tried to copy and paste the list into Excel, so I could
manipulate it, but that wouldn’t work. It wouldn’t separate
the data into columns.

I tried Boxer 99, an ultra-cool text editor with remove
duplicate liens feature.

But it wouldn’t remove the duplicates because the first
number on each record was different. But the name and
email were the same. To Boxer 99, it wasn’t a duplicate

My email program is supposed to remove duplicate records.
For some reason I still don’t understand, it wouldn’t
zap the records for me.


Feeling exasperated, I decided to “get tough” and import
the names into Access. Surely the heavy duty database
programs would pull through for me and end my misery and

Have you ever tried to remove duplicates in Microsoft Access?
Oh my gosh. Don’t even try unless you’re a professional!

I used a “find duplicates” query to locate the duplicates.
But how do you remove them from your list?

Whew! What a nightmare. I never did figure it out.
I tried to follow the 15 steps in the on-line help file, or
however many there were.

But it didn’t work.

You’d think there would be a button to click on that says,
“remove duplicate records,” right? It isn’t exactly an
unusual or exotic procedure.

Anyway, I hunted all over and tried out some other email
programs, figuring that one of them surely would import the
data in a format that would allow me to de-dupe the list.

But nothing would work. I tried exporting the list out of
Access and then importing it into my email program.


Finally, a friend of mine said, “Hey, why don’t you try
Lotus Approach? You can do what you want in only one click!”

I tried to buy Lotus Approach at their web site. But if
I remember correctly, I couldn’t download it. You had to
wait for the CD!

What are they thinking? It’s called downloading. Hello!

Anyway, thank God I had an old 1996 version on CD. I wasn’t
confident I could install it since I probably didn’t have
the unlock code.

Thankfully, Lotus didn’t require multiple unlock codes like
a lot of software does today. And it wasn’t an upgrade
version that required you to hunt down the original version
you bought back in the dark ages!

Like you can ever find the original version before the 3
upgrades you bought. You know what I’m talking about?

To continue, I fired it up and the names imported like
a champ. About 10 times easier than Microsoft Access,
I might add.

To de-dupe the list, all I had to do was select “Find unique
or distinct records.”

In an instant my list was de-duped and ready for mailing!

Holy smokes!

Could it be that a database actually made something easy?
What a relief. Next, I needed to export the list so I
could pull it into an email program.

I needed the list in pipe delimited format separated by
pipes that look like this: |

In database lingo, that’s called a pipe.

Guess what?

It took only an instant in Approach. Again, I found it
100 times easier than Access. But I don’t want to blame
Access. I had downloaded some other databases from the Net
whose names I won’t mention.

They were no easier to use for this simple task than Access

Finally, I talked to a friend of mine who is a techno whiz.
He uses Q & A because he had problems using Access also. He
makes lots of queries to Access to find customers who bought
products one and two, or who bought within the last 60 days
and so forth.

He got quotes from database experts about making these
queries and they told him how complicated it would be.

He does it in a flash with Q & A. I’m told that database
isn’t even marketed any longer. So I’m headed down to my
used bookstore to see if they have an old copy.

And I’m also checking out query procedures in Approach.
Interestingly enough, though, when I asked my friend if
it was easy to de-dupe records in Q & A, he said he didn’t
know of a way to do it.

So there you have it.

Now, I only have a few more windmills left to joust. For
example, my list of associates isn’t clean.

Some of the email addresses are in the name field! Oh boy,
have you ever tried to move data from one field to the next?

You’d think you could select the cell, and drag the data to
another cell.

Logical right?

Answer? Guess again bucko! Here’s another, know all those
ding dongs who type their names in capital letters? So when
you suck their names into your database, it’s in all caps?
Then you send them email, their name is naturally in caps,
and they email you back nasty things blaming you for
screaming at them?

Of course, only after complaining to your ISP that you
spammed them and the capital letters are proof you’re a
novice who doesn’t know yet that spamming is a no-no.

Well get this: In Q & A, you can hit a button and put all
records in a column into caps and lower case.

Sure would be cool if you could do that in Approach or
Access. You’d think there would be an email program that
would also do this for you.

I mean, this being the age of email and all…

Hey, for all you database gurus out there, I’ve put up a
little discussion board you can visit and share your wisdom
with the rest of us database hacks.

And don’t spam it with mlm ads or I’m putting YOUR email
address in all caps, firing up my old database program,
exportin’ your name in pipe delimited and zippin’ a nasty
note off to your ISP about how the caps prove you’re a
novice spammer who doesn’t even know caps mean screaming!


The board is at:


About the Author

Marlon Sanders, author of “The Amazing Formula That
Sells Products Like Crazy” at amazingformula.com and,
in spite of his database woes, author or “How to Create
The Ultimate, Automated Web Business at:


E-mail marketing- a novel way of reaching out to the masses fast

E-mail marketing has ensured that a terrific form of marketing can reach out to masses. In fact, a lot many business houses are looking forward to furthered interest in business e-mails. E-mail marketing or electronic mail marketing has well and truly spread its wings. It’s a novel way of reaching out to the masses. These are extremely cheap to send and you can create as many copies as you want to.

Think about the pace with which it can travel. Over a normal server, it reaches in as less as a few seconds. Even if the server is slow, it does not take long. Compare it with the offline real source of marketing. These can be pamphlets, promotional products, placards, hoardings, sponsorships. All of them take a lot of money to build in something positive to impact the audience. This generally brings down the ROI or Return on Investment.

Also, it can be a sleek promotion that can be sent to a million people at the same time. This obviously increases the customer base by appealing to a larger section of audience. There are those buyers who are first time with a company and then those ones who are retained by the company. Both of them find able assistance from the marketing e-mails.

These e-mails can be solicited or unsolicited depending on the connection between the sender and the user. Unsolicited messages are generally registered as spam. The solicited one can be subscribed for and reaches via newsletters. There is the aspect of unsolicited mails being treated harshly by internet administrators. These administrators do not take the matter to law but with too frequent spamming; they block the site from the World Wide Web. Thus goes all the possibility of revenue-generation.

There are a plenty of tools for the purpose of setting the e-mail marketing enterprise.

Web Bugs- These are web based programs which are invisible to a user but tells the sender whether the mail sent by him has been read or not. This tool also guarantees that spammed messages are being read and then deleted or deleted without reading a single line.

Read Receipts- These are services which send a request from the side of the sender to the user to accept or deny the mail. The user can choose to deny access to the mail. In time, it is sent back to the user.

Opt-In E-Mail Advertising- Well, this finally is the chord that joins both the parties. Opt-in means that the handshake protocol and further negotiations have taken place and a company can send solicited mails which will be eagerly anticipated by the users. This is generally in the form of newsletters.

Auto responders- These are automatic replies fed into the server for the purpose of sending to the questions or mails of customers. There was a time when back scattering could result in formation of unsolicited replies but today, with advancement of technology, this auto response glitch has also been tackled well.

About the Author

To learn about Email marketing leads,visit our site atwww.selectphonedata.com


Using Email As An Effective Marketing Tool

Many businesses have found email to be an effective way to sell their products and services. There are however many considerations to be made before you use this method.

The first thing to consider is what message are you trying to get out to your customer? Is it a new exciting offer on a product or service? Maybe you just want to contact customers that you haven’t spoken to for a while informing them that you are still offering the products or services that they once purchased.

After you have thought about what message you would like to get out there you must also consider how often you want to send out your emails. You can send emails on a weekly, monthly, quarterly or annual basis; it is recommended that you send your emails regularly. However you do not want to send your emails so regularly that is discourages customers and they just end up deleting them instead of reading them. Many people do not like receiving high levels of email unless they are informative or offer them a special deal.

How many contacts do you have to email? Some business will have a figure in the hundreds and others in the thousands. Depending on how many contacts you have to reach depends on how you will approach you email campaign. You can of course send the emails yourself through whatever email programme you use such as outlook express etc…. If you have a large number of contacts then this can be a very time consuming thing to do, my advice is to contact an experienced SEO company to manage this for you. They can manage high levels of email for you and make sure that your message really does get across. An SEO company can also design a template for your email so that once received your customers will automatically identify that it is from you – Good brand identification.

If you have an e-commerce website then email marketing is a must as when people order a product from you they give you their contact details, this however must be treated with caution as there are laws in place such as the Data Protection Act to ensure that these details are not abused and customers can opt out of any use of their personal data. Using these contact details correctly and Professionally you can keep good contact with all of your customers increasing your changes of making a repeat sale and stopping them from maybe using a competitor for a future purchase. It is also an effective way to reach potential new customers who haven’t yet heard of your company or service.

Email Marketing is a great way to keep in contact with your customers and getting them to return to you no matter if your business is based online or not, however please treat with caution and do not over use as you could deter more than encourage.

About the Author

Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.

He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.

http://clearwebservices.com/ For More Information, please call 01594 835 857 or email info@clearwebservices.com


How to use Safelist to promote your Product or Service

How to use Safelist to promote your Product or Service

Many marketers shrug off the use of Safelist to promote their
product or service. Their thought being that nobody on the list
really reads that stuff. They are also afraid that their email
box will be filled with thousands of offers daily from other
advertisers on the safelist.

Both of these thoughts are partially true. Most people who sign
up for safelist are smart enough to have a email address that
they use only to receive mail from safelist. It is true that
they never see 99.9% of the mail sent to them from these list.
However, in order to do this they must go to that mailbox every
few days and delete all the messages. They must do this so their
mail does not bounce which will get them kicked off the list.
So there is a very good chance that they will see the first
twenty five or so messages on each page as they go though and

Now if your message happens to be close to the top of a page
there is a very good chance that it will be seen. You can improve
the odds of this by coming up with some killer headlines to use
in these messages. Headlines that are shocking. Headlines that
ask a question that must be answered. Headlines that demand
further investigation. Some safelist allow you to personalize
the advertisement. Be sure to personalize the headline also
with the firstname tag.

Some may still argue that this method is no good because it only
works for ads at the top of the list. This statement would be
true if you were only sending your ad to a few thousand people.
Most of the major safelist mail out to millions of people.
Therefore the chance of your ad ending up in the top twenty on
a few thousand pages is pretty good. With the right eye catching
headline you may be amazed at the results.

For the small amount of time that it takes to do each mailing it
is well worth the effort. You can find safelist by doing a simple
search. Many have a free service with a paid upgrade that allows
you to mail more frequently to more people. Make sure that the
list is reputable and requires a double opt in.

Most list will require you to give them a contact email address
and a list email address. I recommend that you get two gmail
accounts to use for this purpose. Use one just as your contact
address use the other for your list address. Always use your list
address if they only ask for one.

Safelist can be an effective and useful method to advertise your
product or service. By using two mailboxes you eliminate the
concern of mass emails to your main inbox. Chances are good that
your ad will be seen, and better if you use a really good headline.
Some really great safelist can be found by doing a simple web search.

Thomas B Northrop

About the Author

Thomas B Northrop operates a web site designed to help people start their very own Profitable Online Business. This site features Three Free Videos. These videos will also help people who already have web sites who desiremore traffic and profits.
Go to the site now.


List Building Course – 4 Killer List Building Tips

So you want to build a list?

Are you looking for practical guidance; for an easy-to-follow list building course?

Listen, I will assume that you are already aware that growing your own list of subscribers is absolutely necessary when it comes to building a successful online business.

Many Internet marketing experts go as far as saying that it is nearly impossible to make a consistent amount of money online if you fail to build your list.

And yes, I am one of those experts who feel that list building should be the #1 priority of every online business.

So without further ado, here are four (4) quick tips that can help you build a cash-producing opt-in list:

  1. Create a Lead Capture Page: You will not be able to capture a single person’s name and email address if you do not have a lead capture page. In case you don’t know, a lead capture page is a simple one-page website that is designed to give your visitors two (2) simple choices, which are: Join your list or leave your website.
  2. Size Doesn’t Matter: That’s right, contrary to popular believe, size doesn’t really matter when it comes to building a list of subscribers. It is in you best interest to focus on quality, not quantity.
  3. Avoid Buying Subscribers: You see, there are many companies on the internet that sell subscribers. Yes, you can actually purchase millions of names and email addresses and get yourself an “instant” opt-in list.
    Beware! You will only throw away your money, as this so called “opt-in lists” are filled with untargeted prospects; therefore, you’ll be lucky to make $1 from them.
  4. Respect Your Subscribers: Your subscribers will buy from you only if you treat them right. Do not abuse their trust by selling them junk or recommending affiliate products that you haven’t actually reviewed.
    Breaking the simple “respect” rule will result in a huge number of people unsubscribing from your list and not to mention the fact that you’ll taint your reputation.

Do you want to learn more about how I do it? I have just completed my brand new list building course, ‘Critical List Building’

Download it free here: List Building Course

About the Author

Gabriel Aguinaga is a professional Internet marketer who has helped hundreds of regular people build successful online businesses from scratch.

To learn his secrets, click here.


Whose Email Is This

Whose Email Is This?

Obviously, people choose email addresses for their uniqueness.

Usually, you can’t know who sent you an email just from the email address. People come up with strange, humorous, and even deliberately disguised email addresses.

Often the email contents tell you who sent it, but more often than not, you still need to know, ‘Whose Email Is This’?

Finding out, ‘Whose Email Is This’, becomes a different matter when one of our kid’s is emailing with a stranger.

Myspace, Friendster, and other similar social networking websites make accessing your child’s information easy for anyone. On these extremely liked and used social networking sites, your child can interact and have a ton of fun with family and friends.

Mom’s and Dad’s are always saying that teenagers spend way too much time onf the Internet. An person unknown to you could easily be conversing with your child by email.

The point is that while there are many, many good things about the Internet, it poses some very serious risks for our children.

Those that would do harm to our children, consistently surf the net looking for easy prey. The predator who lives on your street may be emailing with your child, while she may be thinking she’s conversing with a teenager in another state.

To even think of this kind of situation strikes terror in any parent’s heart. Web predators are only after one thing, to gain your child’s trust through emailing, then they will make their sick advances.

As parents, we will do anything to keep our children safe. Whose Email Is This, becomes a parent’s all-important question when their kid is exchanging emails with someone who is unknown to them.

Luckily, new Internet technology in the form of Reverse Email Lookup services has made it very easy for you to trace those emails to you child from unknown sources.Social Security Number, name, or address are necessary. With just the email address in hand, you can get the phone number, background information, name, and address of the person who is emailing your kid. Search results will tell you about arrests, convictions, and whether or not the person is a sex offender.

The thought of asking your child, Whose Email Is This, make not be at the top of your list, but as a caring parent, you have to take an active role in their online activities. Know who is emailing your child and perhaps you can stop a predator before he springs his trap.

Use a Reverse Email Lookup to find out, Whose Email Is This? Visit my website Reverse Email Look Up Services where I fully review the top 3 reputable services.

About the Author

Michael Williams writes regularly about email related topics. I hope you enjoy this article. You can read more about Whose Email Is This Anyway


Building your Email Contact List

If your business offers an online newsletter, one thing you want more than anything else is subscribers. But lots of small businesses
have the mentality that “once you build it, they will come”. This is why most have mailing lists have single figure lists.

You need to promote your newsletter or email signup box to drive more subscribers. So how do you do it?

Here are some techniques that I have used to drive more subscribers to my email lists.

1. Add a subscription box to every page on your website and make it above the fold so as soon as they see your site they can signup.
Remember not everyone will visit your site via the front door that is your homepage!

2. Add a link to a sample issue or your archive so potential subscribers can see what they are signing up to. This may reduce the number of signups but those that do will be more likely to open what you send them!

3. Make sure you clearly define your Privacy Policy – If you are going to send their details to third parties then tell them! Reassure them!

4. Contact other newsletter editors and offer a trade for advertising. They promote your newsletter and you do likewise. Make sure though that it is a relevant publication.

5. Register your Newsletter with Newsletter (eZine) Directories such as http://www.jogena.com, http://www.directoryofezines.com. Carry out a search in Google for other Newsletter Directories.

6. Entice subscribers by giving them something of value in exchange for signing up. Write something original that they can’t get anywhere else, maybe a report or a Video.

7. Create an Image for your newsletter, give it a persona and use this image as part of your signup form.

8. Ask your current subscribers to pass on your email newsletter to others

9. Promote it for free using Classified Ads Sites such as the marketplace on Ecademy, Gumtree, Craigslist, even eBay now offers a classified Ad format.

10. Use a co-registration process. Co-registration is a great way to build a list. Basically your newsletter advert will appear on other companies’ websites and their visitors will have the ability to add themselves to your list while signing up to others.

11. Use an Exit Window. An exit window usually pops up when visitors leave your site. Why not build a pop up window with a signup form to your newsletter. Maybe add some different text such as “Wait before you go…” Yes, this could annoy some people but if pop ups annoy visitors they will have pop up blockers so they won’t even see them. Create different windows for different exit points on your site.

12. List Exchanges. There are websites you can signup to and promote that build a mailing list using MLM techniques. The more people that signup under you the bigger of a list you are building. Some of the best sites include http://www.yourluckylist.com and http://www.listinferno.com

13. Ask people that you network with. If you are a business card swapper and networker ask if you can add them to your list so they can receive your newsletter. have a signup link to your newsletter on the back of your card. But keep the url simple!

14. Add a signup up advert or line to your email signature block and make sure it goes out on ALL your emails.

15. Use a Hover Ad or Pop Up ad on your sites homepage to collect email signups.

16. Make sure your newsletter has its own page on your site so visitors can read back issues or get more detailed information about what your newsletter will offer them.

17. Make sure you have a link to your newsletter page from your homepage and include it in your main site navigation.

18. Write and submit articles (See my previous article on article marketing) and include a signup link

19. Run a contest or quiz on your site to capture email addresses.

I think that this will be enough to be getting on with. There are hundreds of different techniques you can employ. I will be sharing more in my newsletter in the coming months.

About the Author

Why not sign up now and you will receive a 7 day Internet Revnue report, in which I will share some of the great passive ways to earn money from your existing website traffic. Send a blank email note to:
revgenreport@getresponse.com or visit http://www.speedieconsulting.co.uk/newsletter.shtml


The Most Effective E-Mail Marketing Strategies

You already know that e-mail marketing is where nearly all of your profits are going to originate. The very best strategy is to build a small product and then sell it for a good price so as to collect the e-mail addresses of the people who buy it from you and then, later on, try to sell other more lucrative products to those people.

The primary goal here is that the people on the list are already going to trust you because you’ve previously sold them something valuable and that means that they will be a lot more likely to buy things from you in the future when you have them to offer. Obviously e-mail marketing can be achieved both in good along with bad ways.

One of the primary things that you need to recognize is that just because someone signs up for your list does not mean that they want to hear from you every single day. Even if you simply send out content and suggestions, people still don’t want to hear from you every single day. It is significantly better to just send out one e-mail a week that contains top quality and highly useful content than it is to send out seven e-mails with half hearted content and a few sales offers. You want quality, not volume here.

Make sure you provide them with more than something meant to earn you money. The more you give away for free that they can use, the more likely they will be to grab up anything that you do decide to sell to them. Offering facts and handy things for nothing shows that you care about them, not just your bottom line, but you know that already.

Its attractive to put at least one affiliate link into each and every e-mail but resist. Stick to the information that you know is true!

Promote offers put together by other people. This can achieve a couple of things. It shows the people on your list that your only objective is to help them out and it helps you build the good favor they have for you. It also opens the door to your being capable to possibly market products to those other peoples lists in the future. This can help you bring in a greater audience which helps you generate more sales.

If you aren’t supposed to distribute lots of e-mails, how exactly are you supposed to do all of this? Make a new e-zine. Ask individuals to check out your newsletter and then treat it as exactly that. This will help you to do a number of things with your newsletter besides trying to do the same amount of business over the course of several e-mails. Newsletters are also much less likely to be unsubscribed from than a list that simply sends out basic e-mail messages.

The real truth of the matter is that if you would certainly unsubscribe from another person who is doing the same thing that you are doing to others then you know that other people are going to want to unsubscribe from you. Do not ever mail out anything to anybody that you would not want to discover in your own e-mail box. If you truly stick to this common sense, there is no reason you shouldn’t be able to earn quite a huge profit by e-mail marketing.

About the Author

Increase your SERP and traffic with professional best press release distribution And http://www.ebizpromo.com/ Visit us today.


Inside The List Review – Increase Your Opt-In Rate By 500%

How many times have you heard “The money is in the list”? Whether you’re a beginner or an advanced internet marketer, building a list is paramount. If you collect your visitor’s details you can see your ROI increase by 500%. But how do I build this list? Building a subscriber list is easy once you know how. Inside the list written by Kyle and Carson (The Wealthy Affiliates) will teach you everything that you need to know. They will also explain the “Why” and “How”, how many other internet marketers are willing to do that! Kyle and Carson have gone way beyond what most would with any in-depth ebook.

I am sure that you are aware of all the CRAP products on the marketplace today. If I had a $1 for every crap ebook, forum, and article I have read then I would be a millionaire several times over. Aren’t you a little sick of reading this kind of material? I know I am. That is why I love Inside The List. It is really the honest and most revealing book on the market today that will actually help you build your list and earn great money from your online marketing business.

If you had the opportunity to learn from top marketing experts on how to make money and they would just give you their formula, wouldn’t you jump on the opportunity? Well, this is exactly what you will be getting from Inside The List. Kyle and Carson are literally giving away their secret formula on how they make $1000′s a day. And now you can learn how to do the same thing. Can you really put a price tag on your success?

Inside the List will allow you to:

* Make more money from your existing website!
* Use your website traffic to its full potential!
* Increase your opt-in rate by 500%!
* Turn your mailing lists into pure gold!
* Build huge lists of customers that are hungry for your products!
* Get lifetime traffic to your website!
* Increase your opt-in rate by 500%!
* Plus get a couple of downloadable Squeeze Pages
* Lifetime updates. They will be adding new sections and case-studies regularly.

Inside the list is the definitive guide to email marketing. So many other ebooks have tried but failed, this is definitely the best system on the market today. If you follow the advice and techniques given in Inside The List then you should start to see money rolling in. The real question is how much time and effort are you willing to invest to make yourself a success? Start today and realize your dream of owning a profitable online business that will allow you to work from home!

About the Author

If you’re not building a list, you are losing out big time!
Click Here To Learn How You Can Increase Your Online Profits by over 300%!
=> http://www.affiliatemoneysystems.com/insidethelist.html


The Perfect Combination – Using Email Marketing with Other Marketing Strategies

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to a targeted audience. In its broadest sense, every email sent to a potential or current customer could be considered e-mail marketing. There are a number of advantages to email marketing – compared to other marketing investments such as direct mail or printed newsletters, it is less expensive. and the return on investment can be high when done properly.

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.


Make sure you’re not blacklisted!

Companies considering an e-mail marketing program must make sure that their program does not violate spam laws such as the United States’ CAN-SPAM Act, the European Privacy & Electronic Communications Regulations 2003 or their Internet provider’s acceptable use policy. Even if a company follows the law, if Internet mail administrators find that it is sending spam it is likely to be listed in blacklists such as SPEWS.


Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.

About the Author

Michael Saunders has an MBA from the Stanford Graduate School of Business. He edits a site on Email Marketing and Web Hosting Services and maintains the Internet Marketing Waht site.