September, 2011 Archives

30
Sep

Top 3 Email List Building Strategies

by admin in email marketing tips

If you’re truly serious about building any online business, you should already know that building your contact list is extremely important and vital to your success. There are countless ways to drive traffic and generate new sales and customers to your site, but the easiest and most reliable way is by email list building. How easy is it to sell to someone who is looking for what you have to offer? I would say much easier than someone who’s not looking for what you have, don’t you think? With that being said, there are 3 ways to practice effective email list building that will explode your results in your business starting immediately.

1. Use a squeeze page to capture visitor contact information

This should almost be obvious, but so many businesses don’t use this method of gaining contact information of potential clients and customers. Having a compelling offer in exchange for a name and email address is a very wise business decision and is the fastest way to boost your email list building efforts. The purpose of a squeeze page is to do one thing: capture the contact information of your website visitors. A proper squeeze page should have 2 options for best results: To either enter their information to learn more or leave. No more is necessary as simple works best in this case.

2. Use a web form on blogs and websites

This is a less direct method of obtaining names and/or emails for your email list building efforts. Although it is a tad less effective than directing visitors to a squeeze page, it definitely does work if your offer or incentive to ‘opt in’ (enter their contact information to learn more) is compelling and relevant enough. It’s highly recommended by top online marketers to have a web form from a professional email marketing service on every page. Make it visible and easily accessible for website visitors to see and opt in to learn more about your offer.

3. Use the annoying, yet effective, pop up form

So many people think that the pop up forms that are exploding on to the scene of online marketing are obtrusive, annoying, and will make website visitors angry or frustrated. The numbers don’t lie and this is not the case. Many marketers claim gains of 200-300% of an increase in the number of people opting in, although these results are not typical and nowhere near guaranteed. The top recommended pop up form is Popup Domination and works wonders for email list building. It is not a free software, but is well worth the investment. The best bet is to test and track all your work to see where new prospects are opting in to your web forms.

When applying these three techniques either separately or together, be sure to offer your website visitors a very compelling offer in exchange for their contact information. For best email list building results, give away an informational product, whether it be video, audio, or an ebook, that is of a high perceived value. This way, you are giving away something quality and generating a very targeted prospect for your business. Be extrememly relevant with your offer to your industry. Make sure you are consistent in your email list building efforts and it will pay off very well. Apply all these tips and start increasing your results today!

About the Author

To find out more about Gabriel, visit http://GabrielJohansson.com where you can receive more valuable tips, techniques, and tutorials to grow your business online.

29
Sep

4 Steps You Need To Take To Build your List

by admin in email marketing tips

There have been Online marketing sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are establish, the need to develop new marketing skills and knowledge based on this new medium of enterprising have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of the business world.

The demand for online marketing informations and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are eager to use their expertise to help your site and business build a clientele for a fee, there also many ways to spread the word about your sites in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials by offering them something valuable, the materials might in form of newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to make sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.

Many people think that building their lists would take a lot of hard work and a lot of time to collect names and email addresses. This is not so, it takes a bit of patience and some strategies; but by building your opt-in list, you open your business to a whole new world of target market.

There are many sources of educational materials on the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because they are outlined in so many different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse the methods are, there are always some crucial things you need to do to build your list. Here are four of them.

1) Put up a good opt-in form in your site in a good visible location to attract the attention of the visitor to your website. Also provides good valuable report with images to entice the visitors to sign up for your opt-in form. Make your homepage simple and your site easy to navigate. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.

Write a brief description of what they will get in the report as a teaser to keep them eager to want to get the report,and how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. The web form will automatically save and send the data’s inputted to your auto responder. As more people sign in, your list will be growing.

2) As mentioned ealier, make your homepage very impressive. You need to have well written informative articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s attention. Make sure your site is useful, educating and very easy to use. Do not expect everyone to be tech savvy. Make sure your site well laid out with good graphics but don’t over do it.

Don’t put to much graphics on your site and make the homepage too overly large megabyte. Not everyone has high speed internet connections, the faster your site load, the better. Go for a look that borders between simplicity and sophisticated knowledge.

3) Provide good service and products. A return customer is more likely to bring in more business. A satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your client are growing so shall your list. With more members on your list, the more people will get to know about what you have new to offer.

4) Keep a clean and private list. Never lose the trust your customers have entrusted in you. If you provide your list to others and your customers get spammed, many will probably unsubscribe from your list. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

About the Author

Pius Victor Ephenus is the owner of Life Changing Avenues.Com He has put together educating resources, tips, and tools in the area of business development – internet affiliate marketing – blogging – online email marketing – opt in list building – internet marketing

29
Sep

Online Social Networking is a Fast-Growing Strategy for Business Networking

by admin in email marketing tips

The world witnessed the greatest revolution in the computer world as the internet which literally revolutionized every walk of life and now the use of the internet has become a permanent part of our lives. It has affected and changed every activity in routine life as we have seen the impact over business as well as in our social life and social networking. Now we know that if we have to check any update from our friends, we do not make a call to him or her; instead we sit in front of the computer and log on to Facebook and check the daily notifications and their status update. This is the simple solution to interact with friends and socialize in the cyberspace.

In fact, the cyber space is the new meeting place for friends. The free social networks have played a significant role in enhancing this trend and the youth is now totally engrossed in using or I should say addicted to use these social networks on regular basis. As the growing trend of surfing on the internet attracted many people, it also attracted the businessmen and the marketers and they also took the advantage of the internet. The first step was taken as the launch of official and business existence and they created their websites for their business presentation. It certainly boosted their business and they sensed the further charm of boost up in their sales.

Gradually when the online search engines entered the market and online marketers realized the importance of those search engines like Yahoo, Google and MSN, they started perusing them and made every effort to dominate them so that their sales ratio might increase. They presented their business profile online through creating different web content on different websites like article directories and blogs. It all concluded to one point that ended up in growing and enriching business networking.

The latest phenomenon in spreading your business profile and building business networking comes through free social network. The inclusion of web 2.0 enables the common users an interactive member on many online websites and networks where they don’t need to have the expert knowledge of developing a webpage as they can do it easily on their own at free social network.

So it became very easy for the businesses to spread their business profile on the internet through the websites called social networks as is much cheaper than the cost of advertisement via newspapers, magazines commercial ads on TV. And it is also very much easy to handle because you do not have to engage many people from different companies; instead you gather people on your own platform and search and devise the strategies to enhance your business networking by social networking. The cost you will have to arrange would be of human resource and equipments with space while you will not have to spend on using the websites.

If you are not interested in arranging and managing such resources and want to do it on immediate basis, then outsourcing for social networking will be a time saving and hassle free way to achieve your target.

About the Author

Yadig is a Social Networking website. Create your local business networks, groups and profiles here. Write reviews to promote your business. Find here live reviews on bars, hotels, night clubs, restaurants and coffee shops (Cafeterias). Create profile and take advantage by our absolutely free business networking service.

28
Sep

Email Marketing ROI For Small Business

by admin in email marketing tips

Online Marketing, especially email marketing, will increase a Small Business’ bottom line more than by traditional means. Beginning a campaign is the first step towards freeing up company or organizational resources that may be under utilized by other types of marketing such as: direct mail campaigns, print, radio and television advertising. Even if resources are not being dedicated to these types of marketing, small and medium sized business owners and entrepreneurs will want to embark upon an email campaign – because it’s so cost effective and the Return on Investment is high if it is done properly.

Traditional Marketing Versus Email Marketing
Let’s face it: marketing of any type can be expensive. ROI is not always guaranteed and it can be hard to measure. For example, the traditional return on investment from direct mail and print advertising is 1-3%. Essentially, if a company invests $100,000 per year in one of these methods, the sales department can expect to bring in $1,000-3,000 per year. This is an enormous cost for marketing that is quickly becoming outmoded and outdated. Is it worth it?

The answer depends upon how much money company stakeholders want to spend in marketing. Today, many companies and organizations are interested in conserving resources and getting more mileage from their marketing investments.

By comparison, an investment in email marketing will yield far better results. The Direct Marketing Association just released an economic impact study on the ROI of email marketing, “Commercial email returned a whopping $43.62 for every dollar spent on it in 2009.” Statistically, Email marketing ROI is outperforming traditional types of marketing.

Segmented Email Marketing Campaigns Yield Better Results
A return on investment can be driven even higher with proper market segmentation and expansion of an email list. Targeted lists tend to bring in more ROI because customers and prospects are either familiar with the brand or are already searching to buy a specific product or service. Chances of closing sales on this type of prospect are much greater — and often involve a commitment of less time and money.

How an Email Campaign Can Help Search Engine Marketing
Email marketing campaigns have additional benefits to a company or organization’s bottom line. Targeted email campaigns can also increase website traffic. The purpose of email marketing is to either inspire a client or prospect to buy (or contact the sales department immediately), or to drive traffic through a website where an individual may become more familiar with the brand. Prospects and customers that visit a website via an email campaign are better informed about products, services and specials and are likely to become return visitors and loyal clients who want to build a relationship with the company or organization.

Three Steps to a Successful Email Marketing Campaign
There are many facets to beginning and continuing a professional email campaign that is effective. First, a company or organizational leader must select the right email service provider, because a large volume of emails cannot usually be sent via most email addresses without being ‘flagged.’ Some examples of email platforms include Vertical Response and Constant Contact. Second, a targeted email list must be compiled and converted into the proper format for the email service provider website or software. Third, and perhaps most importantly, the content for a monthly, bi-monthly or weekly email campaign must be in sync with other marketing strategies, and created and executed on a regular basis.

Online Marketing for Small Business Should Include an Email Campaign
If emails received from any company are to remain ‘in-box worthy’ then the information must be interesting and offer relevant information to the intended audience. Email marketing is similar to other online marketing methods because there must be a steady stream of generation of new, interesting content for it to be a success and generate real ROI. Without proper strategy and execution, an email campaign might just fall flat and not produce the results anticipated.

In the beginning of the Internet’s popularity, when email marketing was in its infancy, not much was known about the ROI of email campaigns. There was very little written about effective Email campaign methodology and measurement of ROI. Now, email marketing has become a type of science, with most Web analytics programs providing accurate measurement of results. Small businesses marketing online benefit greatly by hiring a consultant or expert in email marketing to formulate, execute, and measure the results of Email campaigns.

For more information about email marketing that converts visits to sales, visit http://www.conversionpipeline.com.

About the Author

Michael Delpierre has held leadership roles with Fortune 500 companies, and is a true entrepreneur at heart, having started three profitable small businesses before 35. He has an MBA in Global Management and is CEO of Conversion Pipeline. Delpierre is responsible for the vision, strategy and implementation for SEO and online marketing for small businesses. Visit http://www.conversionpipeline.com or email mdelpierre@conversionpipeline.com.

27
Sep

Internet Marketing for Dummies – All you need to know to make money online explained.

by admin in email marketing tips

Affiliate marketing program is one of the better known avenues to creating an online income.

Your receive income through commission when somebody else`s product is sold. In some scenarios, you not only receive a sales commission but you also gain from creating additional leads as well.

In simple words, this is all you need to know to launch off and succeed at making money on the internet being an Affiliate marketer.
Very little to no investment is necessary if you are in the beginning stages of your new career. However, it is always a good idea to purchase a high-grade course. One that explains what methods to use and what hazards to steer clear of.

For you as a beginner, affiliate marketing is a great place to start with. Simply because it’s an easy and low-cost process. As a general rule, people who are just beginning, have little to no extra cash at all to devote to this endeavor. This makes it an excellent place to begin.

The internet has an unlimited warehouse of products and an unending supply of services. These are available for promotion through affiliate marketing and most offer a substantial percentage as commission. Don’t let yourself trick you to believe that you have to be proficient on the computer. A couple of simple principles are the only thing you need achieve success.

As a beginner, it would be in your favor to register into an educational program. It will help you walk you through the stumbling blocks that may appear in front of you and will allow you to review the information at the speed of your choice. One additional advantage in affiliate marketing is that you are wont be required to deal with any customer service problems that may crop up. The organization that owns the sold item is responsible for dealing with whatever issues that may come. This leaves you with fewer things to be concerned of.

As soon as you become a part of an affiliate organization, you are given a link. This link takes the customer to their sales site that is identified as specifically yours. As this link is advertised and promoted and customers visit the site and make a purchase, you receive your sales commission.

So clearly, affiliate marketing is a foolproof method to begin in the marketing arena. It is also a fantastic method to create profits quickly and safely. In a nutshell, it is your responsibility to direct customers to the page links.

The most effective method to achieve this is with a small advertisement on a blog or your site giving them all the ways the product will be beneficial to them. If till now you don’t have a site or are unfamiliar with creating one, there are numerous accessible blogs that charge little or nothing to use.

If this is a product you identify with, your promotion simply needs to include the pros and cons of the product. Including a little negative feedback is a good method of creating a trusting bond between you and the client. If a genuine method of generating a good primary or secondary income is what you are looking out for, affiliate marketing is worth looking in to. You can’t lose a thing.

About the Author

Grab your copy of the free 54 pages href=”http://instantkickstart.com/freereport/”>Viral Traffic Guide and Learn How to Get 377,033 Targeted Visitors on Your Website Absolutely Free!

26
Sep

Email Encryption Going Viral

by admin in email marketing tips

Individuals and businesses often use email to send passwords, financial data, and other sensitive information without understanding all the risks. In general, email messages are transmitted in plain text over the internet without any form of encryption. Several states, including California and Massachusetts, have passed their own legislation requiring email encryption. The Federal government’s Health Insurance Portability and Accountability Act (HIPAA) mandates that healthcare providers utilize encryption technology. Financial services firms also face regulation under the Sarbanes-Oxley Act (SOX). Imagine what would happen to your business if sensitive client information, credit card numbers or even health records contained in an email were intercepted.

Brokerage firms use email encryption for transmitting trade confirmations. Anytime a person places a buy or sell order, it is a requirement for brokerage firms to send a trade confirmation. These are typically sent thru postal mail, however, this process can take days, is an expensive process and contain sensitive information that could get lost or even intercepted. Through email encryption, brokerage firms can securely deliver the confirmations electronically.

The banking community also use email encryption to replace traditional methods of communicating such as postal mail, fax, overnight couriers and unsecured email. Sensitive information such as details on bank operations, customers name and account numbers are now encrypted and delivered securely internally, with customers. Even Facebook and Twitter recently began offering encrypted sessions. Once in your account settings, find the option that says “Always use https”.

For travel or even personal use, you should also think about email encryption when using a free public Wi-Fi connection. Whether using your laptop, tablet or even your Smartphone, sensitive information needs to be protected. If you use a locally installed email program such as Outlook, you can protect your email messages by downloading a free Secure Add-In for Microsoft Outlook that will allow you to send and receive encrypted emails. There are also other email encryption services that allow you to send encrypted emails for free without downloading software or the use of encryption keys and works on any email client or web enabled device

More and more sites are recognizing the importance of email encryption, especially as users continue to voice their privacy concerns. With the existing legislation in several states, presumably more states will follow, and the potential cost of intercepted data, it is important for businesses and individuals to protect confidential information by sending secure emails. Surprisingly, many businesses still do not have this technology in place. All it takes is just one data breach – keep this from happening with email encryption.

About the Author

Than Nguyen is an Internet consultant specializing in Internet Technology and helping businesses implement strategies and tools to increase productivity and profitability. Send secure encrypted emails for free.

25
Sep

How to utilise autoresponders to full effect

by admin in email marketing tips

It’s really quite easy to underestimate the impact that a good autoresponder campaign can have on your bottom line revenue. Autoresponders are essentially customised automated mailings that are sent out based on a pre-defined sequence. For example, you may decide to send out an e-mail to every new member who has just subscribed to your list and this e-mail could include access to a free E-Book and further information about your website e.g. recent posts or other ways to integrate with your site. E-Mail autoresponders are a fantastic way to generate more revenue for your website because they revolve around pushing your products to people who have already expressed some form on interest in the services you have to offer – this is where e-mail marketing differs significantly from standard traffic channels or promotional methods, you are essentially promoting your products to the most targeted audience you can conceivably promote to.

The first thing you need to do when setting up autoresponder campaigns is to focus on segmenting your audience as much as is humanly possible. Most e-mail marketing software solutions will include varying levels of configuration when it comes to segmenting your list into clearly defined categories or audiences. This is obviously important because it begins to make your campaigns that bit more targeted. For example, you could target people in your list who are also members of your website, or that have previously left a comment on your blog.

Another important step when creating an autoresponder campaign is to tailor the autoresponders for each particular segment. For example, you may have created a segment in your campaign for people who have just signed up to your email list. This segment should provide a carefully structured series of emails all of which can be scheduled to be sent in sequential order from the moment the user signs up to your list. You may decide to welcome each new subscriber with a customised welcome e-mail, this could then be followed up with a list of your most popular posts and maybe some prize tips based around your knowledge of your industry.

Find more information on AWeber only at AWeber Review, and discover some great tips to give your email marketing campaigns a quick boost.

About the Author

Mark Jang is a renowned author on E-Mail marketing.

24
Sep

How to level the playing field with larger competitors online

by admin in email marketing tips

When you start looking for a designer of web design programs, one of the biggest concerns is going to spend all that money on a website and then not be able to get their clients to find domain due to its major competitors in search engines.

It is true that large competitors may have more money to an SEO budget, and can plow a lot of money on advertising. However, the good thing about Internet is that you can level the playing field by using simple techniques.

Local Search

Despite their larger competitors, may dominate the search engines for generic keywords, which can not be so hot in local keywords. This means that if you are a beauty salon based in London, you can begin to focus on optimizing your site for “beauty salon in London” the key word and its variants, and will face less competition from its competitors large.

At the same time, you can start taking advantage of Google Places. This is Google’s free directory that provides local search results above organic results. It can be a lot faster to classify sites using Google SEO standard, so you should focus on the launch of a profile and optimize it by focusing on getting criticism through the web, and thus even can get over its major competitors.

Longtail keywords

Once you have found a package designer, web design and have your website up and running, you may want to start focusing on SEO for using longtail keywords. In a similar idea to the search, their larger competitors can rank well for generic keywords but not for long tail keywords, meaning that they can win here.

These keywords are composed of a series of words rather than just one or two. They have less searches made on them, but are easier to categorize in a short space of time. Moreover, because they are more specific are often used by people who are looking for something in particular, which means they are more likely to become a customer. They focus on a number of longtail keywords and you can really get ahead of even the most dominant competitors.

PPC

With PPC, you do not have to spend huge sums of money to get the best results. It is not simply a case of paying the company that has the best position. Cost comes into it, but there are also many other factors such as the relevance of the ads, how they are organized into groups of keywords, the relevance of the landing page and other factors. With PPC ads, if you hire a company that knows what he is doing, then they can appear on the same points that his biggest competition for the same keyword searches.

Its main competitors Beat

The beauty of the Internet is, and that is simple and affordable way to create a presence on the web using web design packages, you can take over your competition right from the start, no matter how dominant they may seem. SEO and PPC are great ways to target hot prospects, and the use of the above techniques can level the playing field, even if they face stiff competition.

About the Author

View more cheap and affordable SEO packages on our site seocompanychandigarh.

23
Sep

Order Processing Companies and Their Valuable Services

by admin in email marketing tips

Ecommerce solutions for different businesses help in increasing sales thorough internet and in gaining a strong web presence. Companies offering these solutions focus towards digital search markets and strive to achieve constant growing return on clients’ investment.

Blending branding and marketing efforts, various companies offer promotional strategies and services for small, medium as well as large business enterprises. The small business e commerce solutions help in catering to the customers with latest marketing initiatives. Several companies offering these valuable services utilize strategic campaign production and execution methods and meet customers requirement round the clock. Advantageous for lucrative business deals, such ecommerce solutions reduce operational costs and allow flexible business transactions. It accelerates effective online marketing and boosts the business profits.
Order processing companies remain instrumental in executing orders quickly and efficiently. They undertake account management and order tracking that are suitable for B2B and B2C business operations. Offering all the essential information for informed purchase and order decisions they facilitate automated purchasing and ordering. Besides they also streamline the activities of customers. The purchase orders are created by them on the basis of business specific requirements. These companies adopt strategic research methodology in studying the market trends.

Magento ecommerce development adds value to online shops and online stores. Besides developing effective e-commerce web stores, these facilitate mass import and export of product and customer data. Such ecommerce development programs facilitate in designing and developing attractive web stores with filterable navigation, easy replication features, image zooming, multiple image display, watermarking features etc. Offering fifteen different report screens, magento provides a detailed statistics about a particular website and its pages.

Offering a convenient and quick method for exchanging products and services all across the globe, ecommerce has revolutionized the concept of marketing. E-commerce’s global growth curve reflects its bigger share of the market with a winning edge over the service providers and traditional retailers.

About the Author

For more information about Order processing companies and Magento ecommerce development.. Please visit our website: http://www.purplecommerce.com/

22
Sep

Return on Investment- Methods to Improve It

by admin in email marketing tips

If you want to improve the return on investment for your firm then here are certain tricks to do it.Testing Landing Pages- The landing pages which visitors come across should not only be beautiful but also informative and interesting. It is important that the message you desire giving is plainly explained to help people understand it better. Given that your conversion rates have suffered in the recent times then it is an indicator that there needs to be done some modification in your pages and then analyze the changes that it may bring upon with time. As per a survey conducted, it was observed the businesses which made alterations in landing pages or modified them, achieved improved conversion volumes.

Link Online Marketing Efforts- It would be better to link your on and offline marketing efforts. You could use a simple direct mail piece like postcard in order to drive the traffic to your website or page. Using one’s own mailing list is far more effective in comparison to buying lists. You could let the direct mail piece do all of the work and entice recipients towards your offers. This as well is known as email marketing.

Personalized URLs- In order to drive traffic to your landing page it would be better to use personalized URL whilst sending either postcard or any promotional email to various receivers. Many studies have shown that this helps in boosting conversion rates by no less than 20%. The simple reason behind this procedure working is that people find it comfortable to see customized URL.

Social Media- This is possibly one of the most powerful marketing tools. It is an efficient and affordable method of communicating messages to prospective audience which also opens up more interactive approach of communication with many more people who could turn into customers. Public conversations could drastically help you improve the scenario and also is one of the fastest ways of receiving response from clients and general populace.

Pay-per Clicks- Low cost and efficient! This is what it is all about. Running two ads at the same time is a fun way of evaluation and then changing one of them to see effects on conversion rates could help at a great level.

About the Author

Myself Maxina Blake webmaster of emailsmartz.com providing email marketing software, mail generator and email generator for better online promotion.