Your email marketing campaign needs to react to the different stages of the lifecycle a customer takes when interacting with your organisation. By understanding the various stages of the lifecycle you can more easily identify the actions you need to take to have an effective relationship with your customer base.
Initially you have a number of prospective buyers who through your marketing activities you convert into customers. At this stage it is important to acknowledge your new customer with a welcome message to thank them for their custom. Unbelievably up to 60% of companies fail to take this very important step to begin cementing a relationship with their customers. Another survey revealed that a surprising 25% of shoppers who had abandoned their shopping carts subsequently made a purchase when contacted by follow up emails. This market research clearly shows how simple steps which all companies could take in communicating with their prospects and customers can lead to significantly better relationships and sales opportunities.
During your email marketing campaigns you will turn many prospects into customers and these are the first two stages of the customer life cycle. After you have gained a customer it is important to react to that customers preferences so as to maintain a relationship. Sending out emails which complement previous purchases and that show you understand the customers tastes and needs is more likely to create repeat business. This policy of marketing according to previous customer purchases can lead to both cross sell and up sell opportunities.
Customers stop interacting with your organisation for a myriad of reasons. However, as previously mentioned this should not lead to a reaction on your part of mutual disengagement as well. If someone has previously bought from you but is currently not planning any further purchases you should still communicate on a regular basis to ensure that you eventually achieve additional sales at some future point.
By having a email marketing strategy which maintains an active relationship with the customer at all stages of the life cycle will ensure that you achieve maximum return from your efforts. Using web analytics you can send emails out to customers who have browsed specific items without purchasing or have gone as far as creating a shopping cart and have not completed a purchase. There can be many reasons why a purchase is not carried through. There may be distractions, problems with credit cards and many other reasons why the transaction was not completed. By having a strategy of contacting these customers via email you increase the possibility of a sale . By including the items they planned to purchase with some further incentive to purchase also increases the possibility of a successful transaction.
About the Author
Interested in anything to do with internet marketing and computer technology. More information at Reliable auto responder software.
If you have already entered the world of email marketing you likely already realize the potential this type of marketing has to offer. However, you also likely realize it is not reasonable to expect your business to thrive if email marketing is the only marketing strategy you choose to utilize. This is not unusual as most businesses do not typically have a great deal of success unless they make the decision to incorporate more than one type of marketing into their overall marketing strategy. This article will examine a few other types of Internet marketing which may be used in conjunction with email marketing.
Email marketing in itself can be multi faceted. It may include sending out mass emails, distributing e-newsletters and even offering correspondence courses via email. Implementing only one of these email marketing strategies may resulting a small increase in either website traffic or sales but implementing more than one strategy at a time can create a more pronounced effect.
Similarly it is definitely worthwhile to incorporate other types of Internet marketing into promoting your business online if you are not already doing so. This can help you to enjoy a greater degree of success if you apply the strategies correctly. Some of the other types of marketing strategies you may wish to employ include placing banner ads, participating in industry related message boards and starting an affiliate program.
Of the other types of Internet marketing available, placing banner ads may be the most expensive option. In many cases your business will have to pay another website for the privilege of placing your banner ad on their website. Choosing a website which sells products which complement, without competing, for your business is worthwhile. However, there are some free options for banner ads including exchanges. However, you may be required to place more than one banner ad on your website for each time your banner ad appears on another lineup. Additionally, with this type of agreement you may not be able to control the type of website which displays your banner ad. For this reason it is worthwhile to pay for ad space so you can have more control over where your banner ads are displayed.
Participating in industry related forums can be another way to promote your business online. Message boards are online meeting places where individuals who share an interest can get together to discuss their interests as well as pertinent issues. They can also ask and answer questions. Most message boards allow users to place a link to their website in their signature line. If you regularly participate on an industry related message board and include a signature line with a link to your website you can reach a high concentration of members of your target audience. When using message boards to promote your business it is important to follow all message board guidelines and to avoid techniques which may be deemed as spam such as posting your link when it is not appropriate.
Affiliate marketing programs are another type of online marketing which can be used in conjunction with email marketing. Affiliate marketing involves allowing website owners to place advertisements for your business on their website. These website owners are known as affiliates. Each time one of their advertisements causes an Internet user to click through the advertisement or purchase an item the affiliate is compensated. This compensation schedule makes affiliate marketing incredibly cost effective. Essentially you do not pay your affiliates unless the advertising generates a specific reaction form Internet users such as making a purchase or generating website traffic. The amount of compensation should be determined beforehand and may be based on a flat fee or a percentage of the sale. Business owners have to embed code into the affiliate ads to determine which ads are generating profit or traffic so they know which affiliates to compensate but this information is also useful for determining which advertisements are most effective. This information can be used to fine tune the marketing effort.
About the Author
When looking at how to make money on the internet, there are many sites and opportunities for consideration. You can take surveys and get paid money or save points to use as cash at other popular sites. These are very reputable companies and pay well. There are many survey sites out there to choose from as well.
If you are a writer or do computer programming, spreadsheets, data entry, blogging, or other types of computer work, there are many freelancer sites. There are lots of jobs posted every day. If you set up a profile and mark what types of jobs you would like to do you get emails every day. You bid on a project and the owner responds with an answer. A good way to make money on the internet.
If you like to write poetry or essays there are many web pages that have contests. You can go in to a search engine and type in essay contest and get results. Some do require an entrance fee.
For photographers, there are many sites offering the chance to submit photos and make a profit. Most of the photos have to be submitted first to check for quality and content. Putting your photo work out on the internet will give more people the chance to see your work.
Here is another way to make money on the internet, through your own creativity. There are many sites that allow you to post your own photos or other graphic works put to be sold. If you have your own webpage, many also offer the ability to add a moving store front ticker with your products on it. When someone wants one of the items they can click on the ticker and it directs them to your page on the host’s website.
Have a book that you want to get published but do not want to go through the hassle of sending it to multiple publishers? The net can be used here too, and with a little keyword research and additional work you can publish your work on your own. A great thing about such companies is that they publish books as they are ordered, making it better on the environment and not storing it in some warehouse.
A small fee will be taken per book, with no mandatory upfront fees, unless you want to get your titles for less and get a bigger royalty. You can choose to expanded distribution channels too, which helps online companies and bookstores find your book, movie or music. You do however have to pay for your copyright through the Library of Congress.
There are just a few ways on how to make money on the internet. You can work from home to make a little extra money to help pay off the bills. Do it in the comfort of home and set your own hours. Figure out your skills and search for what you would like to do. It can even be a learning experience and, with so many new initiatives coming online all the time, there really is a wealth of opportunity.
About the Author
Stephen has been committed to help others make money on the internet for over 7 years now. One thing that Stephen suggests is that proper keyword research is the starting point of making money on the internet, and has made this free 15 minute video available for you to learn how to do keyword research.
As an email marketer, we have a list of subscribers that we sent our emails to.
However are your emails being read by your subscribers?
If your emails are not read by your subscribers, then you cannot convert them into customers.
If you can increase your email open rate, then you will see an increase of your sales results.
There are several ways you can improve your email open rates.
1.Create attention headlines
You must remember that your subscribers receive a lot of emails everyday.
Therefore they will make a decision whether to open or delete your emails.
In order for them to open your email, you must have a headline that capture their attention.
2.Create quality content
If you want your subscribers to open your emails, then you will need to create quality or valuable content in your emails.
Subscribers that find your emails informative will definitely open your subsequent emails as they are anxious to read on what else are in store for them.
3.Timing of your emails
You will need to do research on your market, the timing of the open rates of your emails.
Different markets have different timing of the open rates of their emails.
Some readers will not open their emails on Monday as they consider it as a busy day after the weekend.
There are also some readers that will not open their emails on Friday as they are busy getting their work done in order to rush for their weekend holiday.
4.Relationship with subscribers
Your relationship with your subscribers will also determine the open rate of your emails.
If you have a good relationship with your subscribers, then your emails open rates will be much higher.
To build a good relationship with your subscribers, you will need to give frequent emails and quality content to your subscribers.
The main reason for frequent emails with your subscribers is to ensure that your subscribers do not forget you.
5.Offer freebies to your subscribers
Offering free products to your subscribers occasionally is one method that you can use to get your subscribers to open your emails.
It will also build a good relationship and trust between you and your subscribers.
6.Be more personal with your subscribers
When you are more personal with your subscribers, they would be more likely to open your emails.
One of the easy way to do this, is to use an autoresponder.
An autoresponder will allow you to insert their names into your subject line.
Thus this would appear a more personal email from you to your subscribers.
About the Author
Valerie Chong is a full time internet marketer who can help you achieve more traffic and sales conversion in your business .Click now to her websites http://www.internetmoneyforever.com to get a free ebook which contains dozens of tested and proven strategies that she used in her business. Valerie will also update you with further articles and tips on internet marketing.
How much marketing material do you save?
Any company who has been in business for enough years has probably gone through quite a few poster printing and marketing pushes go to http://www.website-conversion-mastery.com Some companies are coming up with new ones every quarter, if not every month, and this leads to ample material to deal with, but how much of it are you actually saving?
Often companies just throw aside their previous marketing pushes as soon as the next one has started. They aren’t thinking at all about how they can use this marketing material in the future, or what they can learn from it.
You need to be keeping track of all of your old marketing material no matter what kind it is. Don’t throw away anything, and always keep tabs on what worked and what needed to be improved.
Consider when you plan to do a poster campaign making sure to keep a copy of the finished poster along with the poster templates that you used to make them. For help visit http://www.dropshipping-made-easy.com. These days you can do this very easily by having a back up file that contains all of the important information.
Set up a system where before each campaign goes live you take a file for all of the various things you’re creating and you put them away for future reference. It might be years before you even look back on it, but you will have access to it if you need it, and some of this stuff might come in handy again.
Think about it: have you ever been pressed to come up with something different from what you’re currently doing? You want to design a good brochure or create that perfect poster but you just can’t think of what to do?
You might be able to pull up a file from years ago, take the poster templates, and use them again as the basis for a new marketing push. This works very well with templates because they are made to be altered and added to. You have the groundwork already finished for you and all you have to do is add in a few changes.
This also helps you gain a little more certainty that certain types of marketing material are going to be successful, something you can’t boast as much when it comes to stuff you’ve never used before. Previous marketing success stories allow you to judge what was good about your material, and take that information to improve your next marketing push.
Never throw away something you can potentially put to good use down the line. It doesn’t take very long at all to get back up copies of most of this material, and you never really know when you’re going to be in a situation where it will come in handy.
About the Author
It happens all the time, you begin building a list, you get an initial flurry of activity, people begin signing up and you even start generating revenue – then nothing. People stop signing up, people are no longer interested and you’re wondering why you’re expending so much time and energy building, promoting and cultivating your e-mail list. First off, you’re not alone, many people experience the same problem and it’s always likely that there will be a flurry of activity around your list when it’s first launched. Luckily, there are a few things you can do to maintain the momentum and ensure people keep signing up on a regular basis.
The first thing you need to do is consider the value you in your proposition. What service or product are you using to entice people to sign-up to your list? Have you considered re-evaluating your proposition or is it enticing as it is? Many people initially offer advice for free in return for their user’s email addresses; this is a great tactic to get people to gin up to your list. Once the user signs up the webmaster simply e-mails them with a free e-book – after all, who isn’t interested in a free lunch?
Another thing you need to think about is your main conversion points. Is your e-mail list a focal point on your website? Is it prominently positioned and one of the first things a user is likely to be drawn to when they first look at your website? It’s important to make sure that your list sign up form really stands out and it should grab people’s attention with prominent calls to action like “buy”, “get” or “try”. Your sign-up form should also be placed on every page on your website. This will create a bit of continuity and offers you multiple opportunities to persuade the user into giving up their e-mail address.
About the Author
Mark Jang is a renowned author on E-Mail marketing.
As a casual and formal women’s apparel store catering to the 20 – 30 age group you are known for offering an exclusive range with great customer service in your area. Having started out as
a way to make a career out of a hobby, most of your current clients are friends and family who are aware of and like your designs.
You want to expand but also retain your special boutique offer of exclusive ranges with great service. This strategy shows how to not only grow your business but also grow your reputation for great customer service!
Identify who is your customer?
Now it’s time for you to expand your customer base by marketing your line to college students and office goers within a predefined radius around your store.
What is the best thing I can do for that customer?
Remove the monotony from fashion; provide a personal service that “matches” your exclusive range of affordable designs with the customer.
How are you going to do it?
You are going to create the GlamFam club of your customers. Members of the club will be segmented into categories based on their fashion choices (e.g. Student casual, office smart, office casual, etc), their age group and sizes (regular, large, extra large). Then you can send specific emails to each category that are relevant, welcomed, will be opened and acted upon!
Send an email to your existing customers or invite customers when they come into your shop to join the GlamFam Club and complete the questionnaire. Provide an incentive such as an entry into a monthly draw for those who do so.
Send a direct mail to colleges and offices nearby with the same incentive when they register online as a GlamFam member. To each category send customized offers, fashion tips and walk-in deals that specifically suit those members. You can also tie-up with related industries such as make-up artists or hairdressers in order to cross-promote your brand. For instance, a purchase at your store entitles them to special discount at the salon and vice versa. In addition, cash in on positive word of mouth by offering referral discounts from current customers who bring in new clients.
Don’t forget to say Thank You.
Every new member on the database receives a thank you email. Also include a link to a survey where every registration receives a discount on their next purchase at your store.
Suggested survey questions:
How did they hear about your store?
What are their fashion choices – e.g. student casual, office smart, office casual etc?
What size do they typically wear – regular, large, extra large?
What age group they belong to?
Birthdays, anniversaries and other times of the year when they typically spend on clothes.
When to communicate with your members?
Become the “expert” – Send out e-newsletters to the GlamFam member database with tips on the latest trends in fashion as well as topics of general interest such as wardrobe management,
personal shopping, color coordinating your clothes etc. Also use this space to showcase your latest designs and offer a “print and bring” special deal coupon to convert more database members in to walk-in customers and buyers.
Email exclusive offers one week prior to a special occasion like birthdays or anniversaries, when customers are likely to buy new clothes for themselves.
Send out notices on sales, new stock, run out deals etc.
Create a gift card for members to purchase and give as a gift.
Identify slow times of the year and create special events or deals that are exclusive to your members and will stimulate sales.
How do you measure success?
Conduct 6 monthly surveys of all GlamFam members to assess their level of satisfaction with key criteria like pricing, design range, suitability, etc of your apparel. Incentivize survey completion with a special deal voucher redeemable on a subsequent purchase. In terms of measuring bottom line and turnover growths, compare revenues and customer numbers across like periods over a couple of years to get a feel of where your business is going.
Build Build Build! Continue to build you members by sending regular direct mails to your target market.
About the Author
Scott Bradley is a successful business man in a wide variety of internet services. His organization Echo Digital, provides affordable services to small to medium business to assist them to grow their business. Affordable Web Design, Web Hosting and Internet Marketing
Mail forwarding services allow you to have a United Kingdom based street address for accepting mails. These services then provide you with a means to request those items be shipped to you. Depending on the weight, size and your expected delivery time, your mail will determine how much it costs you. Some mail forwarding services let you control what gets sent and others just send it all. These services normally come with a setup fee, an annual or monthly fee and other related shipping fees. Understanding what you get for these fees can make the difference in which service you choose. Always compare services and prices before you make you final decision on what company you choose.
Keep in mind that no matter who you use, you still have to take care of any customs, taxes, or tariffs and each country has restrictions on what items can be shipped to you. Always ask what services are included and what services are not included. That is highly essential.
When making the selection first look at their basic services and rates. Then make a comparison on the cost to receive a package on a monthly basis to various countries. Also, look at the extra goodies that might help you choose the right service for your needs. The rates differ from one country to another so it’s best to review each site and look for the rate for your country.
Most international mail forwarding service providers are basically there to handle your mail when you are outside the country. For some, a deposit is a must while others do not require such. Many of these service providers offer extra services. So, it pays to do your homework by scouting around and ask questions before making a commitment. Although, one may be cheaper that does not mean its the best one for you.
About the Author
1. Spam Filters? Avoid!
The numerous large Internet service providers now use meticulous spam protection mechanisms to catch unsolicited email right before it reaches their customer’s inboxes. These spam filters generally “rank” each email received by a number of criteria, and, if that particular email rates above a certain level (such as 10 spam points), then it is automatically flagged as ‘spam’ and even ‘deleted’.
To ensure that your emails don’t get spammed and deleted before even getting to your subscribers – steer clear of using such words as ‘Free’, ‘$$$’, ‘Save’, ‘Discount’, etc., in both the subject area and the in the email body.
2. Make easier subscription and un-subscription options:
On a website, invite users to enter their emails for future discounts or promotions. Remind them you will not sell their information. Update on events, or newest on-goings. Give them an interesting incentive to subscribe to your site.
Want a bigger mailing list? Then here is what to do: go for a double opt-in process, and a quick way to unsubscribe and you will have people liking you. In certain countries, it’s in fact enforced by law that every email must have an unsubscribing link in it. The unsubscribe link can easily help the users in un-subscription.
2. Increasing Click-Thru Rates
Web pages and emails both can contain loads of text and graphics. At times, this makes it difficult to get your subscribers to perform a certain task, for example, clicking on a link to see your special offers.
Various research papers have revealed that a greater part of Internet users prefer reading text in plain, bold, blue text link (for e.g., such as this) compared to a banner or button. Therefore, whenever you include links in your emails, make sure you have them in bold, blue and underlined. This way more subscribers click through.
3. The Power of Personalization
Email addressed to your name has stronger an effect than an ordinary mail addressed to all. Judge yourself. What would you prefer: Hi, YOU!” or “Hi JOHN”? Definitely, the latter attracts more, since it has an element of personalization in it.
The power of personalization should be adopted while sending emails. Indeed, addressing your email with “Hi [subscriber name]” instead of lackluster way all use with “Hi there”, you can effortlessly increase your readership and click-thru rates by up to 800%. Is it so? Ofcourse, since this way your subscribers feel a connection with you, as you have developed a closer relationship by addressing them by their first name.
4. Use the subject area properly.
Write a nice attractive subject for your email. This way it separates opened messages from trashed ones. For instance if you run a news site, only eye-catching headlines gather interest: “Google vs. Bing: the Google battle.”
If you are marketing your product, then write a subject which reveals news about discounts: “Stay sunny for spring with half off on floral handbags.”
5. Keep away from abbreviations, slang and hyperbole:
Phrases such as “Become a billionaire overnight!” and “Showers of $$$ – no more a dream” are sound too tawdry. It is a good practice to study your own spam first to see how your words and phrases sound to yourself. This way you can be a better judge of yourself and improve on writing a more convincing and catchy, not tacky, phrases.
6. Play down imagery.
Emails with graphics which take longer to load are an absolute no-no! In fact, some people even configure their settings to ‘don’t display images’ in their email. Better to use images with a smaller size, if really needed that is.
7. Labeling helps!
When you Label the images your email, people interested in viewing images can easily identify what the image is about.
8. Be sure to mention a call-to-action:
Be clear while constructing an email and mention your readers what you want them to do. Whether it is ‘Buy now’, ‘click here for details’, ‘Visit our website for more updates’, be sure to make your readers know what to do next. Don’t leave an element of no choice for them, otherwise they would simple close the email and report it spam, in case of future alerts from you. You ambiguity will leave them with no option then to do this.
9. Reveal Contact details:
Always remember to reveal your contact details, in case a reader wants to contact you in future. Thus, make an email signature which reveals your contacting details clearly.
10. Pass up purchased lists of emails:
It doesn’t put a good impression, really. You never know that those people already receive plenty of unwanted messages from marketers who bought their names. This way, you are more likely to produce conversions from people who want to hear from you.
You follow these simple tips and you are sure to win millions of subscribers on daily basis.
About the Author
John Frey is an author of a number of online business development articles. He has been working for a highly reputed Software Solution Provider, Elevation New Media, for over decade now. For more information, visit:
Most of us have come across some spare time while at work. Maybe you are doing research for your current essay assignment. Perhaps you were just bored and decided to check the latest news articles on your favorite site. As you log in to one site, one easily becomes two, the two becomes five. An hour later, you become stuck planing your Farmville harvest times so that everything will be ready by the time you get back to your computer!
So many websites grab our attention. How do you keep up with them? I used to download toolbars for my browsers and bookmark a bunch of links. I discovered a new website that takes over for many of these methods. I found that People String has top of the line programming in their site. And with a free signup, what is there to lose? They can keep track of all your bookmarks, so you can never become cyber-lost while traveling in the real-world.
If you use social networks, People String can ‘talk’ to some of them for you. Update your status on People String, and they will also update your Facebook and Twitter if you use those websites. If you have MySpace also, Twitter can update your MySpace status! We have just reduced the number of daily sites visited by 3.
Here is a question for you, Do you have an email account? A better question might be, How many email accounts do you have? Personally, I have my Yahoo, Gmail, Hotmail, and university email to check everyday. People String can also ‘talk’ to your different email websites! Once setup, it will connect you to Yahoo Mail, Gmail, MSN, and AOL. Check ALL of your email in under 30 seconds… without leaving your new homepage. Now, our daily sites have reduced by a total of 8.
Having this all in one place almost makes you feel like you accomplished something. Eight websites that you would not have to directly visit, find in your bookmarks, or type the link. I can check mine in 1 minute, 14 seconds. How long would it take you to check all of your bookmarks, social sites, and all of your email sites? This is time saved! The most valuable thing we have is our own time. Once lost, we will never get it back; it is gone forever. Where do you want to spend it?
People String is new and fast growing. Its much better than my iGoogle page and more features are always being added. Check out http://www.theworldscoolesthompage.com/ to really get an idea of what I am talking about here.
About the Author
I am a university student studying to become a school counselor. I enjoy writing in my off time (which there does not seem to be much of). I volunteer for work with children in child enrichment programs, and conduct research on adult involvements in children’s play.