Google 360 Street View

For the good of mankind Google need to let the rest of us know exactly what they do to come up with such fantastic and innovative ideas. For now I will have to be content with the constant stream of material they provide me with for these articles. The most recent offering that has me climbing the walls in excitement being “Google Street View”.
I can practically imagine the meeting in which an employee stood up and proclaimed “let’s drive specially modified cars down every street in the entire world and create a three dimensional virtual representation that anybody can then browse at home for free”. In any other company you would undoubtedly be ridiculed but at Google this idea was taken on board and followed through so over a period of two years practically every major city in the developed world has been captured.
By now most computer users will have used Google Maps which has a birds-eye view of almost every square-inch of the planet. “Street View” enhances this is giving you a street level 360 view of your chosen location so can take a look around as if you were actually there.
This world was created by the vehicles photographing their surroundings at 30 to 60 foot intervals along each piece of road they are driving on, the result allows you to view the world 360 degrees horizontally and 270 degrees vertically. Additional freedom to explore is given by simply clicking the direction in which you wish to move down the street or even take a corner when you reach a junction.
The UK maps only came online very recently so the coverage is fairly limited, there isn’t any coverage of my local area in the South West. Cities added in the United Kingdom currently include London, Oxford, Cambridge, Nottingham, Derby, Sheffield, Leeds, Manchester, Bradford, Scunthorpe, Bristol, Norwich, Newcastle-upon-Tyne, Birmingham, Coventry, Liverpool, Southampton, Belfast, Cardiff, Swansea, Glasgow, Edinburgh, Dundee and Aberdeen.
Number plates and faces have been removed to give users the opportunity to remove any views that are deemed inappropriate, however ‘Street View’ has given the campaigners involved with the ever present privacy debate yet more ammunition. The watchdog organisation “Privacy International” based here in the UK has issued a formal complaint to the ICO (Information Commissioner’s Office) requesting the service be switched off pending a full investigation. These concerns have been sparked by 200 complaints by the pubic who believe their likeness is verifiable despite the facial recognition software blurring their faces.
It seems odd to me that these two hundred individuals didn’t simply click the ‘report an image’ button to have their image removed permanently but instead choose to locate the address for Privacy International to compose a strongly worded letter of protest. For the sake of the other 60,954,800 people in the UK who haven’t felt the need to complain I hope that the service remains online as provided the privacy of the individual continues to be respected via face blurring and manual image removal tools I don’t see there being any real cause for concern.
To get started simply visit http://maps.google.com or alternative the feature is also accessible directly from the fantastic Google Earth which can be downloaded for free from http://earth.google.com
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