‘email marketing tips’ Category Archives

23
Apr

101 Design Blog

by admin in email marketing tips

Everyone knows that when it comes to a blog, it is jut a type of journal that consist of many types of news and information, posts, articles, stories, design info, opinions regarding certain subjects that are posted either for commercial reasons or for personal purposes. It really doesn’t matter what subject you are looking forward to discuss and read about, there is most certainly a blog out there that has already covered this subject.
When it comes to the design of the blog and particularly to the Web Templates Pack, then one must be really careful with the Web Templates Pack as the Web Templates Pack will attract users a lot through their visual appeal.
In fact, when it comes to a Design Blog, then things must really look good as in fact, you will try to promote your business through it and you really want thing to be very good in the end, with it. If you want to make it look good, then you can successfully use ElegantThemes or a WordPress Theme which will have a positive impact on the viewers. ElegantThemes and WordPress Theme are very common in designing blogs nowadays, for ElegantThemes and a WordPress Theme provide very good results.
Thus, if you have never been in for what a blog really is and it is the first time that you encounter the term and use it, then you should know a few things before delving into one’s content. There are many types of blogs out there as they all have different content posted in them, thus:
You will be able to find video blogs where any content that will be provided to you will be in a certain video format. If you are here, you are definitely looking for some advice or some instructions regarding certain things. This type of blog has gotten a lot of attention lately from the media and there are big companies out there that have invested a lot of money into such blogs to have their products and services promoted through them.
Photo blogs are blogs in which you will be able to find a lot of info regarding photography and of course many photos. Many professionals in the industry are using them, because they are just too easy to edit and add content to, which makes things very flexible for such people.
And also, there are the regular blogs in which people write, and these are mostly filled with written content and their design is simple. People can have a blog built using Flash Site Templates, CSS template stylishportfolio and many other tools. Flash Site Templates, CSS template stylishportfolio are very much used nowadays, because Flash Site Templates, CSS template stylishportfolio provide excellent end results. If you want to Design Blog make sure you know how to do it.

About the Author

101 Design Blog. Web Templates Pack,
CSS templatestylishportfolio
, Flash Site Templates, ElegantThemes WordPress Theme

22
Apr

Forms: The next level in e-mail communication!

by admin in email marketing tips

Everyone knows that communication is an essential part when you
want to make profit online. It sometimes takes up to 10
follow-ups through e-mail to actually make a sale from your
site, since the visitor has the choice between many similar
products or services. I’ve seen people provide a link to their
e-mail address and wait for the questions to roll in. Are you
doing the same? Then consider changing that rapidly. Why? There
are 8 reasons why you should switch to Forms right now:

1. The Forms are easier to fill out for your visitor
2. The visitor can ask his questions more targeted sine Forms
limit the questions he can ask
3. You can answer the questions more quickly because the
questions are more specific and structured
4. Forms allow you to track what questions are asked more often
than others because Form-inquiries can be archived more
easily in databases than plain e-mails
5. Thanks to Forms you can have different types of inquiries
sent to different e-mail addresses all on one Form. This
allows you to assign each question to a certain category and
respond accordingly
6. Forms can build the Subscriber-base of your
products-announcement newsletter. How? Have you ever seen
those “Yes, I want to receive product updates” questions
inside Forms?
7. Because Forms require the user to be specific, in some cases
you can answer the questions, point to FAQs or simply notify
that you’ll be answering his request shortly using
Autoresponders
8. Personalization accompanied with Automation. While there are
many e-mail Autoresponder systems available on the market,
which one allows you to address the visitor with his name?
Or furthermore, which one gives you the opportunity to use
any other information of the actual inquiry in the
Autoresponder? Any simple Autoresponder that works together
with a Form can do this and more!

You can see that Forms are a great way of growing your business
and managing your time efficiently. But there’s one thing worth
considering when deciding whether to use Forms or not: In order
for the Forms to be really efficient, you need them to be
processed through CGI. But no need to worry if you don’t have a
CGI bin! I will list a CGI script which you can install on your
account (if you have CGI capabilities) and give you the link to
the service created for people without CGI bin.

Matt Wright’s FormMail [free]
A very powerful CGI script which has many customization
features and loads of security measurements. It is easy to
install, the documentation is very helpful and you have the
ability to run an unlimited amount of Forms through a single
script.
Link: http://www.worldwidemart.com/scripts/formmail.shtml

Whiz-Mail [free]
Allows you to do the same even when not having access to a CGI
bin. How does this work? The service is remotely-hosted, so
you can host it from virtually anywhere, no matter if you have
CGI access or not. The Form remains on your site and after the
submission, the user will return to your page. You can
completely configure the way the service should act. You can
add Autoresponders and implement subscription management into
your Forms (as mentioned in reason #6)
Link: http://www.whiz-mail.com

Whether you use the Script which is hosted on your server or
you make use of the remotely-hosted service, it is essential
that you automate the task of customer-satisfaction to the
greatest without losing a lot of personalization on your site.
Personalization is a key factor to the success of your business
- online and offline.

About the Author

Raphael Pirker, WebMaster of Web Resources
Visit his site at http://www.nr1webresource.com

22
Apr

Know about Email Marketing Keys with Marketing Main Event

by admin in email marketing tips

It’s time to launch your email marketing campaign; what should you know prior to setting your plan into motion?. Prior to taking any step, you should confirm that your sales team and all sales branches are in a position to take on the transactions that will be created out of your email marketing campaign. Before following some well organized guidelines to assure that you are capitalizing on your email marketing solutions, you need to be sure of your business’ ability to manage the prospective sales.

Know about email marketing solution while preparing email caimpaign with Marketing Main Event.

The below checklist will help you to determine what to do and when to do it. Pick a weekly day on which you will send your messages. A lot of ideas are available on this choice. The view of many experts is that the weekend is should be used for targeting individual customers while Friday is good to reach out to probable business-to-business consumers. Conversely, as per the latest report, Monday or Tuesday is the best day to send out B2B email marketing messages. As a matter of fact, the regulations governing this factor are quite flexible.

The best day can be chosen by you based on your own survey. Think about trying out different days before choosing the one which gets optimal feedback. In the past, mid-morning and instantly after lunch have proven to be the two best times of day to send a marketing email. Individuals are likely to be more interested in a mail that comes into their inbox at these two times. After you’ve determined when and what time you’ll be sending your marketing email, you should prepare to monitor responses. Your scrutiny should not leave out anything – whether it is replying or unsubscribing. Link and spam nuisance can be eliminated and even avoided to a certain extent by examining your feedback at early stages.

Now is the time to send that email and the concluding phase should be making an email that is striking, but not similar to spam, that clients will spend time to read and find simple to navigate. Having an effectual interface permits you to trace the effects of you email campaign and moving further as a consequence of that tracking. Below you will find a summarized “tip list” derived from various email marketing experts. You must select time that you designate to analyzing the directions given and subsequently be on the track to email marketing triumph.

Make a proposition to your clientele!. Offer your clients things such as supplementary information, a free newsletter, or a seminar in return, when they share their contact info. The info you collect should be easy on the pocket!. Only invite information that is necessary, whilst collecting client contact information. Render ease to the unsubscribe process!. You should show without doubt that an avenue to unsubscribe from your email marketing solutions campaign is offered.

About the Author

Marketing Main Event This article can help you to know about email marketing solutions.

22
Apr

Email Marketing

by admin in email marketing tips

Attracting New Visitors

As many of my clients are able to agree, they receive almost weekly email blasts from our company. The value of an effective email campaign is what drives most online businesses. By offering specials, news letters or a forum you can gather a database very quickly and get the attention that your business needs. Sending out offers, promotions, seasonal discounts or any variety of emails can get people to your sight and the ROI is very high because sending out emails is free. Another key point in marketing this way is brand recognition.

Brand Recognition

After years of pounding from radio, television and print advertisements you can comfortably shop for any product and know something about the items being sold. If you have never heard of a product you generally stay away from them. This is how brand recognition works and it’s very affective. The more often you get your name out to people, the more likely that these new visitors will recognize your company name and feel comfortable doing business with you. Focusing on potential customer’s senses is very important. You want them to see, hear, smell, taste and feel what you have to offer. Imagine what you can show if you wanted to advertise for a hotel. Talk about the flat screen tv’s, show them pictures of the free breakfast, let them know about the daily cleaned linens, the jazz band playing in the lounge area, the fancy restaurant near by, the discounted attraction tickets you offer, etc. All of these things spark one or more of the senses and might convert into a sale. The more often you do this, the more you will have people remembering your business. A great way to get brand recognition is through email marketing.

Expected Returns

With any marketing campaign you must figure out quickly the ROI so you don’t go out of business. The great thing about email marketing is it doesn’t anything but your time. The expected returns really depends on your targeted audience and what you are offering. For example, if you are offering free stuff or heavy discounts, expect to have a much better conversion ratio as opposed to a simple news letter talking about current events. When justifying the time involved for email marketing think about the ROI. The cost is little to nothing so any profits will make this a smart strategy. On average, a solid email campaign will receive around 1 sale per two to three thousand emails sent out for a high valued items such as computers for sale. For smaller deals, such as lowered hotel rates at $49 dollars per night, you may expect to receive much better numbers. The final ROI with email marketing should be in the high 90% range if not 100% by doing it yourself.

If you would like to learn more about hotel marketing or hotel SEO please click on the links.

About the Author

I work with hotel owners and managers to increase their visibility online. Hotel websites, Hotel SEO and Hotel Printing are some of the core things we do along with GDS systems.

21
Apr

Ten Ways Not To Use Email

by admin in email marketing tips

Email is such a super tool!
It has changed the way we
communicate. I can easily
stay in touch with people
all over the world instantly
by email, where a letter
would take a long time and
a phone call would be too
expensive.

Sadly, this great tool can be
abused. This ruins the
experience for all of us.

With that in mind, here are ten
ways NOT to use email. Please
stay away from these and keep
email the great communication
tool that it is!

1. Do not spam. You’ve received
the email offers that read,
“Millions of email addresses” for
a cheap price. It sounds good.
But don’t do it. Those people
didn’t give you permission to
send emails to them. Do not
spam.

Instead, build up a list of
people who have given you
permission to email them. You’ll
be better all the way around!

2. Do not flame. Flaming is responding
to spam or an email in an angry
manner.

For some, the privacy of email
becomes the opportunity to be much
more rude than they would in person.

Don’t stoop to such levels! If you
have a problem with someone, discuss
it with them in a calm, civilized
manner, whether in person or through
cyberspace.

3. Do not respond to spam. If you
respond to spam, you are doing two
things:
a. You’re letting the spammer know
that your email address is valid and
you may receive more email.
b. You’re giving the spammer more
reason to spam even more by responding.

Just say no, and hit the delete button.

4. Do not respond to flames. People will
get angry at something and email everyone
in the world to let them know how they
feel.

I remember one time when a hacker hacked
into a list that I was subscribed to, and
sent a bunch of messages to the group.

Well, a bunch of the subscribers got angry
and started sending their flames out to
the group, making the problem that much
worse. All of us ended up with hundreds
of unwanted and duplicate emails.

You’ve got better things to do than that!

5. Do not expose a large group of email
addresses in your email header. There’s a
way to send to a group without exposing
all the email addresses. Simply place the
addresses in the Blind Carbon Copy (BCC)
line of your email program.

That will hide those addresses and shield
those folks from unwanted email.

6. Do not reply to exposed emails. It’s
tempting, I know–but resist the urge to
email all those nice email addresses someone
exposed in sending an email to you.

You don’t have their permission, and the
person sending the email obviously didn’t
read this article!

7. Do not spread urban legends. No, I didn’t
wake up in my bathtub with ice all around
me with one kidney gone and Bill Gates is not
paying me $200 for forwarding an email.

I’m glad someone has a great imagination. I
just wish they’d put it to better use!

8. Do not spread viruses. It’s easier to do
than you think.

Someone gave me a virus and fortunately it
was a fairly harmless one. I sent an attachment
to a friend and his antivirus program caught
it. He let me know and I immediately got some
antivirus software and got rid of it.

And he’s still my friend! But make sure you’re
not spreading viruses through your email.

9. Do not spread hype. “Cough once and make
a million dollars.” Okay I made that one up,
but I’m sure you seen others just as
ridiculous.

Like Joe Friday, I want “just the facts.”

10. Do not overdo it. I don’t want to be
worried to death by one person emailing me
over and over again for no reason. Yes,
sometimes repetition is good, but don’t
needlessly clog up email boxes with the
same message over and over.

If it’s moving a project or conversation
forward, that’s another matter. But even
then, there may come a time when you need
to switch to a chat or instant messaging
format.

Or even use that ancient invention, the
telephone!

Keep email the great experience it can be
and stay away from all these things!

About the Author

Craig Hardee is the webmaster of
http://www.cyberagora.com, Your Internet
Multiplex, spotlighting the resources you
need to make your time online fulfilling,
profitable and fun.

20
Apr

How to Create a Million Dollar Email Business

by admin in email marketing tips

There are a number of ways to create a million dollar online business. But one of the common techniques is through email marketing. It is also one of the easiest ways to market your product or service. And the job is made almost effortless if you use the services of an autoresponder. But, to maximize your potential and create a million dollar email business, you need to follow certain steps.

First of all, you need a list. This goes without saying, otherwise, who would you send your emails to? If you do not have a list, you can build one through the use of a squeeze page. A squeeze page is designed to entice visitors to enter their name and email address. The most effective squeeze pages offer some type of free ecourse or report to encourage visitors to sign up.

The second thing you need is a good autoresponder. An autoresponder automates the entire process. So, instead of entering individual messages to each member of your list, you enter the message once and your autoresponder will send it out to everyone automatically. Email marketing would be impossible without an autoresponder.

It is also important that you design an enticing subject line for your emails. The subject line is the only advertising that your message will get. If you have a dull uninteresting subject line, few people will open your message. On the other hand, an exciting tantalizing subject will be opened by almost everyone. Spend some time developing a good subject line.

Spam filters are becoming more and more sophisticated. They look for certain trigger words and send any emails that include them into a bulk or junk mail folder. When this happens, fewer and fewer emails reach their intended audience. To prevent this from happening to you, you can use software to ensure your messages get through those aggressive spam filters.

And last but not least is your message. Don’t hammer your subscribers with hard sell techniques. Provide good factual information on the product that you are promoting and list the ways that it will benefit them. Messages that include a long list of benefits convert better than messages listing just one or two.

By following these tips, you too can create a million dollar email business. Looking for inexpensive software to get your email through those spam filters? Check out the information below.

Get Your Emails Through the Spam Filters!

Generate Massive Email Profits!

About the Author

Get Your Emails Through the Spam Filters!

Generate Massive Email Profits!

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19
Apr

Work at home business? Why should I start a home based business?

by admin in email marketing tips

Start your new work at home business today. The right time to find a work at home opportunity is right now. There has never been a better time or opportunity to make money online working at home in front of your computer. With so many people using the Internet it has become easier than ever to make money online. Home businesses are an increasingly popular option for people seeking a way to earn an income in a way that better fits their lifestyle.

Start your new work at home business today. The right time to find a work at home opportunity is right now. There has never been a better time or opportunity to make money online working at home in front of your computer. With so many people using the Internet it has become easier than ever to make money online. Home businesses are an increasingly popular option for people seeking a way to earn an income in a way that better fits their lifestyle.

Don’t delay! The conditions will never be exactly what you want them to be. You’ll never have all the time you need, and you get confidence and expertise by doing, not by thinking and studying. The big question is “Why should I start working at home?” Here is a quick list of reasons why you should take a serious look at having your own home-based businesses and join this Business Opportunity following the work at home idea.

Money
At every stage in life a person should build income streams as they become available. The Internet has made this more possible than ever. Most people dream an automatic internet money machine. They want to make money through Internet facilities. Work at home business can give you the financial vehicle to break free of chains. Because of the automation of the Internet you can create multiple streams of income for you and your family. The computer does all the mundane things most of us don’t like doing and you can literally have a business working for you 24 hours a day, worldwide, even when you sleep. You can now work at home with today’s low cost technology (internet, computer, etc.) that gives you all the capabilities of a large corporation.

Freedom
Most people work for someone else and they have to go by someone else’s schedule. When you work at home, you work for yourself, you’re the boss, and you can do what you want when you want. It’s nice to set your own schedule. If you need to take two days off, you can. You have to make it up somewhere, but you don’t have to worry about letting your boss down or asking for the time two weeks in advance. When you start a home based business, you control your destiny! You get 100% of the profit from all your hard work and you have no boss and no one to answer to. This is an incredible feeling of freedom and peace to 99% of the people who experience it.

Meet people
In what other job would you have had the opportunity to meet people from all over the country, all over the world – Australia, Europe, Asia, Africa, America. It will amaze you everyday to meet and talk with new people from every walk of life. What other job allows that?

Family
The biggest blessing that will come from a “work at home” job is being able to be home and watch your children grow. It does not matter how much money you make, if you have to give up YOUR LIFE just to get it.

Remember… Internet is completely changing how people are doing business. It allows you to work all types of business from home to anywhere in the world and make very good money doing it. Don’t put off until tomorrow what can be done today. If you want to start a business, don’t put it off. There will never be a better time than now. Things in your life will never be at the “perfect” place for starting a business. Today is the perfect day. Make that life-changing decision that will allow you complete control over your future. Start a work at home business and your only regret will be that someone didn’t show you how to do this

For more useful tips & hints, please browse for more information at our website :- http://www.adsence-dollar-factory.com
http://www.100earningtips.com

About the Author

hi this is narayan

19
Apr

E-mail marketing: A job for the talented web designer

by admin in email marketing tips

These days more and more organisations are looking at contacting their client base through email. While arguments over this type of direct marketing approach still rage, there is little doubt that email has become a complementary form of promotion, alongside other, more traditional methods. The real beauty with email is the speed with which it can be put together and fired off out to hundreds and thousands of recipients. Whether the push behind the email shot is considered legitimate or not, email as a marketing tool is likely to be with us for a long time to come.

Organisations have possibly been enticed by the promise of huge cost savings over tradition print and postal options. This may well be true, but the big issue many tend to ignore are the click through and conversion rates. There is a noticeable trade off in the relationship between effort / cost, verses the returns. This return on investment (ROI) depends upon many factors, but there is little benefit from saving a bundle compared to other options and in return receiving much less response. While we can discuss issues such as targeted mailing lists…ie customers who are known to have particular interest etc, very little discussion surrounds actual email design.

Now that organisations are adopting HTML email, a whole new world is opening up for the talented designer. To a greater extent we can begin to apply many of the rules we’ve learnt from web site design. While there’ll always be a minority who’ll hate logos, colour and animation, used skilfully, to most these are techniques that can really engage and in turn increase response rates. As with web design we need to consider how to convey the message with the right mix of graphics, text and navigation. It’s doubtful if email will ever be considered art, although it should be, nevertheless imaginative design will always win out over bland text only variants. Some of this obviously depends upon the audience. Subscribers to a particular update bulletin will not necessarily need all the bells and whistles. But as with other forms of marketing, where people need eye-catching enticements, good design is essential.

Some of the best emails are naturally emerging from the large organisations. This doesn’t mean they all score well in the design stakes. In fact some larger concerns are still rather backward in their approach, but on the whole there are some great examples to learn from. With the advent of broadband, in the same way web sites have suddenly become more adventurous, so can the email. Now we can attempt to captivate the reader with embedded animation, video or even games for instance. So long as Microsoft doesn’t apply any more restraints through new versions of Outlook, email can really begin to reach it’s full potential. So the message for those who want to inject some life into their electronic communications is to think about improving the visual impact of their emails by using good web designers.

This article is free to republish provided the resource information remains intact.

About the Author

Paul Coupe is lead designer / developer with Zoom Online.

Zoom Online is a UK based specialist web design company providing total online solutions

http://www.zoom-online.co.uk/e-marketing/Email_marketing_A_job_for_the_talented_web_designer.htm“>

19
Apr

Spam email: it seems that Bill Gates was wrong

by admin in email marketing tips

In 2004 Bill Gates stated: “Two years from now, spam will be solved”. It seems he was terribly wrong.

Today “spam” is a pretty common word and almost everyone knows that it means unsolicited advertising emails, also referred as junk-emails. Maybe only a few internet users know the origin of this meaning of the word “spam”, which refers to the brand of a (low quality) canned meat pretty much advertised in the early ’70s and thus picked on by Monty Python in an unforgettable sketch.
Since the dawn of internet, the term “spam” has been used to designate the junk-mail becoming synonymous. The phenomenon of email spam has been growing exponentially over the years, reaching the incredible current quote. Despite Gates’ forecast, according to his Microsoft 97% of all emails in circulation in this moment would be spam. A problem which has significant costs, affects internet users, diminishes the value of email as a tool and requires the adoption of countermeasures ever stronger, as remarked by Viviane Reding, the EU Commissioner for Information Society and Media.
Actually, UE legislation has been prohibiting unsolicited email since 2003, but just a few member states enforce this precept.
According to the latest researches, Europe appears to be the second geographic area in the world as spread of spam with 23.6%, preceded by Asia with 34.8%. The phenomenon appears to be slightly dropping in the U.S. – third place with 19.4% – while it is rising rapidly in South America (Brazil in the lead), currently at 19%. According to data released by a company in the industry, in the EU Italy seems to be the Queen of Spam with 2.3%, which correspond to a 12th place in the world ranking, where Italy used to be 8°.
According to a report commissioned by McAfee, spam would have economic costs and significant environmental implications, as all junk-mail on the market appear to consume 33 billion kW per year, generating 17 million tonnes of co2. For sure, the phenomenon creates serious troubles to both individuals and companies, forced to constantly clean up their inboxes doing the slalom among emails, phishing, worms and other threats, not always detected by anti-spam and anti-virus softwares. Companies also have an additional problem because the implementation of filters and software to reduce the impact of this sad phenomenon ends up interfering with transactional email, lefittime newsletter and email marketing campaigns, where emails are often intercepted by anti-spam filters.

See also: Contactlab

About the Author

Fabio Cesali

18
Apr

It’s Time for Spring Cleaning for Your Email List

by admin in email marketing tips

As the winter snow melts away, the spring flowers begin to grow and everyone begins their annual spring cleaning. This is the ideal time to clean out your email marketing mailing list. This list is an essential part of your marketing campaign. Keeping it clean, without duplications and incorrect or out-of-date information, is imperative to having an effective email marketing strategy. In addition to weeding out the bad information in your list, you should also be increasing your list so it stays sizeable enough to be effective. Here are some tips on how to do some spring cleaning on your email list.

Find Your Inactive Subscribers – These are subscribers who have not responded to your email marketing in the past six months. By identifying these individuals, you don’t necessarily have to remove them all. First try to make them active again by sending out an email that is specifically targeted to bring them back into the fold. If you have the data stating why they were initially interested in subscribing, send an email with a discount on the product or service. If you don’t have that information, try sending out a general discount on all products and services. If there is still no response, then take them off your active list, but keep the information in an archive of past subscribers.

Identify Long-Standing Subscribers – New subscribers are usually the most active. By identifying subscribers that are more than a year old, you can reengage them with added benefits for ‘loyal’ customers. With an additional benefit for long-standing subscribers, you can keep a steady flow of activity for your entire email list while also monitoring purchases and the viability of your email list.

Analyze Overall Email Marketing Campaign – Is your email marketing campaign being used to its fullest potential? Send out an email asking your subscribers for feedback. This will give you insights into not only what your customers want, but also what your customers don’t want. By using this feedback, you can greatly improve the results of your email marketing campaign.

Attract New Subscribers – Make sure your spring cleaning is balanced by adding new names as well as moving names to the inactive list. Initiate a Spring Savings campaign that will attract new subscribers. With new initiatives, discounts, or services, you can create renewed interest in past subscribers while also encouraging new subscribers. In addition, by having a new subscriber discount, you can encourage past subscribers to forward it on to a friend, expanding your reach and targeting a wider customer base.

This is the time of year to analyze your email list and make it work to its fullest potential. By using email marketing software services and really looking at the data, you can specifically see what is working and what is not. By engaging inactive subscribers, rewarding long-standing customers, asking for feedback and inspiring new subscribers, you can look forward to a new season of increased web activity and sales.

About the Author

Dan Forootan is President of EZ Publishing, which offers custom web applications and permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter campaigns.