‘email marketing tips’ Category Archives

28
Jul

Enhancing Your Business Prospects

by admin in email marketing tips

Considering the cut-throat competition we are faced with in the present scenario, we all acknowledge the effective marketing is the need of the hour for any business. Therefore, organizations employ different techniques for generating leads. This develops business opportunities for a company. Moreover, lead-generation services provide a cost-effective technique for acquisition of clients.

Key benefits of utilizing lead-generation services:

- Utilizing the tested and proven list of clients enables in reducing the requirements for cold-calling.
- Management of complete sales chain and sales cycle is carried on by the company providing lead-generation services.
- Additional benefits in the form of customer relations management services incorporating handling the queries of customers.

Lead generation is extremely important for promotion of internet marketing business. In the absence of leads, your company would not prospective clients for presenting services and products. However, generation of leads is not an instant process. Therefore, you need to utilize premium quality lead-generation services for ensuring the desired results.

Lead-Generation services comply with FTC, meaning that the services follow the necessary laws relating to generation of leads, which includes voice broadcasting and e-mail leads.

The following are essential for lead-generation services:

- An Effective Capture Page and Marketing Website

Simply designing an eye-catching website is not enough; the website must also ensure that its visitors act upon the information made available to them. This could be in the form of subscribing to a newsletter, calling a given number, purchasing a product, signing-up for any service or downloading an e-book. The website also needs to include simple forms for capture of customers.

- Automatic E-mail Marketing

List services provide FTC compliant, qualified opt-in leads on the basis of industry you are catering to. Using the services is extremely essential for introduction of new websites or products.

There may be several companies which are blowing there own trumpet claiming excellence in lead-generation services. However, while selecting any lead-generation services always make sure that the company offers a proof that it complies with guidelines mentioned in CAN-SPAM Act. The act highlights the laws related to spam e-mail.

About the Author

For more information regarding lead generation promotion, lead generation services and ecommerce web design Toronto; please visit: Oilchange.com

26
Jul

What Does your "John Hancock" Look Like?

by admin in email marketing tips

If you have a website and simply sign your e-mails
with just your name, STOP right there! If you’re
not taking advantage of using a good signature line,
you’re missing out on promoting your business every time
you send mail.

So you ask, what exactly does
a good signature line look like?

It should read like
a mini bio with the “Four W’s:” Who, What, When, Where. The length
is usually 4 o 6 lines (at no more then 65 characters per
line). You should include your company name, URL,
a business slogan, and a link to subscribe to your
ezine or a freebie you may be offering. For example:

*******************************************
Sally Smith- Smith’s Hardware Store
http://www.smithhardware.com/
“The Finest in Hardware Since 1910″
Subscribe to “Smiths Hardware Post” send
mailto:subscribe@smithhardware.com.
“All Work and No Play Makes Jack a Dull Boy”
********************************************

Take note of the special characters encasing the
signature. This is optional but helps add
a flair of creativity to your signature. Some
people like to add a quote as in the example above.
There are two excellent sites online for finding
quotes you can use in your sig line:

http://www.coolsigs.com
http://www.siglets.com

It’s best to make a few different signature lines and
switch them every so often so you don’t get bored.
If your site runs special sales or promotions you
can make a signature line just for that occasion.
In your email client make sure you set “add signature
to all outgoing emails by default” so every time you
send a new message the signature line will be included
automatically.

Think of the amount of email you reply to weekly;
that’s a lot of people who will receive
your mini billboard. It works silently in the
background selling your site and services.

Signature lines are extremely important when
posting to discussion boards and newsgroups.
You can’t just barge in and try to sell your
products, but with a good signature line, you’re
doing it in an acceptable way when you post or reply
to a message.

As in all of your advertising, try to pique the readers’
curiosity with your signature, so they want to click
on your URL and find out more about you.

Promoting your website means getting your URL seen
in as many places as possible, and signature lines
are one avenue in that direction. If you need
more help with composing your signature lines
or configuring your email client try:

http://www.smithfam.com/news/june99r.html

http://www.earthlink.net/internet/email/signatures.html

Although this may seem pretty elementary, you’d
be amazed to see the amount of email I receive daily
that’s missing the signature boat. If you’ve overlooked
your mini billboard I suggest you create one now,
because you never know when someone may ask to see
your “John Hancock.”

About the Author

Merle’s Cyber Promotions (MC)
http://www.mcpromotions.com
Creating Visibility Online for Small Business…
because just having a site isn’t enough. Visit the
site to receive FREE e-books packed with marketing
& promotional tips that will help your site get
traffic. Also subscribe to MC Promotions Press
Newsletter to subscribe mailto:subscribe@mcpromotions.com

26
Jul

How to build a profitable mailing list

by admin in email marketing tips

Building a profitable mailing list can earn you residual income for years to come. Internet marketers whom do not create and nurture a good email list are leaving money on the table.

Why build a list of email addresses anyway? When you build a list of subscribers you are in fact building a list of potential customers whom you can make money from at the ‘flick’ of an email. You can establish a relationship with this list by sending out weekly tips or free tools related to your niche. Along with these tips you can also include sales offers. This is how you send out (1) email and rake in thousands of dollars in profit. You need to remember though, you need quality up to date content and quality products, otherwise you will have as many unsubscribing as you do subscribing.
If you want people to sign up to your list you need a compelling offer. You could go about this in several different ways. First you could offer a newsletter or a free ebook, this is popular. You can participate in what is called a giveaway event. This is where multiple marketers join together and send out many different offers to their combined lists (with the intent on getting new subscribers). You will also need to work on a compelling landing or squeeze page, more on that in another article.
How can you attract targeted visitors to your list, without traffic you get zero sign ups. Once you create your offer, set up your landing page we need to generate some traffic. Forum marketing is one way, participate in niche forums. When you make a post you get to put your link in your signature file. You should pick 3 or 4 targeted forums and try and post 5 to 10 posts per day. It’s not hard but does require time. You can comment on blog post, search engines love blogs. It works the same way as forums you get a link back with every post. Don’t forget, search engine marketing, make sure your landing page is search engine friendly. You can’t beat organic targeted traffic. You could also try traffic exchanges, proceed with caution as some of these are worth the effort and some are not.
In closing, for a unique list of hungry ready to buy prospects you need an auto responder (like aweber), a plan for what to do with your list, a compelling offer of some kind and a good landing page.

About the Author

Byron Smith is an internet marketer dedicated to assisting other marketers with free and low cost marketing resources. For free resources to take your website to the next level visit http://www.freemarketingtoolsandtips.com

25
Jul

Advantages of Bulk Email Marketing

by admin in email marketing tips

Bulk email marketing is different from that of spam email marketing. Spam is unethical and has no benefit therefore you should avoid it else it can lead you toward jail or fine. On the other hand bulk email is used to market your business to your potential customers. Marketers and business owners use this type of email marketing in different ways therefore their response also varies. A common way of free bulk email is to create a list of your own and your friend’s email contacts and reach them with an attractive subject line and concise marketing message.

You can prepare grounds for your marketing campaign by sending free bulk email messages to your own email contact list. You can sell your products or services relatively in an easy way because they are familiar with you as compared to strangers. You can contact them and get feedback at regular intervals to make up for deficiencies in your marketing campaigns. You can test the impact of your email subject line, material or phrases on those email contacts. The benefit of sending emails to contact lists of your relatives and friends is to contact thousands of people at a time. You don’t need to warm up to them because your friends and relatives can do that for you. You will market your business on behalf of your contacts therefore there is chance to obtain good response from your free bulk email marketing campaign.

It does not matter whether you focus on your own list or your contacts but you should try to get maximum advantages out of it. People use bulk email marketing software programs to market their products and services because it will make easier to handle the process and your email contacts. In order to obtain maximum advantages you need to have good relationship with the owner of the list because he or she can be helpful to bring good business for you.

You can build relationships with your contact list or others’ contact lists by sending regular emails once or twice in a month. Send them informative, creative and good email messages otherwise they would not pay attention. You can offer different packages to your contacts to attract them towards your products and services. You can also send videos, pictures or text messages to create their interest in your emails. It will make them keen to read your emails in future. In this way you can use free bulk email marketing techniques to develop your business.

About the Author

Khurram Zaveri is a well-known Internet Marketing expert and the author of the Ultimate Bulk Email Marketing tool: Spryka Email Charger

Go to http://www.emailcharger.com to download your FREE copy now!

24
Jul

How I Escaped Database Hell!

by admin in email marketing tips

(How an old 1996 database version kicked the tail end
of Microsoft Access 2000!)

Dear Reader,

Why is it that I feel like I’ve been to hell and back?

If you email your prospects or customers, or if you know you
should but don’t, hopefully my experience will be of value
to you.

Does any of this sound familiar?

I had a list of names and email addresses I desperately
needed to send emails to. These were people who signed
up to resell my product, “The Amazing Formula That Sells
Products Like Crazy.”

I had a ton of duplicates in my list. For some reason,
people sign up multiple times. Yet, I only wanted to send
them one email.

Emailing your list of associates, customers and prospects
is absolutely essential. I felt humiliated that a stupid
database problem was preventing me from contacting my
associates on a regular basis.

My list was in this format:

12234 firstname lastname email

The data was listed on a password protected web page. I
tried to copy and paste the list into Excel, so I could
manipulate it, but that wouldn’t work. It wouldn’t separate
the data into columns.

I tried Boxer 99, an ultra-cool text editor with remove
duplicate liens feature.

But it wouldn’t remove the duplicates because the first
number on each record was different. But the name and
email were the same. To Boxer 99, it wasn’t a duplicate
record.

My email program is supposed to remove duplicate records.
For some reason I still don’t understand, it wouldn’t
zap the records for me.

EEEEK!

Feeling exasperated, I decided to “get tough” and import
the names into Access. Surely the heavy duty database
programs would pull through for me and end my misery and
humiliation!

Have you ever tried to remove duplicates in Microsoft Access?
Oh my gosh. Don’t even try unless you’re a professional!

I used a “find duplicates” query to locate the duplicates.
But how do you remove them from your list?

Whew! What a nightmare. I never did figure it out.
I tried to follow the 15 steps in the on-line help file, or
however many there were.

But it didn’t work.

You’d think there would be a button to click on that says,
“remove duplicate records,” right? It isn’t exactly an
unusual or exotic procedure.

Anyway, I hunted all over and tried out some other email
programs, figuring that one of them surely would import the
data in a format that would allow me to de-dupe the list.

But nothing would work. I tried exporting the list out of
Access and then importing it into my email program.

Ugggghhhh!

Finally, a friend of mine said, “Hey, why don’t you try
Lotus Approach? You can do what you want in only one click!”

I tried to buy Lotus Approach at their web site. But if
I remember correctly, I couldn’t download it. You had to
wait for the CD!

What are they thinking? It’s called downloading. Hello!

Anyway, thank God I had an old 1996 version on CD. I wasn’t
confident I could install it since I probably didn’t have
the unlock code.

Thankfully, Lotus didn’t require multiple unlock codes like
a lot of software does today. And it wasn’t an upgrade
version that required you to hunt down the original version
you bought back in the dark ages!

Like you can ever find the original version before the 3
upgrades you bought. You know what I’m talking about?

To continue, I fired it up and the names imported like
a champ. About 10 times easier than Microsoft Access,
I might add.

To de-dupe the list, all I had to do was select “Find unique
or distinct records.”

In an instant my list was de-duped and ready for mailing!

Holy smokes!

Could it be that a database actually made something easy?
What a relief. Next, I needed to export the list so I
could pull it into an email program.

I needed the list in pipe delimited format separated by
pipes that look like this: |

In database lingo, that’s called a pipe.

Guess what?

It took only an instant in Approach. Again, I found it
100 times easier than Access. But I don’t want to blame
Access. I had downloaded some other databases from the Net
whose names I won’t mention.

They were no easier to use for this simple task than Access
was.

Finally, I talked to a friend of mine who is a techno whiz.
He uses Q & A because he had problems using Access also. He
makes lots of queries to Access to find customers who bought
products one and two, or who bought within the last 60 days
and so forth.

He got quotes from database experts about making these
queries and they told him how complicated it would be.

He does it in a flash with Q & A. I’m told that database
isn’t even marketed any longer. So I’m headed down to my
used bookstore to see if they have an old copy.

And I’m also checking out query procedures in Approach.
Interestingly enough, though, when I asked my friend if
it was easy to de-dupe records in Q & A, he said he didn’t
know of a way to do it.

So there you have it.

Now, I only have a few more windmills left to joust. For
example, my list of associates isn’t clean.

Some of the email addresses are in the name field! Oh boy,
have you ever tried to move data from one field to the next?

You’d think you could select the cell, and drag the data to
another cell.

Logical right?

Answer? Guess again bucko! Here’s another, know all those
ding dongs who type their names in capital letters? So when
you suck their names into your database, it’s in all caps?
Then you send them email, their name is naturally in caps,
and they email you back nasty things blaming you for
screaming at them?

Of course, only after complaining to your ISP that you
spammed them and the capital letters are proof you’re a
novice who doesn’t know yet that spamming is a no-no.

Well get this: In Q & A, you can hit a button and put all
records in a column into caps and lower case.

Sure would be cool if you could do that in Approach or
Access. You’d think there would be an email program that
would also do this for you.

I mean, this being the age of email and all…

Hey, for all you database gurus out there, I’ve put up a
little discussion board you can visit and share your wisdom
with the rest of us database hacks.

And don’t spam it with mlm ads or I’m putting YOUR email
address in all caps, firing up my old database program,
exportin’ your name in pipe delimited and zippin’ a nasty
note off to your ISP about how the caps prove you’re a
novice spammer who doesn’t even know caps mean screaming!

:)

The board is at:

http://www.higherresponse.com/members/wwwboard/data.html

About the Author

Marlon Sanders, author of “The Amazing Formula That
Sells Products Like Crazy” at amazingformula.com and,
in spite of his database woes, author or “How to Create
The Ultimate, Automated Web Business at:
http://www.amazingformula.com/auto.html

23
Jul

E-mail marketing- a novel way of reaching out to the masses fast

by admin in email marketing tips

E-mail marketing has ensured that a terrific form of marketing can reach out to masses. In fact, a lot many business houses are looking forward to furthered interest in business e-mails. E-mail marketing or electronic mail marketing has well and truly spread its wings. It’s a novel way of reaching out to the masses. These are extremely cheap to send and you can create as many copies as you want to.

Think about the pace with which it can travel. Over a normal server, it reaches in as less as a few seconds. Even if the server is slow, it does not take long. Compare it with the offline real source of marketing. These can be pamphlets, promotional products, placards, hoardings, sponsorships. All of them take a lot of money to build in something positive to impact the audience. This generally brings down the ROI or Return on Investment.

Also, it can be a sleek promotion that can be sent to a million people at the same time. This obviously increases the customer base by appealing to a larger section of audience. There are those buyers who are first time with a company and then those ones who are retained by the company. Both of them find able assistance from the marketing e-mails.

These e-mails can be solicited or unsolicited depending on the connection between the sender and the user. Unsolicited messages are generally registered as spam. The solicited one can be subscribed for and reaches via newsletters. There is the aspect of unsolicited mails being treated harshly by internet administrators. These administrators do not take the matter to law but with too frequent spamming; they block the site from the World Wide Web. Thus goes all the possibility of revenue-generation.

There are a plenty of tools for the purpose of setting the e-mail marketing enterprise.

Web Bugs- These are web based programs which are invisible to a user but tells the sender whether the mail sent by him has been read or not. This tool also guarantees that spammed messages are being read and then deleted or deleted without reading a single line.

Read Receipts- These are services which send a request from the side of the sender to the user to accept or deny the mail. The user can choose to deny access to the mail. In time, it is sent back to the user.

Opt-In E-Mail Advertising- Well, this finally is the chord that joins both the parties. Opt-in means that the handshake protocol and further negotiations have taken place and a company can send solicited mails which will be eagerly anticipated by the users. This is generally in the form of newsletters.

Auto responders- These are automatic replies fed into the server for the purpose of sending to the questions or mails of customers. There was a time when back scattering could result in formation of unsolicited replies but today, with advancement of technology, this auto response glitch has also been tackled well.

About the Author

To learn about Email marketing leads,visit our site atwww.selectphonedata.com

22
Jul

Using Email As An Effective Marketing Tool

by admin in email marketing tips

Many businesses have found email to be an effective way to sell their products and services. There are however many considerations to be made before you use this method.

The first thing to consider is what message are you trying to get out to your customer? Is it a new exciting offer on a product or service? Maybe you just want to contact customers that you haven’t spoken to for a while informing them that you are still offering the products or services that they once purchased.

After you have thought about what message you would like to get out there you must also consider how often you want to send out your emails. You can send emails on a weekly, monthly, quarterly or annual basis; it is recommended that you send your emails regularly. However you do not want to send your emails so regularly that is discourages customers and they just end up deleting them instead of reading them. Many people do not like receiving high levels of email unless they are informative or offer them a special deal.

How many contacts do you have to email? Some business will have a figure in the hundreds and others in the thousands. Depending on how many contacts you have to reach depends on how you will approach you email campaign. You can of course send the emails yourself through whatever email programme you use such as outlook express etc…. If you have a large number of contacts then this can be a very time consuming thing to do, my advice is to contact an experienced SEO company to manage this for you. They can manage high levels of email for you and make sure that your message really does get across. An SEO company can also design a template for your email so that once received your customers will automatically identify that it is from you – Good brand identification.

If you have an e-commerce website then email marketing is a must as when people order a product from you they give you their contact details, this however must be treated with caution as there are laws in place such as the Data Protection Act to ensure that these details are not abused and customers can opt out of any use of their personal data. Using these contact details correctly and Professionally you can keep good contact with all of your customers increasing your changes of making a repeat sale and stopping them from maybe using a competitor for a future purchase. It is also an effective way to reach potential new customers who haven’t yet heard of your company or service.

Email Marketing is a great way to keep in contact with your customers and getting them to return to you no matter if your business is based online or not, however please treat with caution and do not over use as you could deter more than encourage.

About the Author

Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.

He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.

http://clearwebservices.com/ For More Information, please call 01594 835 857 or email info@clearwebservices.com

22
Jul

How to use Safelist to promote your Product or Service

by admin in email marketing tips

How to use Safelist to promote your Product or Service

Many marketers shrug off the use of Safelist to promote their
product or service. Their thought being that nobody on the list
really reads that stuff. They are also afraid that their email
box will be filled with thousands of offers daily from other
advertisers on the safelist.

Both of these thoughts are partially true. Most people who sign
up for safelist are smart enough to have a email address that
they use only to receive mail from safelist. It is true that
they never see 99.9% of the mail sent to them from these list.
However, in order to do this they must go to that mailbox every
few days and delete all the messages. They must do this so their
mail does not bounce which will get them kicked off the list.
So there is a very good chance that they will see the first
twenty five or so messages on each page as they go though and
delete.

Now if your message happens to be close to the top of a page
there is a very good chance that it will be seen. You can improve
the odds of this by coming up with some killer headlines to use
in these messages. Headlines that are shocking. Headlines that
ask a question that must be answered. Headlines that demand
further investigation. Some safelist allow you to personalize
the advertisement. Be sure to personalize the headline also
with the firstname tag.

Some may still argue that this method is no good because it only
works for ads at the top of the list. This statement would be
true if you were only sending your ad to a few thousand people.
Most of the major safelist mail out to millions of people.
Therefore the chance of your ad ending up in the top twenty on
a few thousand pages is pretty good. With the right eye catching
headline you may be amazed at the results.

For the small amount of time that it takes to do each mailing it
is well worth the effort. You can find safelist by doing a simple
search. Many have a free service with a paid upgrade that allows
you to mail more frequently to more people. Make sure that the
list is reputable and requires a double opt in.

Most list will require you to give them a contact email address
and a list email address. I recommend that you get two gmail
accounts to use for this purpose. Use one just as your contact
address use the other for your list address. Always use your list
address if they only ask for one.

Safelist can be an effective and useful method to advertise your
product or service. By using two mailboxes you eliminate the
concern of mass emails to your main inbox. Chances are good that
your ad will be seen, and better if you use a really good headline.
Some really great safelist can be found by doing a simple web search.

Thomas B Northrop

About the Author

Thomas B Northrop operates a web site designed to help people start their very own Profitable Online Business. This site features Three Free Videos. These videos will also help people who already have web sites who desiremore traffic and profits.
Go to the site now.
http://www.getstartvideos.com

21
Jul

List Building Course – 4 Killer List Building Tips

by admin in email marketing tips

So you want to build a list?

Are you looking for practical guidance; for an easy-to-follow list building course?

Listen, I will assume that you are already aware that growing your own list of subscribers is absolutely necessary when it comes to building a successful online business.

Many Internet marketing experts go as far as saying that it is nearly impossible to make a consistent amount of money online if you fail to build your list.

And yes, I am one of those experts who feel that list building should be the #1 priority of every online business.

So without further ado, here are four (4) quick tips that can help you build a cash-producing opt-in list:

  1. Create a Lead Capture Page: You will not be able to capture a single person’s name and email address if you do not have a lead capture page. In case you don’t know, a lead capture page is a simple one-page website that is designed to give your visitors two (2) simple choices, which are: Join your list or leave your website.
  2. Size Doesn’t Matter: That’s right, contrary to popular believe, size doesn’t really matter when it comes to building a list of subscribers. It is in you best interest to focus on quality, not quantity.
  3. Avoid Buying Subscribers: You see, there are many companies on the internet that sell subscribers. Yes, you can actually purchase millions of names and email addresses and get yourself an “instant” opt-in list.
    Beware! You will only throw away your money, as this so called “opt-in lists” are filled with untargeted prospects; therefore, you’ll be lucky to make $1 from them.
  4. Respect Your Subscribers: Your subscribers will buy from you only if you treat them right. Do not abuse their trust by selling them junk or recommending affiliate products that you haven’t actually reviewed.
    Breaking the simple “respect” rule will result in a huge number of people unsubscribing from your list and not to mention the fact that you’ll taint your reputation.

Do you want to learn more about how I do it? I have just completed my brand new list building course, ‘Critical List Building’

Download it free here: List Building Course

About the Author

Gabriel Aguinaga is a professional Internet marketer who has helped hundreds of regular people build successful online businesses from scratch.

To learn his secrets, click here.

20
Jul

Whose Email Is This

by admin in email marketing tips

Whose Email Is This?

Obviously, people choose email addresses for their uniqueness.

Usually, you can’t know who sent you an email just from the email address. People come up with strange, humorous, and even deliberately disguised email addresses.

Often the email contents tell you who sent it, but more often than not, you still need to know, ‘Whose Email Is This’?

Finding out, ‘Whose Email Is This’, becomes a different matter when one of our kid’s is emailing with a stranger.

Myspace, Friendster, and other similar social networking websites make accessing your child’s information easy for anyone. On these extremely liked and used social networking sites, your child can interact and have a ton of fun with family and friends.

Mom’s and Dad’s are always saying that teenagers spend way too much time onf the Internet. An person unknown to you could easily be conversing with your child by email.

The point is that while there are many, many good things about the Internet, it poses some very serious risks for our children.

Those that would do harm to our children, consistently surf the net looking for easy prey. The predator who lives on your street may be emailing with your child, while she may be thinking she’s conversing with a teenager in another state.

To even think of this kind of situation strikes terror in any parent’s heart. Web predators are only after one thing, to gain your child’s trust through emailing, then they will make their sick advances.

As parents, we will do anything to keep our children safe. Whose Email Is This, becomes a parent’s all-important question when their kid is exchanging emails with someone who is unknown to them.

Luckily, new Internet technology in the form of Reverse Email Lookup services has made it very easy for you to trace those emails to you child from unknown sources.Social Security Number, name, or address are necessary. With just the email address in hand, you can get the phone number, background information, name, and address of the person who is emailing your kid. Search results will tell you about arrests, convictions, and whether or not the person is a sex offender.

The thought of asking your child, Whose Email Is This, make not be at the top of your list, but as a caring parent, you have to take an active role in their online activities. Know who is emailing your child and perhaps you can stop a predator before he springs his trap.

Use a Reverse Email Lookup to find out, Whose Email Is This? Visit my website Reverse Email Look Up Services where I fully review the top 3 reputable services.

About the Author

Michael Williams writes regularly about email related topics. I hope you enjoy this article. You can read more about Whose Email Is This Anyway