‘email marketing tips’ Category Archives


How to Create a Million Dollar Email Business

by admin in email marketing tips

There are a number of ways to create a million dollar online business. But one of the common techniques is through email marketing. It is also one of the easiest ways to market your product or service. And the job is made almost effortless if you use the services of an autoresponder. But, to maximize your potential and create a million dollar email business, you need to follow certain steps.

First of all, you need a list. This goes without saying, otherwise, who would you send your emails to? If you do not have a list, you can build one through the use of a squeeze page. A squeeze page is designed to entice visitors to enter their name and email address. The most effective squeeze pages offer some type of free ecourse or report to encourage visitors to sign up.

The second thing you need is a good autoresponder. An autoresponder automates the entire process. So, instead of entering individual messages to each member of your list, you enter the message once and your autoresponder will send it out to everyone automatically. Email marketing would be impossible without an autoresponder.

It is also important that you design an enticing subject line for your emails. The subject line is the only advertising that your message will get. If you have a dull uninteresting subject line, few people will open your message. On the other hand, an exciting tantalizing subject will be opened by almost everyone. Spend some time developing a good subject line.

Spam filters are becoming more and more sophisticated. They look for certain trigger words and send any emails that include them into a bulk or junk mail folder. When this happens, fewer and fewer emails reach their intended audience. To prevent this from happening to you, you can use software to ensure your messages get through those aggressive spam filters.

And last but not least is your message. Don’t hammer your subscribers with hard sell techniques. Provide good factual information on the product that you are promoting and list the ways that it will benefit them. Messages that include a long list of benefits convert better than messages listing just one or two.

By following these tips, you too can create a million dollar email business. Looking for inexpensive software to get your email through those spam filters? Check out the information below.

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Work at home business? Why should I start a home based business?

by admin in email marketing tips

Start your new work at home business today. The right time to find a work at home opportunity is right now. There has never been a better time or opportunity to make money online working at home in front of your computer. With so many people using the Internet it has become easier than ever to make money online. Home businesses are an increasingly popular option for people seeking a way to earn an income in a way that better fits their lifestyle.

Start your new work at home business today. The right time to find a work at home opportunity is right now. There has never been a better time or opportunity to make money online working at home in front of your computer. With so many people using the Internet it has become easier than ever to make money online. Home businesses are an increasingly popular option for people seeking a way to earn an income in a way that better fits their lifestyle.

Don’t delay! The conditions will never be exactly what you want them to be. You’ll never have all the time you need, and you get confidence and expertise by doing, not by thinking and studying. The big question is “Why should I start working at home?” Here is a quick list of reasons why you should take a serious look at having your own home-based businesses and join this Business Opportunity following the work at home idea.

At every stage in life a person should build income streams as they become available. The Internet has made this more possible than ever. Most people dream an automatic internet money machine. They want to make money through Internet facilities. Work at home business can give you the financial vehicle to break free of chains. Because of the automation of the Internet you can create multiple streams of income for you and your family. The computer does all the mundane things most of us don’t like doing and you can literally have a business working for you 24 hours a day, worldwide, even when you sleep. You can now work at home with today’s low cost technology (internet, computer, etc.) that gives you all the capabilities of a large corporation.

Most people work for someone else and they have to go by someone else’s schedule. When you work at home, you work for yourself, you’re the boss, and you can do what you want when you want. It’s nice to set your own schedule. If you need to take two days off, you can. You have to make it up somewhere, but you don’t have to worry about letting your boss down or asking for the time two weeks in advance. When you start a home based business, you control your destiny! You get 100% of the profit from all your hard work and you have no boss and no one to answer to. This is an incredible feeling of freedom and peace to 99% of the people who experience it.

Meet people
In what other job would you have had the opportunity to meet people from all over the country, all over the world – Australia, Europe, Asia, Africa, America. It will amaze you everyday to meet and talk with new people from every walk of life. What other job allows that?

The biggest blessing that will come from a “work at home” job is being able to be home and watch your children grow. It does not matter how much money you make, if you have to give up YOUR LIFE just to get it.

Remember… Internet is completely changing how people are doing business. It allows you to work all types of business from home to anywhere in the world and make very good money doing it. Don’t put off until tomorrow what can be done today. If you want to start a business, don’t put it off. There will never be a better time than now. Things in your life will never be at the “perfect” place for starting a business. Today is the perfect day. Make that life-changing decision that will allow you complete control over your future. Start a work at home business and your only regret will be that someone didn’t show you how to do this

For more useful tips & hints, please browse for more information at our website :- http://www.adsence-dollar-factory.com

About the Author

hi this is narayan


E-mail marketing: A job for the talented web designer

by admin in email marketing tips

These days more and more organisations are looking at contacting their client base through email. While arguments over this type of direct marketing approach still rage, there is little doubt that email has become a complementary form of promotion, alongside other, more traditional methods. The real beauty with email is the speed with which it can be put together and fired off out to hundreds and thousands of recipients. Whether the push behind the email shot is considered legitimate or not, email as a marketing tool is likely to be with us for a long time to come.

Organisations have possibly been enticed by the promise of huge cost savings over tradition print and postal options. This may well be true, but the big issue many tend to ignore are the click through and conversion rates. There is a noticeable trade off in the relationship between effort / cost, verses the returns. This return on investment (ROI) depends upon many factors, but there is little benefit from saving a bundle compared to other options and in return receiving much less response. While we can discuss issues such as targeted mailing lists…ie customers who are known to have particular interest etc, very little discussion surrounds actual email design.

Now that organisations are adopting HTML email, a whole new world is opening up for the talented designer. To a greater extent we can begin to apply many of the rules we’ve learnt from web site design. While there’ll always be a minority who’ll hate logos, colour and animation, used skilfully, to most these are techniques that can really engage and in turn increase response rates. As with web design we need to consider how to convey the message with the right mix of graphics, text and navigation. It’s doubtful if email will ever be considered art, although it should be, nevertheless imaginative design will always win out over bland text only variants. Some of this obviously depends upon the audience. Subscribers to a particular update bulletin will not necessarily need all the bells and whistles. But as with other forms of marketing, where people need eye-catching enticements, good design is essential.

Some of the best emails are naturally emerging from the large organisations. This doesn’t mean they all score well in the design stakes. In fact some larger concerns are still rather backward in their approach, but on the whole there are some great examples to learn from. With the advent of broadband, in the same way web sites have suddenly become more adventurous, so can the email. Now we can attempt to captivate the reader with embedded animation, video or even games for instance. So long as Microsoft doesn’t apply any more restraints through new versions of Outlook, email can really begin to reach it’s full potential. So the message for those who want to inject some life into their electronic communications is to think about improving the visual impact of their emails by using good web designers.

This article is free to republish provided the resource information remains intact.

About the Author

Paul Coupe is lead designer / developer with Zoom Online.

Zoom Online is a UK based specialist web design company providing total online solutions



Spam email: it seems that Bill Gates was wrong

by admin in email marketing tips

In 2004 Bill Gates stated: “Two years from now, spam will be solved”. It seems he was terribly wrong.

Today “spam” is a pretty common word and almost everyone knows that it means unsolicited advertising emails, also referred as junk-emails. Maybe only a few internet users know the origin of this meaning of the word “spam”, which refers to the brand of a (low quality) canned meat pretty much advertised in the early ’70s and thus picked on by Monty Python in an unforgettable sketch.
Since the dawn of internet, the term “spam” has been used to designate the junk-mail becoming synonymous. The phenomenon of email spam has been growing exponentially over the years, reaching the incredible current quote. Despite Gates’ forecast, according to his Microsoft 97% of all emails in circulation in this moment would be spam. A problem which has significant costs, affects internet users, diminishes the value of email as a tool and requires the adoption of countermeasures ever stronger, as remarked by Viviane Reding, the EU Commissioner for Information Society and Media.
Actually, UE legislation has been prohibiting unsolicited email since 2003, but just a few member states enforce this precept.
According to the latest researches, Europe appears to be the second geographic area in the world as spread of spam with 23.6%, preceded by Asia with 34.8%. The phenomenon appears to be slightly dropping in the U.S. – third place with 19.4% – while it is rising rapidly in South America (Brazil in the lead), currently at 19%. According to data released by a company in the industry, in the EU Italy seems to be the Queen of Spam with 2.3%, which correspond to a 12th place in the world ranking, where Italy used to be 8°.
According to a report commissioned by McAfee, spam would have economic costs and significant environmental implications, as all junk-mail on the market appear to consume 33 billion kW per year, generating 17 million tonnes of co2. For sure, the phenomenon creates serious troubles to both individuals and companies, forced to constantly clean up their inboxes doing the slalom among emails, phishing, worms and other threats, not always detected by anti-spam and anti-virus softwares. Companies also have an additional problem because the implementation of filters and software to reduce the impact of this sad phenomenon ends up interfering with transactional email, lefittime newsletter and email marketing campaigns, where emails are often intercepted by anti-spam filters.

See also: Contactlab

About the Author

Fabio Cesali


It’s Time for Spring Cleaning for Your Email List

by admin in email marketing tips

As the winter snow melts away, the spring flowers begin to grow and everyone begins their annual spring cleaning. This is the ideal time to clean out your email marketing mailing list. This list is an essential part of your marketing campaign. Keeping it clean, without duplications and incorrect or out-of-date information, is imperative to having an effective email marketing strategy. In addition to weeding out the bad information in your list, you should also be increasing your list so it stays sizeable enough to be effective. Here are some tips on how to do some spring cleaning on your email list.

Find Your Inactive Subscribers – These are subscribers who have not responded to your email marketing in the past six months. By identifying these individuals, you don’t necessarily have to remove them all. First try to make them active again by sending out an email that is specifically targeted to bring them back into the fold. If you have the data stating why they were initially interested in subscribing, send an email with a discount on the product or service. If you don’t have that information, try sending out a general discount on all products and services. If there is still no response, then take them off your active list, but keep the information in an archive of past subscribers.

Identify Long-Standing Subscribers – New subscribers are usually the most active. By identifying subscribers that are more than a year old, you can reengage them with added benefits for ‘loyal’ customers. With an additional benefit for long-standing subscribers, you can keep a steady flow of activity for your entire email list while also monitoring purchases and the viability of your email list.

Analyze Overall Email Marketing Campaign – Is your email marketing campaign being used to its fullest potential? Send out an email asking your subscribers for feedback. This will give you insights into not only what your customers want, but also what your customers don’t want. By using this feedback, you can greatly improve the results of your email marketing campaign.

Attract New Subscribers – Make sure your spring cleaning is balanced by adding new names as well as moving names to the inactive list. Initiate a Spring Savings campaign that will attract new subscribers. With new initiatives, discounts, or services, you can create renewed interest in past subscribers while also encouraging new subscribers. In addition, by having a new subscriber discount, you can encourage past subscribers to forward it on to a friend, expanding your reach and targeting a wider customer base.

This is the time of year to analyze your email list and make it work to its fullest potential. By using email marketing software services and really looking at the data, you can specifically see what is working and what is not. By engaging inactive subscribers, rewarding long-standing customers, asking for feedback and inspiring new subscribers, you can look forward to a new season of increased web activity and sales.

About the Author

Dan Forootan is President of EZ Publishing, which offers custom web applications and permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter campaigns.


Automatic Responder Secrets

by admin in email marketing tips

Use an automatic responder to automate your business. Use
an unblockable popup or a form on your website to capture
your visitor’s name an email address. Alternatively you can
also use a squeeze page with a free e-book as a gift to
subscribe. This will allow you to use an automatic
responder preloaded with your messages to sell to them over
and over again reducing your manual intervention in the
process and freeing up your time for things like creation
of new products and internet marketing.

Redirect your subscriber to a one time offer or the sales
page of a product that you promote when they subscribe to
your free offer. This allows you to start earning
immediately off a subscriber.

Build a relationship of trust with your customers through
your automatic responder. Violate this and lose the trust
of your subscriber. Send useful information targeted to
your niche and avoid sending unrelated offers. Send gift
emails through your automatic responder where you send your
list a free gift that they will appreciate.

To get your subscriber to actually open your email sent
through your automatic responder with the amount of email
that a person receives, spam or genuine they will need a
good reason to open up your email. Craft your email based
on the following formula. First you need to create
sufficent interest for them to open up your email. An
attention grabbing headline will ensure they open up your
email. Next you need to demonstrate a problem. Then
demonstrate your product as the solution to their problem.
Next you need to get them to take action with a time
sensitive offer.

Make sure that you choose a reliable automatic responder
like Getresponse or Aweber. This will ensure that your list
of subscribers never gets lost and your emails will pass
through the spam filters.

About the Author

Would you like to know more about the techniques that have helped me to quit my day job? I have just completed my new guide.

Download it free here: Secrets Of Internet Marketing

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.


Emailing Your List. When Is It Too Much?

by admin in email marketing tips

It isn’t uncommon for companies to suffocate there mailing lists with far too many pointless emails, but sending too little creates unfamiliarity and leads to recipients ignoring the message. There is a fine line when it comes to sending out emails. The repercussions of annoying your mailing list could be devastating to your email marketing campaign. Here are a few things to keep in mind when deciding the appropriate times to send out an email.

What is in your email?

Does your email contain useful knowledge for the customer or are you just trying to remind them you are out there. Although you have to do both it is important to at least give the recipient some type of useful information when opening an email. A good example would be if you were sending out a survey to your list. This is very useful to your company enabling you to gather information and customer ideas, but you cant just send out a survey without providing coupons and expect people to respond.

Who you are sending your email too?

If you are sending to customers the frequency of email is higher than for others. You do not want to overload them with boring messages but most do expect updates in policy and procedure information. You can also send customers product or service updates and of course they would want to hear about different types of promotions as well as discounts.

Prospective customers are a little harder to figure out because there has been no development of a relationship. Everything you send to them must be beneficial and make a statement about the quality of your company. You have to remember not to send prospective customers too many emails or they will be turned off by your company. Finding a balance is important.

When emailing your sale channels or partners keep in mind that although you may annoy them, you shouldn’t worry about losing them. They expect you to keep them informed and updated on most things that happen within the company. It is important to email this group frequently because good communication is key to successful B2B relationships.

About the Author

About the Author: Kurt is the Public Relations Manager for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing for businesses so they can get and keep more customers. Visit http://www.loyalemail.com to see how their proven online marketing services can increase your customer loyalty & overall sales.


What Is So Innovative About Real Smart Email?

by admin in email marketing tips

Innovation is the key to gain rapid success in any endeavor that you undertake. Be it business dealing or planning marketing strategy for your clients unless and until you bring in something innovative or unique your chance to stay in the market for long gets bleaker over the years. And in email technology also, realsmartemail llc too has brought in innovation that makes it to stay ahead of time and to gain an advantageous position than the other existing providers who are thriving in the market since a long period of time.

Nowadays email has becomes the fastest mode of communication and everyone starting from young lad of eighteen years to middle age work goers in his late 50s have understood the utility of emails. You may ask since email is all about sending and receiving mails, where is the scope of brining in innovation in this usual mode? In order to know it, you have to delve deep into the realsmartmail and the way it works and many more.

How does it work? After signing up at real smart mail you will get a unique email which appears something like address[AT]RealSmartEmail.com. You can then distribute it to all your vendors, business dealers and also use it for getting registered to any of the dating sites or other commercial sites of the present day. Naturally it is quite obvious that you get plethora of mails from those people but it is impossible for you to open up each mail and read those mails thoroughly. And here the real smart email has come up as an effective solution for this problem. It can ease your task and help you to stay in peace and hassle free. In minimum time it can handle and organize your mails and then place them in different categories as per their types and priorities. Till date no other email service provider other than realsmartemail llc has come up with such service for its subscribers.

Naturally you r mind must be flooded with numerous questions especially those related to the special features that has made realsmartmail so innovative. One innovative feature definitely is the unique email id that rightly helps you to keep your original mail id confidential and undisclosed. This means that your contact persons will only know you by your unique mail id and thus your original id will remain undisclosed. Isn’t it amazing? Keep on mailing and go on exploring the unknown world without the fear of your identity being leaked out. Thus you can also protect spam mails that often jam your inbox.

Smart categorization of emails is another feature that has made realsmartemail so innovative. Under Realsmartmail you can divide your mails in sections like Known Contacts, Send Directly, Spam and Marketing.

Can you ask for anything more? Be total spam free with real smart email. That is to say this categorization of mails helps you to discard all the necessary mails quite easily. Moreover, if you want then you can also blacklist the full domain.

About the Author

Subscribe to Realsmartemail and start mailing in a different way. You will certainly be amused by it. Visit Realsmartemail if you want to know more.


Miscommunication & Trust

by admin in email marketing tips

The customer’s first impression of your company may be determined by you – or your email message. The way you communicate will reflect how others perceive you. Keep and maintain a trusting relationship with your customers by being aware of the type of jargon and technical language you use when communicating.

Your may have internal customers, external customers, or both. These customers put their trust in you. In some professions (such as doctor, financial consultant, banker, CPA, attorney), you have a very specific role as confidant. Regardless of your occupation, recognize that trust refers to how you communicate information, as well as to the information itself.

It’s not just about the information you send. It is also about how the information is communicated. If you send a customer information in an email message that is misinterpreted, you will lose that trust factor.

Trust is difficult enough to earn initially. And, trust is virtually impossible to regain, once it’s lost.

Keep in mind that “trust” may not be the reason a client hires you or a customer buys from you. It may have nothing to do with the initial purchasing decision.

Yet, lack of trust is a viable reason for customers to take their business elsewhere. Lack of trust can also be a factor in firing someone in a corporate environment. Your customer (or your boss) may not even realize that trust is an important factor in your professional relationship – until it is gone.

Email can be an effective tool for building and maintaining trust in relationships with customers and colleagues. You don’t want the use of jargon or confusing terminology in emails to jeopardize that trust.

Remember that your use of technical terms and industry jargon may offend the receiver. It may appear rude or condescending to the reader. That, in turn, can cause embarrassment or even expensive mistakes.

Avoid technical terms and jargon, unless you are certain the reader will understand what you mean. That will lead to healthy, trusting, cost-effective relationships with customers and coworkers.

About the Author

Kelly J. Watkins, MBA, Louisville, KY. Visit: http://www.KeepCustomers.com to order, Email Etiquette Made Easy (a comprehensive guide filled with exercises & examples) or for tips on communication & customer service! (812) 246-2424 or kelly@keepcustomers.com.


UK’s largest retailers do not comply with Best Practice Email Marketing Guidelines

by admin in email marketing tips

Email marketing has been a lucrative sales promotional tool for a long time and a lot of business houses accepted it in their marketing mix.

However, a new retail benchmark study ‘Hitting the Mark’, released by dotMailer, reveals that some of the UK’s largest online and offline retailers are neglecting key areas of the email marketing process and failing to comply with Best Practice Guidelines.

Incredibly, according to the study results, almost half of the retailers (46%) surveyed, failed to comply with the basic legal requirements. The study evaluated 46 retailers’ email campaigns against 20 criteria, awarding each email campaign an Email Effectiveness rating out of 100.

The 20 criteria in the report were used to evaluate the key factors that need to be addressed by any email marketing campaign to be effective across the four key areas that determine success: deliverability, renderability, open rates and response rates. A range of aspects were considered, including sign-up, unsubscribing, the HTML code used, effectiveness of the design, targeting and time of sending.

The Alarming Result:

Topshop heads the index of UK retailers with a score of 86.5 but is one of only eight to score over 80%. STA Travel, ASDA and M&S were close behind with 85.5, 84.5 and 83.5 respectively. At the other end, shoe retailer Office came in last place (54) just behind Lidl and H&M (both 57). Overall an alarming 35% failed to score more than 70.

Key failings identified by the study included minimal or ineffective design, inappropriate landing pages and non-existent targeting. Alarmingly the average score for effective targeting was a lowly 16%, with only five brands in the study using information about customer preferences to tailor email content and just 15% asked for any information about customer preferences during the sign-up process.

The study also revealed that retailers are not investing in email specific design skills. By failing to understand the unique technical requirements of email design, communications are failing to render correctly across inboxes, leading to a less than satisfactory customer experience. Only 30% of retailers invested in campaign specific designs and 40% of retailers failed to design relevant landing pages with consistent branding and a clearly visible offer or call to action.

Tink Taylor, dotMailer’s Business Development Director and a member of the Direct Marketing Association’s Email Marketing Council said “Our study was eye-opening in demonstrating that many retailers are failing to realise the full potential of email as a sophisticated direct marketing channel, offering vast scope for targeted and measurable communications,”. “There is a long way to go in understanding that email requires specific skills and expertise that offline designers and website developers do not always possess or are not actually aware of. These key elements are essential to ensuring that email marketing activity engages customers, encourages them to interact with brands, and ultimately, impact sales.”, he concluded.

According to the survey, the top five performers in email broadcasting are Topshop (86.5), STA Travel (85.5), ASDA (84.5), Marks & Spencer (83.5) and Thomson (81.5). And the worst five performers are Office (54), H&M (57), Lidl (57), Expedia (59.5) and Somerfield (61). The full report titled ‘Hitting the Mark’ is available at http://www.dotmailer.co.uk/hittingthemark for free download (PDF).

About the Author

Reagan Quanah is a freelance writer. For more information on email broadcasting and marketing solutions or latest email marketing tips, he recommends you to visit dotMailer at http://www.dotmailer.co.uk/.